David Selinger
CEO & Co-Founder

David Selinger first garnered international recognition as an expert in the field of eCommerce data analytics and personalization with his groundbreaking work leading the research and development arm of Amazon's Data Mining and Personalization team. In that role, David increased Amazon's annual profit by over $50 million (25% of US profit, 2003) setting the industry standard for recommendation services.

David has decades of experience, from developing the first Javascript-powered ad delivery system for Flycast—the same technology used by Google AdSense, DoubleClick and Overture—to leading Overstock's personalization efforts as Vice President of Software Development and Data Mining. David also cofounded Redfin, a venture backed, industry-leading real estate search/brokerage company.

David holds a broad collection of awards and standing patents in customer segmentation, analytics and data mining, including over a dozen pioneered at RichRelevance. David's accolades also include the coveted PC Magazine Editor's Choice Award (won for 2Roam Wireless, acquired by Air2Web). David received his BS in Computer Science from Stanford University.

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Todd Pearson
Chief Customer Officer

As Chief Customer Officer, Todd oversees all customer-facing operations including Sales and Marketing, leading RichRelevance’s growth strategy and expanding customer base. Todd brings to RichRelevance a wealth of experience with more than twenty years in sales management and strategic consulting, including an eight-year tenure at PayPal.

At PayPal, Todd held key roles in building several business units including Financial Services, Merchant Services and Credit Issuing. In 2007, as Vice President of Sales, he managed a team of 120 employees and was responsible for $125M in revenue, selling to a full range of eCommerce merchants and channel partners. Prior to PayPal, Todd worked as a strategy consultant at both Accenture and Andersen Consulting, managing strategy engagements with a focus on eCommerce. Previously Todd was a senior consultant at Edgar, Dunn & Company in the US and UK, where he was instrumental in developing the company’s European practice.

Todd received his MBA as a Sloan Fellow at the London Business School and his BA degree from University of California, Berkeley.

 

Bill Growney
General Counsel

As General Counsel, Bill is responsible for all aspects of RichRelevance’s business and legal affairs.   Before joining RichRelevance, Bill served as Vice President, Business Affairs and General Counsel of imeem, inc., a leading social media company where he was responsible for securing the world’s first on-demand, ad-supported music licenses from the major labels and music publishers.

Prior to joining imeem, Bill served as General Counsel of Napster, Inc. (formerly Roxio, Inc.), a publicly traded provider of online music subscription services and retail and OEM software products where he was primarily responsible for Napster’s corporate governance, SEC and M&A matters, managing the legal team, and negotiating and executing strategic business development agreements. Bill began his career practicing corporate, securities and M&A law at Gunderson Dettmer in Menlo Park, CA where he counseled leading corporate, venture fund, and investment banking clients on SEC regulatory matters, mergers and acquisitions, debt and equity financing and intellectual property.

Bill holds a Bachelor of Arts degree in both Political Science and Economics from the University of California, Berkeley and a Juris Doctor degree, cum laude, from Harvard Law School. He also served over 10 years in the military reserves with the United States Marine Corps and the California Army National Guard.

 

Darren Vengroff
Chief Scientist

Renowned computer scientist and technology industry veteran, Darren Vengroff is responsible for all of RichRelevance’s analytical and machine learning development – from high-level strategy and analytics, to strategic implementation plans. From startups to industry leaders Amazon.com and Goldman Sachs, Darren has designed and built a variety of world-class customer-focused scalable applications.

Prior to RichRelevance, Darren was CTO and co-founder of Pelago, Inc. (makers of Whhrl) where he oversaw Pelago's technology and actively supported product definition, fundraising, and business development. Before Pelago, Darren was a Principal Engineer at Amazon.com with responsibilities in personalization, automated email targeting, time-series analysis, content platform architecture, attribute-based navigation, search, and build and deployment systems.

Before Amazon.com, Darren spent six years at Goldman Sachs. As a vice president, he was responsible for trading and risk management systems that priced billions of dollars of derivative products for the fixed income, currency, and commodity businesses.

