Stores are the new black. In order to stay relevant, retailers have realized that every aspect of their digital experience – site, mobile, app, email – must have an in-store component. The payoff is huge: omnichannel capabilities boost customer experience while increasing operational efficiencies.
The L2 Intelligence Report: Omnichannel Retail quantifies the organizational and technological best practices that enable brands to deliver a true omnichannel experience, while providing a detailed benchmark of online and offline drivers across luxury, prestige and mass pricepoints.
Developed in partnership with RichRelevance, the new report examines the efforts of 116 U.S. retailers and 18 European brands to drive customers from clicks to bricks and back again, highlighting the disruptors and innovators in the space.