Have a happy new year!

–Selly

“Accept your lot cheerfully. If you acquire wealth, become humble the way a tree laden with fruit bows down. Money is a necessity but don’t get obsessed with it. Yet, don’t be a miser, be generous”

I believe our existence in this world should touch few lives before we depart from this beautiful world. Do our duty conscientiously and with detachment, not regarding ourself as the doer.

While I applaud you for taking a proactive approach to privacy and evangelizing the concept of privacy by design, something you said does concern me. First, I’m not questioning your company’s commitment to privacy but privacy by design calls for a higher level of assurance. In other words, truly building privacy into your system requires more than just promises, it requires provable audit-ability of the system. Statements such as “we are careful to keep all data secure and separated from any public servers;” suggest merely the promise of privacy. I also have to take issue with the notion that an IP address is not PII. While in and of itself it is not, with additional information it can be. Certainly some regulators see it this way. See http://www.washingtonpost.com/wp-dyn/content/article/2008/01/21/AR2008012101340.html

Again, I appreciate the post but just be careful not to fall into the trap that so many do waving their hands and saying you’re doing PbD just because you say so.

Understandably, Bezos did come from the Hedge Fund industry – at D.E. Shaw, one of the best quant hedge funds.

He’s applying that approach to product pricing and merchandising.