Blog

Black Friday 2015: Still a bellwether for holiday shopping?

There was a lot of talk this year about Black Friday being “less black” and less of a bellwether for holiday shopping. In addition to REI’s #OptOut campaign, an increasing number of retailers held sales earlier, and have turned Cyber Monday into “Cyber Week” by stretching their sales out longer. So how did it all pan out behind the scenes?

This Holiday Season, Stores Are the New Black

Today, we released our new study of more than 1,000 U.S. consumers, highlighting shopping preferences and sentiment this holiday season.  One common theme that emerged is that Americans continue to be all about “instant gratification”; even benefits like Amazon Prime can’t top the pleasure and convenience of a purchase in-hand at check out.

Give Your B2B Customers the Personalization They Deserve

In a global B2B survey conducted by Avanade, 56% of purchasing decision-makers within companies report that they will (and do) pay more for products/services if the customer experience is better than with less expensive retailers.

Forrester’s Total Economic Impact™ Study

Download the Forrester report: Total Economic Impact™ Of Relevance Cloud™

Introducing Customer Preference Center

Like it. Love it. Prefer it: The Customer Preference Center Makes Shopping Personal

L2 Guest Blog Post: Who Are the Leaders in Omnichannel Retail?

To be successful in omnichannel retail, brands need to combine the advantages of both e-commerce and physical retailing. The top brands in omnichannel follow strategies like leveraging physical stores as fulfillment centers and utilizing technology to engage consumers.

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