Find Launch User Matching White Paper #1 Personalization Vendor #1 Personalization Vendor Pioneering Personalization Omnichannel Retail



The "Apple-ization" of retail has changed the way consumers view the shopping experience. Shoppers now expect personalized customer interaction, whether on their mobile, in store or with a call center agent. Retailers must reconsider the entire landscape of customer touchpoints and the role that data and technology play in the execution of omnichannel as a competitive differentiator.

Join Diane Kegley, CMO of RichRelevance, and Gustavo Gomez, Director of Research and Methodology at Envirosell, the consumer behavior research and consulting firm, as they discuss the key success factors for enriching omnichannel experiences and outline a 100-day plan for adopting omnichannel in your business. Highlights include:

  • First-hand insights from three real-world Envirosell research projects (from apparel and consumer electronics retailers) that focus on the path to purchase, in-store experiences and post-purchase behavior
  • Applicable use cases from the outcome of these projects, to fuel brainstorming and designs for your own business
  • Omnichannel Personalization Maturity Model that you can utilize to determine which specific dimensions of omnichannel are best suited to your business/brand

Participants will walk away with a clearer understanding of omnichannel and insights and working documentation to apply to their own businesses.

Register now for the webinar on August 19. You are also welcome to contact us at any time for a consultation.

About the Presenters

Gustavo Gomez

Gustavo GomezGustavo is the Director of Research & Methodology and part of Senior Management at Envirosell. He is responsible for overseeing research methods across the global offices. His early adoption of research technologies enabled Envirosell to be one of the first independent research agencies to use mobile eye-tracking at retail. He has worked on projects for Fortune 500 companies in all classes of trade and channels including consumer packaged goods, consumer electronics, beauty, quick service restaurants, hospitality, financial services, and wireless retail, grocery, mass merchandisers, specialty, department stores, and convenience retail. Gustavo also lectures on Consumer Behavior for the Sociology department at Hunter College in New York City. Prior to joining Envirosell, Gustavo worked at Memorial Sloan-Kettering Cancer Center in the Department of Psychiatry and Behavioral Science. He received both his M.S. in Social Research and his B.A. in Sociology from Hunter College in New York City. Gustavo is a Ph.D. candidate in Sociology at the Graduate Center of CUNY. He has been with Envirosell since 2000.

Diane Kegley

Diane KegleyDiane is responsible for driving global demand and visibility for RichRelevance’s personalization and brand advertising opportunities — including corporate marketing, public relations, analyst relations, brand strategy, client marketing, advertising and business development. Diane has spent the last 20 years leading multichannel marketing, media and branding initiatives for companies like American Express, AOL, CNET, American Airlines, HP, Lockheed Martin, and Sprint. Diane was most recently president of SMA Global, a boutique market strategy and production company serving Fortune 500 clients and the public sector. Prior to that, she was vice president and chief marketing officer for Stanford Research Institute’s AtomicTangerine, leading global branding, marketing, communications and partner relations. Previously, she served as vice president of marketing for CNET, where she focused on branding efforts and revenue strategies across multiple advertising sectors. Diane holds a BA in Business from St. Mary’s College of California.