Mission

Innovate and deliver next generation personalization and relevance products and tools that enrich the online shopping experience, resulting in higher sales and deeper customer engagement for leading online retailers. 

The Company

Amazon.com saw a 25% profit increase with the strategic use of personalized recommendations. The technology was developed through the leadership and innovation of RichRelevance founder David Selinger.

RichRelevance is the leading provider of dynamic e-commerce personalization for the world’s largest retailers, including WalMart, Overstock and Sears. Founded and led by the e-commerce expert who pioneered personalization R&D at Amazon.com, RichRelevance helps retailers increase revenues by powering relevant experiences throughout the customer lifecycle and across multiple sales channels. The company stands apart for its dedicated team of personalization experts, integrated solution suite, and award-winning personalization engine, which enables twice as many consumer touchpoints as the industry average.

RichRelevance is led by veterans from companies that include Amazon, Overstock, eBay, PayPal, Omniture, Cnet, and ATG, who collectively have more than 30 years of experience in personalization, online commerce, data analysis and web products. RichRelevance is privately held and backed by premier investors.

David Selinger and the rr team

The RichRelevance team is composed of passionate, driven people committed to delivering a world-class product with unrivaled service and support. In 2009, RichRelevance employees voted the company the #1 “Best Place to Work” in the 25-50 employee category from several dozen San Francisco Bay Area-based entrants of similar size, a real honor shared by everyone in the company. Each team member brings years of relevant experience from successful companies, allowing the company to innovate, execute, and ultimately deliver for our customers and partners. 


Principles and Values

Integrity

We act with uncompromised honesty.
We develop partnerships rooted in integrity with employees, customers and vendors. We follow-through on commitments, and learn from mistakes through frequent, open post-mortem discussions.

Team

Our people are our greatest asset.
We each invest in every team member’s goals, both corporate and personal. We celebrate wins as a team. We aggressively fix issues, not people.

Customer Commitment

Customers make the world go round.
We each dedicate the time and energy to making our customers unconditionally successful.

Ownership

Our company is what we make it.
RichRelevance belongs to each of us and our zeal for the success of our company is not bounded by the past, “the norm,” or perceptions of possibility. Work should be fun!

Disciplined Execution

Biased for action, we pounce on opportunities.
We constantly optimize for efficiency and take time to make strategic decisions, but we aren’t afraid to make real-time play calls.

Remember the Basics

The core principles of communication, leadership, accountability and responsibility are omni-present.
BLUF: “Bottom-Line Up Front” communication increases everyone’s bandwidth & effectiveness