Tag Archives: multichannel
Retailers and Brands: Frenemies? BFFs? Who cares! The Consumer Comes Out On Top!
When it comes to collaboration between retailers and brands, uneasy tension has been the status quo. For example, the fight for shelf space between retailer’s private-label brands and CPG branded products brings out such thoughts as “co-opetition.” But according to a recent article in Variety, an unprecedented level of deal-making with Hollywood studios has swept … Continue Reading
Greetings from across the pond!
Greetings from across the pond! I’ve just spent the past week in London, where I had the opportunity to meet with a host of retailers — both pure play and multi-channel—to discuss a crucial issue: managing the expectations of today’s empowered consumer. The backdrop for these meetings was the unveiling of a study that we … Continue Reading
Raising the Bar on Innovation
Last weekend, I had the great opportunity to attend and speak at the DDi (Display and Design ideas) forum in Sonoma, and it was a great eye opener. This week, I’m at the Shop.org Annual Summit and am very excited to see all of the innovation here (not least of which is the unveiling of … Continue Reading
The Benefits of Respecting the Shopper: Amazon’s Rise to U.S. Top Performing Brand
The naming of Amazon.com as the top-performing brand in the US by market research firm Millward Brown is truly a watershed moment for e-commerce players who have neither the long standing history nor seeming reach of many traditional multi-channel retailers. This ranking applauds those who have toiled night and day to build a rich, rewarding … Continue Reading
Respect the Shopper
Welcome to a new era of retail where the shopper is in charge. With competitors literally a click away, total transparency in the purchase experience and the ability to instantly price check from a mobile, today’s consumer is fully in command of the shopping experience. With this in mind, RichRelevance has launched a new campaign: … Continue Reading