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Leadership

Meet Our Executive Team

  • David Selinger

    Chief Executive Officer and Co-Founder

    David Selinger

    Chief Executive Officer and Co-Founder

    David Selinger founded RichRelevance in 2006 to give retailers the most advanced personalization platform for transforming customer data into extraordinary consumer experiences.

    RichRelevance is ranked #1 for personalization in both the Internet Retailer 500 and Internet Retailer EU 250, and currently drives over one billion real-time decisions every day. David has led the company through four acquisitions and introduced multiple product lines to create new business value from data through personalization. Both RichRelevance and David (known as Selly to his friends and colleagues) are known for their innovation in this space—delighting consumers, generating revenue and profit for retailers, and creating an award-winning company; RichRelevance has been recognized by numerous publications as a top place to work by employee surveys.

    An early pioneer in data analytics and personalization, David previously led the research and development arm of Amazon’s Data Mining and Personalization team. In that role, David developed and deployed three new recommender systems that increased Amazon’s annual profit by over $50 million (25% of US profit, 2003), setting the industry standard for recommendation services.

    David also cofounded Redfin, a venture backed, industry-leading real estate search/brokerage company, where he helped to build the world’s first real-time mapping and real estate data analytics engine.

    Recognized as a “40-under-40” innovator in the San Francisco region and amongst direct marketers, David holds a broad collection of patents in customer segmentation, analytics and data mining, including over a dozen pioneered at RichRelevance. He received his BS in Computer Science from Stanford University, and is active in social change, serving on the board of directors of Potential Energy, and as an advisor to the Family Giving Tree, Fostering Change for Children and Solace International.

  • Eduardo Sanchez

    President

    Eduardo Sanchez

    President

    A global technology veteran, Eduardo Sanchez brings more than 25 years of strategic and technical leadership in data, cloud, mobile, social and enterprise technologies to RichRelevance. Most recently, he served as Executive Vice President, Strategic Development at MicroStrategy, where he was an early member of the leadership team and played a critical role in the development of the company, spearheading its foray into new lines of business and international expansion. Previously, he was COO at Paris-based Cartesis (acquired by Business Objects in 2007) and EVP of Global Sales at Lawson Software (acquired by Infor in 2011).

    As President, Eduardo is responsible for the daily operation of the company – including engineering, data science, cloud infrastructure, product management, marketing, sales, services and partnerships – and will play a key role in driving continued growth and global expansion as RichRelevance evolves its personalization for commerce across its customer and prospect base of leading retailers and brands.

    Eduardo received a B.S. in Electrical Engineering from the University of La Plata in Argentina and a M.S. in Systems Engineering from George Mason University in Virginia.

  • Tyler Kohn

    Chief Technology Officer and Co-Founder

    Tyler Kohn

    Chief Technology Officer and Co-Founder

    As RichRelevance’s CTO, Tyler manages product, engineering, operations, and data science to accelerate market and technical leadership. Tyler leads a global team of over 70 technologists in the continued development and innovation of the company’s big data infrastructure, and has pioneered his team’s prominent position in high-performance and distributed computing through conferences, Meet Ups, white papers and contributions to leading open source projects.

    Tyler brings over 15 years of technology leadership experience—ranging from Wall Street trading systems to wireless infrastructure to international device management—to this role. Before co-founding RichRelevance, he was a senior consultant at Lab49 where he was responsible for developing real-time analytic trading and reporting systems for Morgan Stanley and Deutsche Bank. Prior to Lab49, Tyler ran Axeda Systems development and implementations in European and Middle-Eastern markets, and was the founding chief architect of 2Roam. 2Roam’s wireless data platform was deployed across Asia, the US and Europe, and received PC Magazine’s Editors’ Choice award.

    Tyler holds an MS in Electrical Engineering from Stanford University and a BS in Computer Systems Engineering from Boston University.

  • Bill Growney

    General Counsel

    Bill Growney

    General Counsel

    As General Counsel, Bill is responsible for all aspects of RichRelevance’s business and legal affairs. Before joining RichRelevance, Bill served as Vice President, Business Affairs and General Counsel of imeem, inc., a leading social media company where he was responsible for securing the world’s first on-demand, ad-supported music licenses from the major labels and music publishers.

