Tag Archives: JupiterResearch
Winning the Trust, Confidence – and Spend – of Online Consumers in a Down Market
New York, March 3, 2009 At an exclusive strategy and networking event for online retailers, JupiterResearch’s Patti Freeman Evans unveiled a recent study focused on consumer online shopping trends, before joining a panel of web retail experts who advised attendees on how best to respond to the weakening economy. We are pleased to announce a … Continue Reading
The “New” Rules of Customer Engagement in a Contracted Economy
Those of you working the very front lines in the retail sector know the realities of operating in this new, new economy. And frankly, we are entering un–chartered waters as we now must market and merchandise to a new type of customer motivated by not just price but something much deeper—fear. As Paco Underhill, the … Continue Reading