Engage Launch Relevance in Store Respect the Shopper #1 Personalization Vendor Pioneering Personalization Omnichannel Retail

Meet Our Executive Team

  • Eduardo Sanchez

    CEO and President

    Eduardo Sanchez

    CEO and President

    A global technology veteran, Eduardo Sanchez brings more than 25 years of strategic and technical leadership in data, cloud, mobile, social and enterprise technologies to RichRelevance. Most recently, he served as Executive Vice President, Strategic Development at MicroStrategy, where he was an early member of the leadership team and played a critical role in the development of the company, spearheading its foray into new lines of business and international expansion. Previously, he was COO at Paris-based Cartesis (acquired by Business Objects in 2007) and EVP of Global Sales at Lawson Software (acquired by Infor in 2011).

    As CEO, Eduardo is responsible for the daily operation of the company – including engineering, data science, cloud infrastructure, product management, marketing, sales, services and partnerships – and will play a key role in driving continued growth and global expansion as RichRelevance evolves its personalization for commerce across its customer and prospect base of leading retailers and brands.

    Eduardo received a B.S. in Electrical Engineering from the University of La Plata in Argentina and a M.S. in Systems Engineering from George Mason University in Virginia.

  • Mahesh Tyagarajan

    Chief Product Officer

    Mahesh Tyagarajan

    Chief Product Officer

    Mahesh brings over 20 years of extensive product, architecture and engineering leadership experience to his new role as Chief Product Officer at RichRelevance, where he will have full responsibility for product strategy and management, engineering and cloud operation and infrastructure.

    Mahesh joins RichRelevance from Walmart, where he led the development of their Global eCommerce (GeC) Platform as VP of Engineering at WalmartLabs and created the roadmap for the modernization of their retail technology systems. His technology responsibilities at Walmart included e-commerce, omnichannel retail, point of sales (POS), store back-office systems, warehouse management, next generation logistics and mobile applications. Previously, he held product, architecture and engineering leadership positions at Ticketmaster, Paypal, eBay, DemandTec and Netscape.

    Mahesh received his Master in Computer Science and Chemistry from the Birla Institute of Technology and Science in Pilani, India.

  • Zach Koekemoer

    Chief Financial Officer

    Zach Koekemoer

    Chief Financial Officer

    Zach Koekemoer brings over 20 years of experience driving financial and operational performance at high-growth technology companies to RichRelevance. He has held executive positions at technology innovators including iPlay, Industrial Origami, WageWorks, @Road and others. As Chief Financial Officer, he will oversee and lead all aspects of the company’s financial operations as RichRelevance continues to rapidly expand across all lines of business.

    Before joining RichRelevance, Zach was the CFO at iPlay (acquired by iWin), a leading global innovator in the interactive games marketplace. While at iPlay, he oversaw the raising and completion of $22M in venture funding, as well as the integration of six acquisitions and the sale of the company’s Interactive/Connected TV business and its operations in China.

    Prior to iPlay, Zach served as Chief Financial Officer at Industrial Origami, Vice President of Finance at WageWorks, and also held senior financial positions at @Road (acquired by Trimble Navigation) and Artisan Components (acquired by ARM Holdings).

  • Diane Kegley

    Chief Marketing Officer

    Diane Kegley

    Chief Marketing Officer

    A renowned marketing veteran, Diane is responsible for driving global demand and visibility for RichRelevance’s personalization and brand advertising opportunities — including corporate marketing, public relations, analyst relations, brand strategy, client marketing, advertising and business development.

    Diane has spent the last 20 years leading multichannel marketing, media and branding initiatives for companies like American Express, AOL, CNET, American Airlines, HP, Lockheed Martin, and Sprint. Diane was most recently president of SMA Global, a boutique market strategy and production company serving Fortune 500 clients and the public sector. Prior to that, she was vice president and chief marketing officer for Stanford Research Institute’s AtomicTangerine, leading global branding, marketing, communications and partner relations. Previously, she served as vice president of marketing for CNET, where she focused on branding efforts and revenue strategies across multiple advertising sectors.

    Diane holds a BA in Business from St. Mary’s College of California.

