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05 Nov 2015

This Holiday Season, Stores Are the New Black

Today, we released our new study of more than 1,000 U.S. consumers, highlighting shopping preferences and sentiment this holiday season.  One common theme that emerged is that Americans continue to be all about “instant gratification”; even benefits like Amazon Prime can’t top the pleasure and convenience of a purchase in-hand at check out. But when... View Article

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22 Oct 2015

Give Your B2B Customers the Personalization They Deserve

In a global B2B survey conducted by Avanade, 56% of purchasing decision-makers within companies report that they will (and do) pay more for products/services if the customer experience is better than with less expensive retailers. On average, they will pay 30% more for superior customer experience. As B2B companies transition from traditional channels to the... View Article

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