Bring the Best of B2C Personalization to B2B Buyers: 5 Ecommerce Best Practices

Forrester estimates that B2B eCommerce will reach $1.2 trillion and account for 13.1% of all B2B sales in the US by 2021.  For B2B companies, this means the right ecommerce strategy can drive their growth and give them the competitive advantage they need, but there are numerous variables in play to get it “right”.  Personalization as a component to this strategy is in itself a broad mandate that has multiple layers and approaches.

Experience Personalization (XP) News – Friday Roundup – Feb 23

Happy Friday, awesome XP Adventurers!

Here are 5 articles that caught our attention last week that we rounded up for you… enjoy!

Experience Personalization (XP) News – Friday Roundup

Happy Friday, intrepid XP Adventurers!

Here are 5 articles that caught our attention last week that we rounded up for you… enjoy!

How RichRelevance uses Spark

As the global leader in omnichannel personalization, we at RichRelevance take pride in providing the most relevant and innovative customer experience to end users. Every day we deliver over half a billion placement views to more than 50 million unique online shoppers worldwide. A shopper journey in our customers site is recorded as a sequence of Views, Clicks and Purchases which we call a Visit. All this user generated data is recorded in our front-end data centers and saved as Avro logs in HDFS on our backend Hadoop cluster. This valuable user data is used across teams to power our products and services.

B2B consumerization is today – Don’t get left behind.

In this “Age of the Customer”, as Forrester has labeled it – buyers are more empowered than ever before. B2B companies have the biggest challenge in adapting as transparent pricing and omni-channel has quickly become the norm, and the B2B buyer expectations are being set not just by the status quo but by direct competitors as well as best of breed companies raising the bar on customer interactions and experiences.

Powering Personalization for the Experience Economy

In the last 15 years, 52% of the Fortune 500 have disappeared. Amazon continues to rapidly disrupt retail, and one-third of the Retail 100 have churned out in the last decade.

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