  • Bill Growney

    General Counsel

    Bill Growney

    General Counsel

    As General Counsel, Bill is responsible for all aspects of RichRelevance’s business and legal affairs. Before joining RichRelevance, Bill served as Vice President, Business Affairs and General Counsel of imeem, inc., a leading social media company where he was responsible for securing the world’s first on-demand, ad-supported music licenses from the major labels and music publishers.

    Prior to joining imeem, Bill served as General Counsel of Napster, Inc. (formerly Roxio, Inc.), a publicly traded provider of online music subscription services and retail and OEM software products where he was primarily responsible for Napster’s corporate governance, SEC and M&A matters, managing the legal team, and negotiating and executing strategic business development agreements. Bill began his career practicing corporate, securities and M&A law at Gunderson Dettmer.

    Bill holds a Bachelor of Arts degree in both Political Science and Economics from the University of California, Berkeley and a Juris Doctor degree, cum laude, from Harvard Law School. He also served over 10 years in the military reserves with the United States Marine Corps and the California Army National Guard.

  • John Dickson

    VP of Client Services

    John Dickson

    VP of Client Services

    John brings over 20 years of experience growing enterprise software businesses, and leading professional services teams delivering enterprise deployments, to his role as VP of Client Services. With a long history of successfully partnering with large retail customers globally, he is responsible for the continued expansion of RichRelevance’s position as the dominant provider of large-scale omnichannel personalization deployments around the world.

    Prior to RichRelevance, John held a number of senior executive roles at software companies, having led services teams at MicroStrategy (where he was VP & GM of Asia Pacific) and Business Objects. As one of the first employees for Business Objects, he was instrumental in the expansion of their delivery capabilities.

    John holds an MSc in Information Management from the University of Sheffield and a BA in Systems Analysis from the University of the West of England.

  • Janet Megdadi

    SVP Sales, Americas

    Janet Megdadi

    SVP Sales, Americas

    As SVP of Sales, Janet Megdadi brings over 15 years of experience to her role partnering with large-scale, international ecommerce sites. The Global Accounts practice was established to collaborate with RichRelevance’s largest, most innovative retail customers to anticipate and address market demand through RichRelevance’s product road map. Janet has an extensive history managing channel sales, business development and strategic partnerships for eCommerce SaaS companies such as Vendaria, Venda, WebCollage and Office Depot. A seasoned veteran at RichRelevance, she leads team members in sales, account management, client services, and engineering to define new products that further leverage the enRICH® platform.

  • Arun Theivendirarajah

    VP of Product Management

    Arun Theivendirarajah

    VP of Product Management

    Arun Theivendirarajah is VP of Product Management at RichRelevance, where he is responsible for defining, refining and advancing product and platform strategy that helps omni-channel retail partners succeed in engaging and converting shoppers into buyers. He owns the vision and evolution of RichRelevance’s suite of personalization products (spanning product recommendations, promotions, content and ads) as well as development of new initiatives such as DataMesh (a cloud-based platform that enables clients to build real-time applications tailored to their specific business needs).

    Prior to RichRelevance, Arun held product management and software development roles at Trusera and Amazon.com—where he worked with RichRelevance CEO David Selinger, Chief Scientist Darren Vengroff, and other core team members. At Amazon, he was a lead engineer on Amazon's email personalization platform; his team was responsible for generating relevant, personalized and automated marketing emails that drove highly converting traffic to Amazon web properties.

    Arun received his B.Sc in Computer Engineering from the University of Waterloo, Canada.

  • Jake Bailey

    VP of Strategy and Corporate Development

    Jake Bailey

    VP of Strategy and Corporate Development

    As VP of Strategy and Corporate Development, Jake is responsible for setting the strategic vision for all RichRelevance products and services and driving product and technology innovations for our retail and brand partners. A recognized thought leader in e-Commerce, Jake joined RichRelevance in 2009, and was tasked with building RichRelevance’s Shopping Media platform, which delivers personalized advertising on some of the world’s largest retail websites, empowering these retailers to become premium advertising publishers. As Chief Evangelist for the past two years, Jake has partnered with various leaders across the ecommerce and digital media industries to develop and promote the product and market strategies that best position the company’s customer-driven innovations in the marketplace.

