Watch our latest webinars.
Measuring Shopping Media
There’s no more powerful place to target consumers than on the retail websites where they’re researching products and shopping. Available on sites such as Target, Sears, and Meijer, Shopping Media presents a unique retail advertising platform for brands to speak one on one with consumers.
An Introduction to Shopping Media
Featuring Sucharita Mulpuru and Joanna O’Connell of Forrester Research
Jake Bailey, Chief Evangelist for RichRelevance, is joined by online retail experts Joanna O’Connell and Sucharita Mulpuru of Forrester to look at growing industry trends and best practices. The webinar covers three main areas: 1) Trends in audience and ad targeting; 2) Growth and changes in e-commerce; and 3) Insights on how sophisticated brands are taking advantage of ad targeting within shopping media.
The Path to Personalization for e-Commerce
Featuring Sucharita Mulpuru of Forrester Research
Personalization is a top action item for retailers because of its significant potential in terms of business value. There is no shortage of options (build, buy, add-on) to consider when introducing personalization into a retail site. This 50-minute overview will outline what options are available, the genesis of the technology, best practices in implementation and management as well as key considerations in selecting a personalization vendor.
Harmonizing the Cross-Channel Experience
Featuring Best selling author and retail expert, Paco Underhill
Paco Underhill and David Selinger, CEO of RichRelevance, discuss the rapidly changing brand and retail environments where consumers now shop across channels—physical stores, the Internet, catalog, and mobile. Harmonizing the customer’s brand experience across these channels involves much more than mimicking online what occurs offline. This webinar is the taping of the exclusive Respect the Shopper research briefing in Chicago.