Earlier in his career, Darren built the first microprocessor simulator capable of booting and running a commercial operating system under load. Prior to that, micro-architectural simulation was typically done on user code only, or on static instruction stream traces.

Darren holds an Sc.M. and PhD in Computer Science from Brown University, where he studied I/O-efficient algorithms with Jeff Vitter, and a B.S.E. in Computer Science with Highest Honors from Princeton University.

 

Tyler Hoffman
Vice President of Sales

As Vice President of Sales, Tyler Hoffman brings over a decade of retail-focused internet expertise to RichRelevance. His team is responsible for acquiring and servicing retail merchants—delivering them significant incremental sales lift through the RichRelevance engine.

Prior to RichRelevance, Tyler spent seven years building and running PayPal’s enterprise sales team, with a focus on internet retail and the services sector, as well as new market development of strategic categories including the airline vertical.

Before joining PayPal, Tyler was Sales Director for San Francisco-based internet pioneer CNET. His four-year tenure coincided with CNET’s development of Shopper.com, one of the first comparison shopping engines to support the then nascent online retail space.

Tyler holds a BA in Humanities from the University of Oregon.

 

Diane Kegley
VP of Marketing

A renowned marketing veteran, Diane is dedicated to driving global demand and visibility for RichRelevance’s industry-leading product suite and guide thought leadership initiatives around key market themes that directly impact the company’s clients and partners.

Diane has spent the last 20 years leading multichannel marketing, media and branding initiatives for companies like American Express, AOL, CNET, American Airlines, HP, Lockheed Martin, and Sprint. Diane was most recently president of SMA Global, a boutique market strategy and production company serving Fortune 500 clients and the public sector. Prior to that, she was vice president and chief marketing officer for Stanford Research Institute’s AtomicTangerine, leading global branding, marketing, communications and partner relations. Previously, she served as vice president of marketing for CNET, where she focused on branding efforts and revenue strategies across multiple advertising sectors.

Diane holds a BA in Business from St. Mary's College of California

 

Tyler Kohn
VP, Engineering & Co-Founder

Tyler brings a breadth of expertise to RichRelevance, ranging from Wall Street trading systems to wireless infrastructure to international device management. Before co-founding RichRelevance, Tyler was a senior consultant at Lab49 and responsible for developing real-time analytic trading and reporting systems for Morgan Stanley and Deutsche Bank. Prior to Lab49, Tyler ran Axeda Systems development and implementations in European and Middle-Eastern markets. His clients included Cisco Systems, Comverse Technology, Inc, and Maquet GmbH & Co. KG.

In another of his posts, Tyler was the founding chief architect of 2Roam. 2Roam’s wireless data platform was deployed across Asia, the US and Europe, and received PC Magazine’s Editors’ Choice award.

Tyler holds an MS in Electrical Engineering from Stanford University and a BS in Computer Systems Engineering from Boston University.

 

Jake Bailey
Head of Advertising

Jake leads RichRelevance’s new advertising division, which extends retailers’ reach across the web to re-intercept customers—increasing conversion, engagement, and customer loyalty. A recognized thought leader in the eCommerce industry, Jake’s approach to creating new and innovative customer-driven marketing channels is based on his many years as an online retailer.

Jake came to RichRelevance from Overstock.com, where he was Director of International Business and Director of Marketing. While at Overstock.com, Bailey launched the international business, which now ships to 37 countries, He also helped expand the marketing department while simultaneously managing all paid online marketing channels.(SEM, affiliates, comparison shopping, display, and portal relationships). Bailey also managed lead generation and Overstock.com’s 60,000-strong affiliate program, and drove business development for the merchandising department. Before his tenure at Overstock, Jake was an Operations manager at Merrill Lynch in syndicated lending and a sales director for the AAA team of the LA Angels.

Jake is a participating member of the Shop.org content committee and has spoken at premier industry events including the Global E-Commerce Summit, Shop.org Strategy and Innovation Forum, eTail, Linkshare Symposium, and Affiliate Summit.

Jake holds a BS in Business from BYU and an MBA from the University of Utah.