    Prior to RichRelevance, Jake worked at Overstock.com where he was Director of Marketing, overseeing all marketing channels (SEM, affiliates, comparison shopping, display and portal relationships) and co-managing a team of 70+ people across the organization. While at Overstock.com, Jake launched the international business, which now ships to over 90 countries. Jake is a participating member of the Shop.org content committee and has spoken at premier industry events including the Global E-Commerce Summit, Shop.org Strategy and Innovation Forum, eTail, Linkshare Symposium, and Shopper Marketing Expo.

    Jake holds a BS in Business from Brigham Young University and an MBA from the University of Utah.

  • Kevin Duffey

    VP of Information Technology Operations

    Kevin Duffey

    VP of Information Technology Operations

    As Vice President of IT Operations, Kevin brings more than 25 years of engineering, operations and management experience from both the public and private sector to RichRelevance. He is responsible for meeting RichRelevance’s customer needs by aligning business requirements with IT operations, and managing complex budgets and vendors. Under Kevin’s leadership, the IT team maintains 100% uptime and performance of eight global datacenters that deliver more than 1 billion recommendations each day on more than 100 retail websites. These results are due in part to continuous IT innovation using the latest technology, including Hadoop with HBase, Postgres 9 and Intel Gen3 SSDs. Prior to RichRelevance, Kevin worked in the public, private and entrepreneurial sectors for diverse companies such as the General Services Administration, AARP, Sonopia and Marketo.

  • Marc Hayem

    VP of Platform Transformation

    Marc Hayem

    VP of Platform Transformation

    As Vice President of Platform Transformation, Marc Hayem is responsible for the evolution of RichRelevance’s platform into an open service-oriented architecture that enables retail innovation.

    Marc brings over 20 years of experience in the high-tech industry--mostly in the enterprise software sector--to this role. Prior to RichRelevance, Marc held technical, sales, partner enablement and executive roles at Business Objects, Genesys Telecommunications Laboratories, Netonomy, MarkLogic and MicroStrategy. During this time, he worked with customers in almost 20 countries.

    Marc holds an electrical engineering degree from ENSEIR Bordeaux, France.

  • Ricardo Fuchs

    VP of APAC

    Ricardo Fuchs

    VP of APAC

    Ricardo Fuchs is RichRelevance’s VP of Retail Sales and Operations in APAC. He brings three decades of experience as a senior software and services industry executive, building and managing operations in Japan, China, India, ASEAN, Australia/New Zealand, Europe and Latin America. Prior to RichRelevance, Ricardo held executive roles in companies spanning predictive analytics/data mining, business intelligence, CRM, high-end 3D graphics-based virtual marketing and prototyping, CAD/CAM/CAE/PLM software. He served as Senior Group Vice President for Business Objects SA prior to, during and after the company’s IPO and hyper-growth phases; Senior Vice President of Asia-Pacific Field Operations for predictive analytics technology leader Kxen; and Vice President World-wide Operations for Netonomy, Inc. prior to and during its divestiture to Comverse. Ricardo also served as strategic consultant to the CEOs of various companies such as Docent, Inc., NEC Corporation, and Cartesis SA, among others.

    Ricardo graduated from the American Electronics Association’s executive program at Stanford University and holds an MSc in Chemical Physics from the University of Waterloo (Canada). He served as the chairman of the software committee for the American Electronics Association in Japan, co-authored two books on the Japanese software market, as well as several publications in chemical physics and neuromarketing.

  • Matthieu Chouard

    VP & General Manager, EMEA

    Matthieu Chouard

    VP & General Manager, EMEA

    Matthieu Chouard brings more than 20 years of regional and global leadership and sales experience in enterprise analytics, CRM, ecommerce, content management and database services to RichRelevance.

    Most recently, he served as Vice President of Sales at SAP, where he headed up the global analytics software team across the EMEA and APAC regions. Matthieu has also held various senior management roles at KXEN (acquired by SAP in 2013), Cameleon Software (acquired by Pros in 2013), OpenText, Netonomy, and Netscape, where he led regional and global teams to great success.