    Prior to joining imeem, Bill served as General Counsel of Napster, Inc. (formerly Roxio, Inc.), a publicly traded provider of online music subscription services and retail and OEM software products where he was primarily responsible for Napster’s corporate governance, SEC and M&A matters, managing the legal team, and negotiating and executing strategic business development agreements. Bill began his career practicing corporate, securities and M&A law at Gunderson Dettmer.

    Bill holds a Bachelor of Arts degree in both Political Science and Economics from the University of California, Berkeley and a Juris Doctor degree, cum laude, from Harvard Law School. He also served over 10 years in the military reserves with the United States Marine Corps and the California Army National Guard.

  • Zach Koekemoer

    Chief Financial Officer

    Zach Koekemoer

    Chief Financial Officer

    Zach Koekemoer brings over 20 years of experience driving financial and operational performance at high-growth technology companies to RichRelevance. He has held executive positions at technology innovators including iPlay, Industrial Origami, WageWorks, @Road and others. As Chief Financial Officer, he will oversee and lead all aspects of the company’s financial operations as RichRelevance continues to rapidly expand across all lines of business.

    Before joining RichRelevance, Zach was the CFO at iPlay (acquired by iWin), a leading global innovator in the interactive games marketplace. While at iPlay, he oversaw the raising and completion of $22M in venture funding, as well as the integration of six acquisitions and the sale of the company’s Interactive/Connected TV business and its operations in China.

    Prior to iPlay, Zach served as Chief Financial Officer at Industrial Origami, Vice President of Finance at WageWorks, and also held senior financial positions at @Road (acquired by Trimble Navigation) and Artisan Components (acquired by ARM Holdings).

  • Diane Kegley

    Chief Marketing Officer

    Diane Kegley

    Chief Marketing Officer

    A renowned marketing veteran, Diane is responsible for driving global demand and visibility for RichRelevance’s personalization and brand advertising opportunities — including corporate marketing, public relations, analyst relations, brand strategy, client marketing, advertising and business development.

    Diane has spent the last 20 years leading multichannel marketing, media and branding initiatives for companies like American Express, AOL, CNET, American Airlines, HP, Lockheed Martin, and Sprint. Diane was most recently president of SMA Global, a boutique market strategy and production company serving Fortune 500 clients and the public sector. Prior to that, she was vice president and chief marketing officer for Stanford Research Institute’s AtomicTangerine, leading global branding, marketing, communications and partner relations. Previously, she served as vice president of marketing for CNET, where she focused on branding efforts and revenue strategies across multiple advertising sectors.

    Diane holds a BA in Business from St. Mary’s College of California.

  • Michael Dekshenieks

    VP of Client Services

    Michael Dekshenieks

    VP of Client Services

    Michael brings over 20 years of leadership and management experience to his role as VP of Client Services of RichRelevance, where he is responsible for RichRelevance’s global client strategy. His team combines e-commerce expertise across a broad range of disciplines including technology integration, best practices, training, customer support, and professional services, and has been instrumental in helping RichRelevance deliver more than $8 billion in attributable sales for its clients.

    Prior to RichRelevance, Michael served in leadership roles for a number of software, PaaS, and SaaS startups including eDocs, Netegrity, Tellme Networks, Evolv On-Demand, and Zuora. Previously, he led business transformation, change management, and technology consulting engagements for KPMG Peat Marwick and Renaissance Worldwide. Michael started his career as an Officer in the US Navy.

    Michael holds a BA in Foreign Affairs from the University of Virginia and an MBA from the College of William and Mary.

  • Jack Rotherham

    General Manager, Advertising

    Jack Rotherham

    General Manager, Advertising

    Jack Rotherham comes to RichRelevance with more than 20 years of media sales and strategic marketing experience from online as well as traditional media outlets, pioneering strategic selling to retail brands across video, social and entertainment. At RichRelevance, Jack is responsible for leading and scaling RichRelevance Advertising’ media sales and partnerships.

    Prior to RichRelevance, Jack served as President and Chief Marketing Officer at WMI Digital, a leading media solutions company, where he led business and client development with established and emerging brands in the CPG, fashion and lifestyle categories. He also oversaw partnerships in the areas of mobile, social and video.

