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12 Feb 2013

Finding Nemo’s Silver Lining: Using Big Data to Analyze Big Weather

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For those of you who live in a data cave on the West Coast like I do, it may come as a surprise that there was a blizzard this past weekend—a BIG one.  The ‘Nemo’ blizzard, caused by a merging of two low pressure systems that originated in the central and southeast US, then migrated... View Article

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25 Jan 2013

"Measuring Shopping Media" at JUMP NY

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Today’s top brands are leveraging the retail channel like never before to speak with consumers on a one-to-one basis as they do price comparisons and shop online.  But how do brands truly measure their advertising within online retail? When we consider that most publishers optimize around content consumption, and a retailer’s entire existence is around conversion,... View Article

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14 Dec 2012

Inside RichRelevance's Epic Holiday Party #CoolAsIce

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It all started with a cheesy holiday party invitation featuring cartoon-style ice skaters carving the words, "Cool As Ice" on a pristine San Francisco winter day (meteorologically impossible to freeze anything outdoor in SF, let alone an entire body of water). Just your standard holiday get-together with co-workers, right? Wrong. The only rumor floating was that... View Article

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11 Dec 2012

Under the Hood @RichRelevance’s First Hack Week

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RichRelevance hosted its first official Hack Week last week, and I challenged our engineers with a few simple rules before they embarked on unleashing their inner creativity to dig into their personal projects. You do NOT need to create a new product. Hack Week is for research, ideas, or improvements! Use Hack Week strictly for... View Article

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