    As Vice President and General Manager, Chouard will be responsible for running the company’s EMEA operations, including its development, infrastructure, product management, marketing, sales, services and partnerships functions. He will be leading the company’s rapid EMEA expansion and helping the company meet the region’s rising demand for data-driven personalisation and omnichannel retail.

    Matthieu received his Masters in Economic Sciences from Université Panthéon Assas (Paris II) and his diploma in Architecture from Ecole d'Architecture de Paris-Malaquais.

  • Holly Gordon

    VP of Global Partner Alliances

    Holly Gordon

    VP of Global Partner Alliances

    As Vice President of Global Partner Alliances, Holly Gordon brings over 15 years of experience spanning a variety of early-stage, high-growth companies with a focus on channel/OEM sales, enterprise software sales, partner enablement, and corporate strategy. Prior to RichRelevance, Holly was Vice President of Global Channel Sales and Alliances at Clarabridge Inc. where she created the Partner and OEM/Channel program. Earlier in her career, she held leadership positions in strategic accounts and solutions engineering in both private and public sector companies.

    Holly holds BS degrees in Economics and Sociology from Vanderbilt University.

Meet Our Board of Directors

  • William Pearce

    Executive Chairman

    William Pearce

    Executive Chairman

    Bill has over 20 years’ experience in extensive general management, marketing, innovation and strategy experience across a variety of geographies, categories (Health, Food & Bev, QSR, Pet), and channels (food/drug/mass/club/dollar, restaurant). Additionally Bill is on the Marketing Faculty of the University of California Haas School of Business where he teaches 2nd year MBA students Brand Management and Design and Marketing of New Products. His past accomplishments include working as Del Monte’s CMO, Taco Bell’s CMO, VP of Marketing for Campbell Soup and Marketing Director with Procter & Gamble responsible for the Snacks Division of the North America.

    Bill currently serves on the board of directors for Ooma, Inc.

    He holds a MBA from Cornell University, and a BA in Economics from Syracuse University.

  • Eduardo Sanchez

    CEO and President

    Eduardo Sanchez

    CEO and President

    A global technology veteran, Eduardo Sanchez brings more than 25 years of strategic and technical leadership in data, cloud, mobile, social and enterprise technologies to RichRelevance. Most recently, he served as Executive Vice President, Strategic Development at MicroStrategy, where he was an early member of the leadership team and played a critical role in the development of the company, spearheading its foray into new lines of business and international expansion. Previously, he was COO at Paris-based Cartesis (acquired by Business Objects in 2007) and EVP of Global Sales at Lawson Software (acquired by Infor in 2011).

    As CEO, Eduardo is responsible for the daily operation of the company – including engineering, data science, cloud infrastructure, product management, marketing, sales, services and partnerships – and will play a key role in driving continued growth and global expansion as RichRelevance evolves its personalization for commerce across its customer and prospect base of leading retailers and brands.

    Eduardo received a B.S. in Electrical Engineering from the University of La Plata in Argentina and a M.S. in Systems Engineering from George Mason University in Virginia.

  • David Selinger

    Founder

    David Selinger

    Founder

    David Selinger founded RichRelevance in 2006 to give retailers the most advanced personalization platform for transforming customer data into extraordinary consumer experiences.

    RichRelevance is ranked #1 for personalization in both the Internet Retailer 500 and Internet Retailer EU 250, and currently drives over one billion real-time decisions every day. David has led the company through four acquisitions and introduced multiple product lines to create new business value from data through personalization. Both RichRelevance and David (known as Selly to his friends and colleagues) are known for their innovation in this space—delighting consumers, generating revenue and profit for retailers, and creating an award-winning company; RichRelevance has been recognized by numerous publications as a top place to work by employee surveys.

    An early pioneer in data analytics and personalization, David previously led the research and development arm of Amazon’s Data Mining and Personalization team. In that role, David developed and deployed three new recommender systems that increased Amazon’s annual profit by over $50 million (25% of US profit, 2003), setting the industry standard for recommendation services.

