Tag Archives: Brands
Retailers and Brands: Frenemies? BFFs? Who cares! The Consumer Comes Out On Top!
When it comes to collaboration between retailers and brands, uneasy tension has been the status quo. For example, the fight for shelf space between retailer’s private-label brands and CPG branded products brings out such thoughts as “co-opetition.” But according to a recent article in Variety, an unprecedented level of deal-making with Hollywood studios has swept … Continue Reading
The Benefits of Respecting the Shopper: Amazon’s Rise to U.S. Top Performing Brand
The naming of Amazon.com as the top-performing brand in the US by market research firm Millward Brown is truly a watershed moment for e-commerce players who have neither the long standing history nor seeming reach of many traditional multi-channel retailers. This ranking applauds those who have toiled night and day to build a rich, rewarding … Continue Reading