    Before WMI Digital, Jack held executive roles at Metacafe, AOL, FashionEtc.com, and served as Publisher at Rolling Stone, Teen People and C Magazine.

    Jack received his BA in Communications from Fordham University.

  • Andrew Keenan

    VP of Sales, North America, Asia, and Pacific

    Andrew Keenan

    VP of Sales, North America, Asia, and Pacific

    Andrew Keenan is Vice President of Sales for RichRelevance’s retail division for North America, Asia and the Pacific, bringing nearly 20 years of executive experience in enterprise technology sales, with an emphasis on CRM, ecommerce platforms and personalization engines. He was the founding Vice President of Sales at recommendations provider Baynote, growing the company from zero to $11M in revenue. While at Baynote, Andrew built and oversaw a global sales team, as well as cultivated business development and partner strategies, ensuring that staff, structure and processes were aligned for maximum sales volume. Prior to Baynote, Andrew served as Vice President of Sales for enterprise software vendors Ketera and Netsuite; he began his career at some of largest technology companies in the world, leading sales teams at Oracle, Sagent Technologies, and Siebel Systems. He most recently served as Vice President of Sales and Marketing at Ascentis, where he held full P&L responsibility for both the sales and marketing functions. Andrew holds an MBA from Tulane University and a BA in Social Science from UC Berkeley.

  • Janet Megdadi

    VP of Sales for North America and Latin America

    Janet Megdadi

    VP of Sales for North America and Latin America

    As VP of Sales for North America and Latin America, Janet Megdadi brings over 15 years of experience to her role partnering with large-scale, international ecommerce sites. The Global Accounts practice was established to collaborate with RichRelevance’s largest, most innovative retail customers to anticipate and address market demand through RichRelevance’s product road map. Janet has an extensive history managing channel sales, business development and strategic partnerships for eCommerce SaaS companies such as Vendaria, Venda, WebCollage and Office Depot. A seasoned veteran at RichRelevance, she leads team members in sales, account management, client services, and engineering to define new products that further leverage the enRICH® platform.

  • Arun Theivendirarajah

    VP of Product Management

    Arun Theivendirarajah

    VP of Product Management

    Arun Theivendirarajah is VP of Product Management at RichRelevance, where he is responsible for defining, refining and advancing product and platform strategy that helps omni-channel retail partners succeed in engaging and converting shoppers into buyers. He owns the vision and evolution of RichRelevance’s suite of personalization products (spanning product recommendations, promotions, content and ads) as well as development of new initiatives such as DataMesh (a cloud-based platform that enables clients to build real-time applications tailored to their specific business needs).

    Prior to RichRelevance, Arun held product management and software development roles at Trusera and Amazon.com—where he worked with RichRelevance CEO David Selinger, Chief Scientist Darren Vengroff, and other core team members. At Amazon, he was a lead engineer on Amazon's email personalization platform; his team was responsible for generating relevant, personalized and automated marketing emails that drove highly converting traffic to Amazon web properties.

    Arun received his B.Sc in Computer Engineering from the University of Waterloo, Canada.

  • Jake Bailey

    VP of Product Marketing and Solutions

    Jake Bailey

    VP of Product Marketing and Solutions

    As VP of Product Marketing and Solutions, Jake is responsible for setting the strategic vision for all RichRelevance products and services and driving product and technology innovations for our retail and brand partners. A recognized thought leader in e-Commerce, Jake joined RichRelevance in 2009, and was tasked with building RichRelevance’s Shopping Media platform, which delivers personalized advertising on some of the world’s largest retail websites, empowering these retailers to become premium advertising publishers. As Chief Evangelist for the past two years, Jake has partnered with various leaders across the ecommerce and digital media industries to develop and promote the product and market strategies that best position the company’s customer-driven innovations in the marketplace.

    Prior to RichRelevance, Jake worked at Overstock.com where he was Director of Marketing, overseeing all marketing channels (SEM, affiliates, comparison shopping, display and portal relationships) and co-managing a team of 70+ people across the organization. While at Overstock.com, Jake launched the international business, which now ships to over 90 countries. Jake is a participating member of the Shop.org content committee and has spoken at premier industry events including the Global E-Commerce Summit, Shop.org Strategy and Innovation Forum, eTail, Linkshare Symposium, and Shopper Marketing Expo.