    David also cofounded Redfin, a venture backed, industry-leading real estate search/brokerage company, where he helped to build the world’s first real-time mapping and real estate data analytics engine.

    Recognized as a “40-under-40” innovator in the San Francisco region and amongst direct marketers, David holds a broad collection of patents in customer segmentation, analytics and data mining, including over a dozen pioneered at RichRelevance. He received his BS in Computer Science from Stanford University, and is active in social change, serving on the board of directors of Potential Energy, and as an advisor to the Family Giving Tree, Fostering Change for Children and Solace International.

  • David Strohm

    Partner at Greylock Partners

    David Strohm

    Partner at Greylock Partners

    Dave is a 33-year veteran at Greylock Partners and Director at EMC Corporation, Imperva and VMware. Dave’s primary areas of focus have been in enterprise technology (infrastructure and especially software); electronic design; and e-commerce. He has been an early/founding investor in more than 30 companies. Among these, more than a dozen which have become publicly-traded, including Mentor Graphics, Ascend Communications, Legato, Forte Software, Doubleclick, Internet Security Systems, and SuccessFactors. A number of other early investments have achieved successful mergers, including ccMail (Lotus/IBM); Kiva Software (Netscape/Sun); Octane Software (ePiphany); Decru (Network Appliance); and Wily (Computer Associates).

    Today Dave is actively involved with seven private companies: AtHoc, BountyJobs, Matrixx Software, OpenDNS, Progreso Financiero, Rich Relevance, and Tabula. He has also been a Board member at EMC (NYSE:EMC) since 2003, and Lead Director since 2006, at VMware (NYSE:VMW) since 2007, and at Imperva (NYSE: IMPV) since 2011.

    Dave is a graduate of Dartmouth College and Harvard Business School.

  • Dave Whorton

    Founder and Managing Director of Tugboat Ventures

    Dave Whorton

    Founder and Managing Director of Tugboat Ventures

    Dave has over 15 years’ experience investing behind and actively supporting the highest potential entrepreneurs to help bring their dreams to life. Dave is the founder and Managing Director of Tugboat Ventures. Prior to founding Tugboat, Dave was a Managing Director of TPG Ventures, the founding CEO and a former board member of Good Technology (acquired by Motorola), the co-founder of Drugstore.com, a co-founding board member of Newschools Venture Fund, and the general manager and president of Optical Engineering, Inc. Dave also worked at Netscape, Hewlett Packard and Bain and served as an Associate Partner of Kleiner Perkins.

    Dave currently serves on the board of directors at EdElements, Repair Pal and Savvy Money.

    He holds a MBA from Stanford University, and a BA in Mechanical Engineering from UC Berkeley.

  • David Silverman

    Venture Capital Investor, Crosslink Capital

    David Silverman

    Venture Capital Investor, Crosslink Capital

    David brings more than 15 years of experience working with technology businesses as a venture capital investor and investment banker. Prior to joining Crosslink, David was a partner at 3i Ventures, a global venture capital fund. He also served as a senior officer in the technology practices at both Robertson Stephens and Piper Jaffray. David’s previous investment experience includes BlueLithium (acquired by Yahoo!), Demand Media (DMD), Fotolog (acquired by Hi-Media), Omniture (OMTR; acquired by Adobe) and Speakeasy (acquired by Best Buy

    He holds a JD from Stanford University, and a BA in Political Science and Government from Dartmouth College.

  • Sandhya Venkatachalam

    Founding Partner, Centerview Capital Technology

    Sandhya Venkatachalam

    Founding Partner, Centerview Capital Technology

    Sandhya Venkatachalam is a Founding Partner of Centerview Capital Technology. She brings over 15 years of operational and investment experience and has a passion for building, investing in and growing new businesses. Prior to Centerview, Sandhya was VP/GM and Head of Advertising and Monetization for Skype (acquired by Microsoft). Prior to Skype, Sandhya was Head of Corporate Development for Communications and SaaS at Cisco, and one of the early business executives at Andiamo Systems (acquired by Cisco).

    Sandhya holds an M.B.A. from the University of Pennsylvania’s Wharton School of Business and an A.B. in Economics magna cum laude from Harvard University.