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18 Jan 2011

Everyone Owns The Audience…Just Not In The Right Place

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With the proliferation of data and access to consumer information, marketers have gained increased insight into their core customers. The Social Analytics industry has grown by over a dozen companies in the last 12-18 months and we’re already seeing how access to richer data is empowering advertisers to do things they’ve never done before. For... View Article

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12 Jan 2011

CES: Not Just Hardware, But Access to New Consumers

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My last week at CES in Las Vegas confirmed that everyone and their mother is buying 3D TV's with apps, or tablets powered by Android.  But amidst the deluge of geeky gadgets and frenzied excitement over new technology, I couldn’t help but observe the unmatched proliferation of app platforms, and we’re not just talking about... View Article

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13 Dec 2010

Launching enRICH for Brands

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Today we launched enRICH for Brands, a new brand-advertising vehicle that enables dynamically personalized ad placements on major retail sites—real estate that is garnering the term “Shopping Media.” I’d like to take a moment to pause and strike this moment into our corporate history. The launch of this product represents a seminal moment for our... View Article

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10 Dec 2010

"Shopping Media" - a game changer

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I’ve had the great fortune throughout my career to have a front row seat to some pretty exciting events in the development of the Internet and digital media. This includes my time at the helm of DoubleClick, where our acquisition by Google led to the company’s evolution into what is now a booming display advertising... View Article

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