    Jake holds a BS in Business from Brigham Young University and an MBA from the University of Utah.

  • Kevin Duffey

    VP of Information Technology Operations

    Kevin Duffey

    VP of Information Technology Operations

    As Vice President of IT Operations, Kevin brings more than 25 years of engineering, operations and management experience from both the public and private sector to RichRelevance. He is responsible for meeting RichRelevance’s customer needs by aligning business requirements with IT operations, and managing complex budgets and vendors. Under Kevin’s leadership, the IT team maintains 100% uptime and performance of eight global datacenters that deliver more than 1 billion recommendations each day on more than 100 retail websites. These results are due in part to continuous IT innovation using the latest technology, including Hadoop with HBase, Postgres 9 and Intel Gen3 SSDs. Prior to RichRelevance, Kevin worked in the public, private and entrepreneurial sectors for diverse companies such as the General Services Administration, AARP, Sonopia and Marketo.

  • Michael DeCourcey

    VP of Engineering and Co-Founder

    Michael DeCourcey

    VP of Engineering and Co-Founder

    Mike is responsible for the strategic planning, technical direction and guidance of the company’s suite of personalization solutions. During his time at RichRelevance, Mike grew his role within the engineering organization from individual contributor to team lead, director, and now VP of Engineering.

    Mike brings over 15 years of operational, project management and technology leadership experience, from RichRelevance, as well as from previous engineering roles at Plumtree Software, BEA Systems and Fortis Forge.

    As one of the co-founders of RichRelevance, Mike is strongly invested in preserving the company’s unique start-up culture throughout its growth and international expansion. He helped spearhead the internal RichCulture committee, whose mission is to outline, foster and maintain employee engagement with the company’s core values and culture.

    Mike holds a BS in Symbolic Systems from Stanford University.

  • Nicklas Larsson

    Managing Director for Europe, Middle East, and Africa

    Nicklas Larsson

    Managing Director for Europe, Middle East, and Africa

    As the Managing Director of RichRelevance EMEA, Nicklas Larsson leads and orchestrates the strategy and organization of sales, marketing and client services for RichRelevance in Europe.

    Nicklas originally joined RichRelevance as the COO of Avail.com, which was acquired by RichRelevance in 2013. Prior to Avail and RichRelevance, Nicklas held several senior and executive positions in startup companies, as well as with corporations in the CPG and consumer electronics fields, including the Mars Company, Ericsson and Microcell.

    Nicklas holds an MBA from Lund University, Sweden.

  • Pontus Kristiansson

    VP of Marketing for Europe, Middle East, and Africa

    Pontus Kristiansson

    VP of Marketing for Europe, Middle East, and Africa

    As one of the founders of Avail (acquired by Rich Relevance in may 2013), Pontus Kristiansson has been a pioneering evangelist of retail personalization and data-driven merchandising and advertising in the European market since 2001.  In his role as VP of EMEA Marketing, Pontus will spearhead the development of new marketing strategies that drive business activities and grow market share in the region.

    An engineer by training, he possesses a background in consumer goods marketing and in-store category management at Procter & Gamble, worked as a strategy consultant with McKinsey and has first hand eCommerce experience from Upplevelsepresenten.se.  Pontus brings a valuable combination of deep understanding for the strategic challenges facing retailers and the opportunities they have when overcoming those challenges with real-time data-driven business solutions.

    Pontus holds an MSc from Lund University, Sweden.

  • Ricardo Fuchs

    VP of APAC

    Ricardo Fuchs

    VP of APAC

    Ricardo Fuchs is RichRelevance’s VP of Retail Sales and Operations in APAC. He brings three decades of experience as a senior software and services industry executive, building and managing operations in Japan, China, India, ASEAN, Australia/New Zealand, Europe and Latin America. Prior to RichRelevance, Ricardo held executive roles in companies spanning predictive analytics/data mining, business intelligence, CRM, high-end 3D graphics-based virtual marketing and prototyping, CAD/CAM/CAE/PLM software. He served as Senior Group Vice President for Business Objects SA prior to, during and after the company’s IPO and hyper-growth phases; Senior Vice President of Asia-Pacific Field Operations for predictive analytics technology leader Kxen; and Vice President World-wide Operations for Netonomy, Inc. prior to and during its divestiture to Comverse. Ricardo also served as strategic consultant to the CEOs of various companies such as Docent, Inc., NEC Corporation, and Cartesis SA, among others.

