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20 Oct 2016

Decoding Your Recommendations Performance

Product recommendations, also known as “recs,” are a cornerstone to an effective ecommerce merchandising strategy. When fully optimized, recs typically increase retailer revenues by up to 5%. That’s a substantial contribution when extrapolated across annual sales in the hundreds of millions or even billions of dollars. However, one thing I’ve noticed while navigating the world... View Article

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05 Aug 2016
not-equal-hotp

All Campaigns Are Not Created Equal

About 15 years ago, I was working for a little marketing agency creating banners and ads for websites. On average, a client had around 10-12 such banners. The rule of thumb was that if a banner was relevant to about 80% of the audience, we’d build it. A “20% off everything“ for everyone campaign would... View Article

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05 Aug 2016
not-equal-campaigns-blog-header

All Campaigns Are Not Created Equal

About 15 years ago, I was working for a little marketing agency creating banners and ads for websites. On average, a client had around 10-12 such banners. The rule of thumb was that if a banner was relevant to about 80% of the audience, we’d build it. A “20% off everything“ for everyone campaign would... View Article

Read More