Tag Archives: data mining
Watching Amazon over the Black Friday Weekend
Though I don’t work at Amazon anymore, I am still a big fan of their business and all of their products. As a proud Amazon Prime member, if I need a single 99 cent black pen tomorrow, I can get it via next day air! This Black Friday weekend, I thought I’d reconnect with my … Continue Reading
IAB Mixx & Ad Week Summary
I recently had the privilege of attending the IAB Mixx and Advertising Week conferences in NYC. A few main themes emerged as things we should all be aware of: Advertisers Want a Creative Canvas Seth Godin was one of the keynotes for this conference, and mentioned how quickly the industry has been commoditized and flattened. … Continue Reading
Know Thy Shopper: Inside the RichRelevance Core Platform
Feature-richness in the ecommerce space has now become critical for today’s sophisticated shopper, who is presented with a multitude of sites that they can enter and abandon with mere clicks of a mouse. When an online shopper has a good first experience with a website, sixty percent of the time he/she will return to that … Continue Reading