    Ricardo graduated from the American Electronics Association’s executive program at Stanford University and holds an MSc in Chemical Physics from the University of Waterloo (Canada). He served as the chairman of the software committee for the American Electronics Association in Japan, co-authored two books on the Japanese software market, as well as several publications in chemical physics and neuromarketing.

  • Holly Gordon

    VP of Global Partner Alliances

    Holly Gordon

    VP of Global Partner Alliances

    As Vice President of Global Partner Alliances, Holly Gordon brings over 15 years of experience spanning a variety of early-stage, high-growth companies with a focus on channel/OEM sales, enterprise software sales, partner enablement, and corporate strategy. Prior to RichRelevance, Holly was Vice President of Global Channel Sales and Alliances at Clarabridge Inc. where she created the Partner and OEM/Channel program. Earlier in her career, she held leadership positions in strategic accounts and solutions engineering in both private and public sector companies.

    Holly holds BS degrees in Economics and Sociology from Vanderbilt University.

Meet Our Board of Directors

  • David Strohm

    Partner at Greylock Partners

    David Strohm

    Partner at Greylock Partners

    Dave is a 33-year veteran at Greylock Partners and Director at EMC Corporation, Imperva and VMware. Dave’s primary areas of focus have been in enterprise technology (infrastructure and especially software); electronic design; and e-commerce. He has been an early/founding investor in more than 30 companies. Among these, more than a dozen which have become publicly-traded, including Mentor Graphics, Ascend Communications, Legato, Forte Software, Doubleclick, Internet Security Systems, and SuccessFactors. A number of other early investments have achieved successful mergers, including ccMail (Lotus/IBM); Kiva Software (Netscape/Sun); Octane Software (ePiphany); Decru (Network Appliance); and Wily (Computer Associates).

    Today Dave is actively involved with seven private companies: AtHoc, BountyJobs, Matrixx Software, OpenDNS, Progreso Financiero, Rich Relevance, and Tabula. He has also been a Board member at EMC (NYSE:EMC) since 2003, and Lead Director since 2006, at VMware (NYSE:VMW) since 2007, and at Imperva (NYSE: IMPV) since 2011.

    Dave is a graduate of Dartmouth College and Harvard Business School.

  • Dave Whorton

    Founder and Managing Director of Tugboat Ventures

    Dave Whorton

    Founder and Managing Director of Tugboat Ventures

    Dave has over 15 years’ experience investing behind and actively supporting the highest potential entrepreneurs to help bring their dreams to life. Dave is the founder and Managing Director of Tugboat Ventures. Prior to founding Tugboat, Dave was a Managing Director of TPG Ventures, the founding CEO and a former board member of Good Technology (acquired by Motorola), the co-founder of Drugstore.com, a co-founding board member of Newschools Venture Fund, and the general manager and president of Optical Engineering, Inc. Dave also worked at Netscape, Hewlett Packard and Bain and served as an Associate Partner of Kleiner Perkins.

    Dave currently serves on the board of directors at EdElements, Repair Pal and Savvy Money.

    He holds a MBA from Stanford University, and a BA in Mechanical Engineering from UC Berkeley.

  • David Silverman

    Venture Capital Investor, Crosslink Capital

    David Silverman

    Venture Capital Investor, Crosslink Capital

    David brings more than 15 years of experience working with technology businesses as a venture capital investor and investment banker. Prior to joining Crosslink, David was a partner at 3i Ventures, a global venture capital fund. He also served as a senior officer in the technology practices at both Robertson Stephens and Piper Jaffray. David’s previous investment experience includes BlueLithium (acquired by Yahoo!), Demand Media (DMD), Fotolog (acquired by Hi-Media), Omniture (OMTR; acquired by Adobe) and Speakeasy (acquired by Best Buy

    He holds a JD from Stanford University, and a BA in Political Science and Government from Dartmouth College.

