Another Pillar of the Shopping Experience – Personalized!

by in eCommerce Trends, Marketing Trends, Personalization on April 6, 2012

I’m proud to announce that RichRelevance took another leap ahead today in bringing dynamic personalization to retail, this time focusing on promotions with the introduction of RichPromo™.  RichPromo moves us one step closer to our vision for retail of  optimizing every pixel on an e-commerce site, creating a truly dynamic shopping aisle for every customer.

RichPromo targets promotional campaigns to each individual shopper thanks to the intelligence of the enRICH platform, and leveraging the same single site integration that begins when we introduce our personalized product recommendations, RichRecs™ to the site.    We call this a “segment of one” – which is a way to describe shoppers who will find each campaign relevant, and the platform does the rest.  RichPromo watches for affinities shoppers express to specific categories, brands and even product attributes, to select the most relevant promotion available.

Our testing shows that campaigns personalized with RichPromo provide a 4x increase to sales when compared to manually merchandised promotions.  As we continue to integrate this new product into our client base we’ll be sure to share success stories and best practices from these learnings.

Advertisers – Where Are Your Most Valuable Customers?

by in Brand Advertising, eCommerce Trends, Marketing Trends, Shopper Marketing, Shopping Media on March 13, 2012

Jake BaileyLet’s cut straight to the point, even though digital ad targeting has become significantly more advanced over the past few years, brand advertisers have significantly less clarity into the tools that help them reach and communicate with their most important consumers: those who are active and in-market for their particular product or brand. So, not only do brands have to deal with the fact that there are a number of entirely new marketing channels, they also have to deal with ad offerings that are confusing the market about whether or not they’re maximizing their advertising ROI. With that said, it’s no wonder to me that ad spend is still out of whack, and is largely being spent on TV. If we can’t provide the right mechanisms in the digital world, then brands will miss out on the huge opportunity to define, locate, and empower their most important customers.

We released a white paper today to help brands with this battle. Retailers sit at the center of facilitating this next digital advertising revolution, and the results we’ve seen thus far speak for themselves. This paper speaks to the WHO, WHERE, WHEN and HOW to connect with consumers, bringing them that much closer to establishing an effective targeted campaign that delivers results, but without wasting budget on unnecessary ad impressions. Every ad impression counts, and it’s the ad industry’s duty to ensure brand advertisers get the greatest return on money spent.

Give the paper a read, and take some time to consider the following: As long as there’s e-commerce, personalized brand advertising within the context of the retail environment is the most powerful, relevant method to effectively target your preferred audience.

Christmas in January?

by in Brand Advertising, Cross-channel, Customers, Data Performance, eCommerce Trends, Marketing Trends, Miscellaneous, Mobile, Personalization, Reporting & Analytics, Shopper Marketing, Shopping Media, Site Monetization on January 26, 2012

I know the absolute last thing you want to be thinking about right now is the Christmas holiday, but this year RichRelevance is giving you your gift early. Today we released our “12 months of Christmas” white paper—chock full of best practices for retailers to help jump start their Holiday 2012 season planning.

For every month, we offer insights and best practices on ways to maximize your efforts in a variety of fields, including:

  • Cross-Channel Marketing
  • Mobile
  • Search
  • Social Media
  • Email Marketing

You’re invited to get ahead of the curve, and start utilizing all of the opportunities you have at your fingertips right now to make your next holiday shopping season your best ever!

Happy (early) Holidays!

RichRelevance’s Acquisition of Searchandise – The Right Values and Providing True Retail Reach

by in Marketing Trends, RichRelevance Team, Shopping Media, Site Monetization on December 12, 2011

David SelingerAs you may have seen, today we’ve announced some very exciting news regarding our acquisition of Searchandise Commerce. First of all, let me say that we’re thrilled about the combination of our companies. John Federman and his entire team at Searchanside have truly innovated within the Shopping Media industry, and the combination of our capabilities provides an incredible channel of value for both retailers and brands. By joining forces there is simply no company in the marketplace with a more powerful media offering within online retail. We couldn’t be more excited about the success that lies ahead of us. As importantly, the team members who’ve joined the RichRelevance family from Searchandise share so many of the {rr} values. Creating long-lasting value in the online retail world is just simply hard, so it’s paramount that our values are reflected across our core—by every one of our employees. The Searchandise product will be a key addition to our personalization platform. In these challenging economic times, Brand advertisers are being asked to do more with less, and Shopping Media provides them the most powerful tools to get more “bang for their buck.” Brands will now be able to have a true one-stop shop for their digital budgets within online retail, and retailers will also be able to add more content that accelerates the conversion cycle with their consumers. By combining search capabilities with our core personalization offerings, we’ve got a 1-2 combo which will be unbeatable! As you might guess, there’s a lot of innovation and integration to do, so we’ll have a lot more to share with our retail and brand partners, in the coming months. We’ve barely scratched the surface for what’s to come in 2012 and beyond—so stay posted. Innovation will be the name of the game for us in 2012. In the meantime, the Searchandise team, now officially part of Team RichRelevance, have made some great contributions to our Holiday Memories Blog – we invite you to partake in their stories and remember what’s most important at this time of the year, and frankly any time of the year: friends and family. We’re thrilled that Searchandise is now part of our family. ” target=”_blank”>our acquisition of Searchandise Commerce. First of all, let me say that we’re thrilled about the combination of our companies. John Federman and his entire team at Searchanside have truly innovated within the Shopping Media industry, and the combination of our capabilities provides an incredible channel of value for both retailers and brands. By joining forces there is simply no company in the marketplace with a more powerful media offering within online retail.  We couldn’t be more excited about the success that lies ahead of us. Continue Reading

Scaling the peaks of Black Friday, Bob Hope and how RichRelevance slays the holiday rush

by in Cloud Computing, Data Performance, IT Infrastructure, Personalization, RichRelevance Team on November 30, 2011

Jan 2011 after the 2010 holiday season….

Still in the glow of 100% uptime, response rates around 80ms, 5.5K requests per second served at peak.

We’re all sitting around in IT Ops excited, pumped and ecstatic for our performance. We’re beating our chests and basking in the glow of success. 5500 Requests per Second (RPS) peak—our measurement of capacity reached and slayed. Hey guys, I have the year-over-year page-view graphs. Look at that, over 147M page views in one day—wow.

RichRelevance holiday performance graph 1Then someone chimes in, “but, guys, we are bringing on more than five of the top 20 retailers this year, and we’ll double that traffic. In Europe we will easily double what we did in 2010. What if online shopping takes off even more, and we TRIPLE that?”

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