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18 Mar 2011

Choose Your Own 2D Marketing Adventure: 7 Quick Tips for QR Codes

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Just like the popular children’s gamebook series from the 1980’s “Choose Your Own Adventure,” the world of QR marketing offers many paths to choose from, and is fraught with both landmines and opportunities.  As a follow up to my recent post on QR codes, I put forth seven quick tips for you to consider, as... View Article

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01 Mar 2011

Swapping ROI for LTV: Optimizing the Return of Your Best Customers

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Most of us who manage marketing campaigns in ecommerce get caught up in the daily grind of writing ad copy, tweaking creative, and managing ad spend.  If you’re running direct marketing campaigns (search, affiliates, display, comparison shopping, etc.), you’re likely to be highly focused on measuring ROAS, number of new customers, or AOV. While these... View Article

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24 Feb 2011

QR Codes: The Time is Now for Quick Response

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In the late 90's, a feisty startup called Digital Convergence Corporation rolled into market, delivering free barcode scanners to subscribers of Forbes, Wired and Parade. These scanners, called CueCats, were kitty-shaped (no, really - shaped like a cat - so, CueCat - get it?) devices that plugged into a computer. With a simple swipe, magazine readers had the “luxury” of accessing more advertising or editorial content ... online.... View Article

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14 Feb 2011

Ensemble Learning: Live on TV's Jeopardy and Behind the Scenes on Leading Retail Websites

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Starting today, IBM's Watson supercomputer will go up against a pair of human Jeopardy champions. Regardless of whether man or machine comes out on top, it will be a banner day for a machine learning technique called ensemble learning. Ensemble learning is based on the notion that tens or hundreds of independent algorithms, each aimed... View Article

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