  • William Pearce

    Partner & Marketing Practice Director at the Partnering Group, Faculty, Haas School of Business, UC Berkeley

    William Pearce

    Partner & Marketing Practice Director at the Partnering Group, Faculty, Haas School of Business, UC Berkeley

    Bill has over 20 years’ experience in extensive general management, marketing, innovation and strategy experience across a variety of geographies, categories (Health, Food & Bev, QSR, Pet), and channels (food/drug/mass/club/dollar, restaurant). Additionally Bill is on the Marketing Faculty of the University of California Haas School of Business where he teaches 2nd year MBA students Brand Management and Design and Marketing of New Products. His past accomplishments include working as Del Monte’s CMO, Taco Bell’s CMO, VP of Marketing for Campbell Soup and Marketing Director with Procter & Gamble responsible for the Snacks Division of the North America.

    Bill currently serves on the board of directors for Ooma, Inc.

    He holds a MBA from Cornell University, and a BA in Economics from Syracuse University.

  • Sandhya Venkatachalam

    Founding Partner, Centerview Capital Technology

    Sandhya Venkatachalam

    Founding Partner, Centerview Capital Technology

    Sandhya Venkatachalam is a Founding Partner of Centerview Capital Technology. She brings over 15 years of operational and investment experience and has a passion for building, investing in and growing new businesses. Prior to Centerview, Sandhya was VP/GM and Head of Advertising and Monetization for Skype (acquired by Microsoft). Prior to Skype, Sandhya was Head of Corporate Development for Communications and SaaS at Cisco, and one of the early business executives at Andiamo Systems (acquired by Cisco).

    Sandhya holds an M.B.A. from the University of Pennsylvania’s Wharton School of Business and an A.B. in Economics magna cum laude from Harvard University.

  • David Selinger

    CEO, Co-Founder

    David Selinger

    CEO, Co-Founder

    David Selinger founded RichRelevance in 2006 to give retailers the most advanced personalization platform for transforming customer data into extraordinary consumer experiences.

    RichRelevance is ranked #1 for personalization in both the Internet Retailer 500 and Internet Retailer EU 250, and currently drives over one billion real-time decisions every day. David has led the company through four acquisitions and introduced multiple product lines to create new business value from data through personalization. Both RichRelevance and David (known as Selly to his friends and colleagues) are known for their innovation in this space—delighting consumers, generating revenue and profit for retailers, and creating an award-winning company; RichRelevance has been recognized by numerous publications as a top place to work by employee surveys.

    An early pioneer in data analytics and personalization, David previously led the research and development arm of Amazon’s Data Mining and Personalization team. In that role, David developed and deployed three new recommender systems that increased Amazon’s annual profit by over $50 million (25% of US profit, 2003), setting the industry standard for recommendation services.

    David also cofounded Redfin, a venture backed, industry-leading real estate search/brokerage company, where he helped to build the world’s first real-time mapping and real estate data analytics engine.

    Recognized as a “40-under-40” innovator in the San Francisco region and amongst direct marketers, David holds a broad collection of patents in customer segmentation, analytics and data mining, including over a dozen pioneered at RichRelevance. He received his BS in Computer Science from Stanford University, and is active in social change, serving on the board of directors of Potential Energy, and as an advisor to the Family Giving Tree, Fostering Change for Children and Solace International.

  • Tyler Kohn

    Chief Technology Officer and Co-Founder

    Tyler Kohn

    Chief Technology Officer and Co-Founder

    As RichRelevance’s CTO, Tyler manages product, engineering, operations, and data science to accelerate market and technical leadership. Tyler leads a global team of over 70 technologists in the continued development and innovation of the company’s big data infrastructure, and has pioneered his team’s prominent position in high-performance and distributed computing through conferences, Meet Ups, white papers and contributions to leading open source projects.

    Tyler brings over 15 years of technology leadership experience—ranging from Wall Street trading systems to wireless infrastructure to international device management—to this role. Before co-founding RichRelevance, he was a senior consultant at Lab49 where he was responsible for developing real-time analytic trading and reporting systems for Morgan Stanley and Deutsche Bank. Prior to Lab49, Tyler ran Axeda Systems development and implementations in European and Middle-Eastern markets, and was the founding chief architect of 2Roam. 2Roam’s wireless data platform was deployed across Asia, the US and Europe, and received PC Magazine’s Editors’ Choice award.

