While omnichannel has opened many doors and ultimately transformed retail and commerce enabling retailers to be ever present and always open, it has also surfaced some unique challenges. Amongst these challenges is the behemoth of user matching. Like all data, user related data, inclusive of logins and accounts are vast and rich with invaluable information. The challenge has been how to identify which user accounts are in fact the same user, how to link anonymous users with existing ones, and most importantly how to motivate users to login.
Download our white paper, “The 5 Types of User Matching Challenges and How to Solve Them: Cross-Device, Cross-Channel, Cross-Brand,” and begin solving for your user matching obstacles today.