RichRelevance Leadership Team
CEO & Co-Founder
David Selinger first garnered international recognition as an expert in the field of eCommerce data analytics and personalization with his groundbreaking work leading the research and development arm of Amazon’s Data Mining and Personalization team. In that role, David increased Amazon’s annual profit by over $50 million (25% of US profit, 2003) setting the industry standard for personalization.
David holds a broad collection of awards and standing patents for online personalization in customer segmentation, analytics and data mining, including over a dozen pioneered at RichRelevance. David’s accolades also include the coveted PC Magazine Editor’s Choice Award (won for 2Roam Wireless, acquired by Air2Web) and most recently, the San Francisco Business Times’ “40 Under 40″ recognition of emerging Silicon Valley business leaders in 2012. David received his BS in Computer Science from Stanford University.
A global technology veteran, Eduardo Sanchez brings more than 25 years of strategic and technical leadership in data, cloud, mobile, social and enterprise technologies to RichRelevance. Most recently, he served as Executive Vice President, Strategic Development at MicroStrategy, where he was an early member of the leadership team and played a critical role in the development of the company, spearheading its foray into new lines of business and international expansion. Previously, he was COO at Paris-based Cartesis (acquired by Business Objects in 2007) and EVP of Global Sales at Lawson Software (acquired by Infor in 2011).
As President, Eduardo is responsible for the daily operation of the company – including engineering, data science, cloud infrastructure, product management, marketing, sales, services and partnerships – and will play a key role in driving continued growth and global expansion as RichRelevance evolves its personalization for commerce across its customer and prospect base of leading retailers and brands.
Eduardo received a B.S. in Electrical Engineering from the University of La Plata in Argentina and a M.S. in Systems Engineering from George Mason University in Virginia.
Renowned computer scientist and technology industry veteran, Darren Vengroff is responsible for all of RichRelevance’s analytical and machine learning development—from high-level strategy and analytics, to strategic implementation plans. From startups to industry leaders Amazon.com and Goldman Sachs, Darren has designed and built a variety of world-class customer-focused scalable applications.
Prior to RichRelevance, Darren was CTO and co-founder of Pelago, Inc. (makers of Whhrl) where he oversaw Pelago’s technology and actively supported product definition, fundraising, and business development. Before Pelago, Darren was a Principal Engineer at Amazon.com with responsibilities in personalization, automated email targeting, time-series analysis, content platform architecture, attribute-based navigation, search, and build and deployment systems.
Before Amazon.com, Darren spent six years at Goldman Sachs. As a vice president, he was responsible for trading and risk management systems that priced billions of dollars of derivative products for the fixed income, currency, and commodity businesses.
Darren holds an Sc.M. and PhD in Computer Science from Brown University, where he studied I/O-efficient algorithms with Jeff Vitter, and a B.S.E. in Computer Science with Highest Honors from Princeton University.
As General Counsel, Bill is responsible for all aspects of RichRelevance’s business and legal affairs. Before joining RichRelevance, Bill served as Vice President, Business Affairs and General Counsel of imeem, inc., a leading social media company where he was responsible for securing the world’s first on-demand, ad-supported music licenses from the major labels and music publishers.
Prior to joining imeem, Bill served as General Counsel of Napster, Inc. (formerly Roxio, Inc.), a publicly traded provider of online music subscription services and retail and OEM software products where he was primarily responsible for Napster’s corporate governance, SEC and M&A matters, managing the legal team, and negotiating and executing strategic business development agreements. Bill began his career practicing corporate, securities and M&A law at Gunderson Dettmer.
Bill holds a Bachelor of Arts degree in both Political Science and Economics from the University of California, Berkeley and a Juris Doctor degree, cum laude, from Harvard Law School. He also served over 10 years in the military reserves with the United States Marine Corps and the California Army National Guard.
Chief Marketing Officer
A renowned marketing veteran, Diane is responsible for driving global demand and visibility for RichRelevance’s personalization and brand advertising opportunities — including corporate marketing, public relations, analyst relations, brand strategy, client marketing, advertising and business development.
Diane has spent the last 20 years leading multichannel marketing, media and branding initiatives for companies like American Express, AOL, CNET, American Airlines, HP, Lockheed Martin, and Sprint. Diane was most recently president of SMA Global, a boutique market strategy and production company serving Fortune 500 clients and the public sector. Prior to that, she was vice president and chief marketing officer for Stanford Research Institute’s AtomicTangerine, leading global branding, marketing, communications and partner relations. Previously, she served as vice president of marketing for CNET, where she focused on branding efforts and revenue strategies across multiple advertising sectors.
Diane holds a BA in Business from St. Mary’s College of California.
General Manager, Retail Division
Rick brings 20 years of experience in sales executive roles including expertise in SaaS platforms, retail technology and digital media. Prior to joining RichRelevance, Rick was senior vice president of sales for Origin Digital, which was acquired by Accenture in May of 2008. While at Origin Digital, Rick was tasked with overhauling and streamlining the company’s sales team, while decreasing sales costs and increasing deals. Rick discovered, managed and closed some of the company’s largest deals, including ESPN, CBS College Sports and XM Sirius Radio.
Before joining Origin Digital, Rick also served in senior sales positions at Vendaria, a creator of visual merchandising solutions; Colloquis, acquired by Microsoft in 2006; and WebCollage, a retail marketing solutions provider in product and brand publishing.
General Manager, Advertising Division
Jack Rotherham comes to RichRelevance with more than 20 years of media sales and strategic marketing experience from online as well as traditional media outlets, pioneering strategic selling to retail brands across video, social and entertainment. At RichRelevance, Jack is responsible for leading and scaling RichRelevance Advertising’ media sales and partnerships.
Prior to RichRelevance, Jack served as President and Chief Marketing Officer at WMI Digital, a leading media solutions company, where he led business and client development with established and emerging brands in the CPG, fashion and lifestyle categories. He also oversaw partnerships in the areas of mobile, social and video.
Before WMI Digital, Jack held executive roles at Metacafe, AOL, FashionEtc.com, and served as Publisher at Rolling Stone, Teen People and C Magazine.
Jack received his BA in Communications from Fordham University.
Vice President of Engineering & Co-Founder
Tyler brings a breadth of expertise to RichRelevance, ranging from Wall Street trading systems to wireless infrastructure to international device management. Before co-founding RichRelevance, Tyler was a senior consultant at Lab49 and responsible for developing real-time analytic trading and reporting systems for Morgan Stanley and Deutsche Bank. Prior to Lab49, Tyler ran Axeda Systems development and implementations in European and Middle-Eastern markets. His clients included Cisco Systems, Comverse Technology, Inc, and Maquet GmbH & Co. KG.
In another of his posts, Tyler was the founding chief architect of 2Roam. 2Roam’s wireless data platform was deployed across Asia, the US and Europe, and received PC Magazine’s Editors’ Choice award.
Tyler holds an MS in Electrical Engineering from Stanford University and a BS in Computer Systems Engineering from Boston University.