    Tyler holds an MS in Electrical Engineering from Stanford University and a BS in Computer Systems Engineering from Boston University.

Meet Our Board of Advisors

  • David Rosenblatt

    CEO 1stdibs.com

    David Rosenblatt

    CEO 1stdibs.com

    David has over 10 years experience in the digital marketing and technology industry. From 2004 through 2008, David Rosenblatt served as the CEO of DoubleClick, the leading provider of digital marketing technology and services. Following his sale of the company to Google in 2008 for $3.2 billion, David served as Google’s President of Global Display Advertising. He is currently the CEO of 1stdibs.com, the leading online, global marketplace for luxury, vintage products.

    David currently serves on the board of directors for Twitter, IAC, and Narrative Science. He is an Advisor at Carmel Ventures and a number of early stage media and ecommerce companies.

    He holds a MBA from Stanford University, and a BA in East Asian Studies from Yale University.

  • Josh Jacobs

    President of Accuen

    Josh Jacobs

    President of Accuen

    Josh has over 20 years’ experience in the digital marketing and enterprise software industry. He is currently CEO of Accuen, Omnicom’s Programmatic Media Agency. At Accuen, Josh is responsible for planning and executing the strategy for Omnicom’s programmatic media buying business. Josh formerly served as Senior Vice President of Brand Advertising Products & Marketing at Glam Media. Prior to joining Glam Media, Josh was responsible for setting Yahoo!’s advertising technology strategy and for driving the marketplace operations supporting the company’s advertising platform business. He is credited with helping advance the vision of the Right Media Exchange as a vibrant and open marketplace for digital advertising.

    Josh currently serves on the board of directors at RingRevenue.

  • Ellen Siminoff

    CEO of Shmoop

    Ellen Siminoff

    CEO of Shmoop

    Ellen Siminoff is President and CEO of Shmoop University, an educational publishing company whose mission is to distribute its learning guides and other test preparation materials across all platforms in all corners of the world. Shmoop is self-funded and grew from a singular personal vision to encompass millions of unique visitors and dozens of awards. Its test prep, curriculum, and teacher products are licensed to high schools, libraries and school districts.

    Before her time at Shmoop, Ms. Siminoff was President and CEO of Efficient Frontier, where she built the company to $1 billion in spend under management. Prior to Efficient Frontier, Ms. Siminoff had six years as a founding executive at Yahoo!. During her tenure, she led Business Development, Corporate Development and eventually ran the Small Business and Entertainment Business units, representing approximately 25% of Yahoo's revenue.

    Ellen serves on the board of directors for SolarWinds, Mozilla, and Zynga. In 2005, she was one of eight industry professionals named "Masters of Information" by Forbes magazine.

    She holds an MBA from Stanford and a BA in Economics from Princeton.

  • Ken Zinn

    Sr. Dir. Marketing & Ecommerce at U.S. Cellular

    Ken Zinn

    Sr. Dir. Marketing & Ecommerce at U.S. Cellular

    Ken is a senior corporate marketing executive with over 17 years of broad-based experience in technology and marketing. At Procter & Gamble, Ken led the Digital Marketing Organizations in every Business Unit since inception in 2001, including Crest, Iams, Prilosec, Pantene, Clairol and P&G’s pharmaceutical drugs. Ken was responsible for formulating strategic global digital marketing plans for 11 brands in 134 countries. Prior to his P&G experience, Ken worked for LexisNexis a global provider of content-enabled workflow. Ken continues to Chair the Internet Content Syndication Council’s Advertising Committee (ICSC).

    Ken currently serves on the board of directors at Internet Content Syndication Council.

    He holds a MBA from Antioch University, and a BS in Management Information Systems from Washington State University.

  • Darren Vengroff

    Advisor

    Darren Vengroff

    Advisor

    From startups to industry leaders Amazon.com and Goldman Sachs, renowned computer scientist and technology industry veteran Darren Vengroff has designed and built a variety of world-class customer-focused scalable applications. As Chief Scientist of RichRelevance, Darren was previously responsible for all of RichRelevance’s analytical and machine learning development—from high-level strategy and analytics, to strategic implementation plans.

    Prior to RichRelevance, Darren was CTO and co-founder of Pelago, Inc. (makers of Whhrl) where he oversaw Pelago’s technology, and a Principal Engineer at Amazon.com with responsibilities in personalization, automated email targeting, time-series analysis, content platform architecture, attribute-based navigation, search, and build and deployment systems. Before Amazon.com, Darren was a VP at Goldman Sachs for six years.

    Darren holds an Sc.M. and PhD in Computer Science from Brown University, where he studied I/O-efficient algorithms with Jeff Vitter, and a B.S.E. in Computer Science with Highest Honors from Princeton University.

  • Dan Hickle

    Head of Cliff Brand Portfolio at Cliff Bar & Company

    Dan Hickle

    Head of Cliff Brand Portfolio at Cliff Bar & Company

    Dan is a senior consumer marketing executive with 14 years of CPG leadership experience at PepsiCo and The Quaker Oats Company. Dan’s broad marketing experience includes base business, innovation, advertising and communications. He launched Propel Fitness Water, Gatorade Endurance Formula, Gatorade X-Factor in addition to many other new brands and sub-brands for PepsiCo. In total, he delivered over $1 Billion of new products into the marketplace. On the Gatorade business, Dan reinvented the marketing strategy for key targets and developed the first digital marketing strategy for the brand. Most recently, Dan served as VP Marketing for PepsiCo’s largest restaurant customers.

    Dan currently serves on the board of directors at Cabrini Green Tutoring Program.

    He holds a MBA from Northwestern University, and a BA in Finance from University of Notre Dame.

  • Larry Tesler

    Co-Founder and Chief Experience Officer, MINE

    Larry Tesler

    Co-Founder and Chief Experience Officer, MINE

    Larry has five decades of experience in the technology industry as an executive, entrepreneur, software engineer and researcher. He served as Vice President of User Experience & Design for Yahoo! and Vice President of Shopping Experience for Amazon.com. Prior to joining Amazon, he served as President and CEO of Stagecast. Before Stagecast, he was Vice President and Chief Scientist of Apple Computer, Inc., where he managed the AppleNet product division and various advanced development groups. He was the founding Vice President of Apple's Advanced Technology Group (ATG). Tesler’s prior technical career included seven years at Xerox Palo Alto Research Center (PARC). While there, he developed several now-standard user interaction techniques, among them cut/copy-paste editing.

    He holds a BS in Mathematics from Stanford University.

  • John Federman

    Chairman and CEO Dailybreak

    John Federman

    Chairman and CEO Dailybreak

    John Federman is an Online Media and eCommerce executive with over 25 years' experience driving revenue and profit through innovative media and ecommerce platforms designed to connect buyers and sellers. He lead retail search company, Searchandise, to acquisition by RichRelevance in 2011. His previous experience includes leadership roles include AdSmart, Dotomi, eStara and Ziff Davis. While at eStara, he helped leading online retailers connect with high-value customers at crucial times in the buying experience to improve online conversion rates and reduce shopping cart abandonment. His career began at Ziff Davis Publishing, where he held a number of positions.

    He holds a BA in Business Arts from University of Massachusetts.

  • Russ Fradin

    Co-Founder & CEO, Dynamic Signal

    Russ Fradin

    Co-Founder & CEO, Dynamic Signal

    Russ is a digital media industry veteran with more than 15 years’ experience in the online marketing world. Russ co-founded and was CEO of Adify. Adify started out building a technology platform and media company focused on vertically focused advertising networks. After raising a Series A from Venrock and a Series B from USVP, Time Warner and NBC, Adify was acquired by Cox Enterprises in 2008 for $300M. He also co-founded SocialShield. He was also SVP of BD at Wine.com, EVP of Corporate Development at comScore (NASDAQ:SCOR) and was among the first employees at Flycast (acquired by CMGi for $2.3B in January 2000).

    Russ currently serves on the board of directors at CoachArt, TubeMogul Inc, and Udemy. He is also an active angel investor in the digital world

    He holds a BS in Economics from the University of Pennsylvania, The Wharton School.

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