#1 Personalization Vendor Pioneering Personalization Omnichannel Retail #1 Personalization Vendor Pioneering Personalization Omnichannel Retail

Blog

25 Jan 2011

Searching for High Fidelity in the Digital World

by

High Fidelity [hi-fi] typically relates to amplifiers and their capacity in managing the sound output to accurately reproduce the characteristics of the input; but fidelity also equates to loyalty, and prompts the question of how a retailer or brand motivates the customer “inputs” that breed the retention, satisfaction and trust that are the desired “outputs.”... View Article

Read More

18 Jan 2011

Everyone Owns The Audience…Just Not In The Right Place

by

With the proliferation of data and access to consumer information, marketers have gained increased insight into their core customers. The Social Analytics industry has grown by over a dozen companies in the last 12-18 months and we’re already seeing how access to richer data is empowering advertisers to do things they’ve never done before. For... View Article

Read More

12 Jan 2011

CES: Not Just Hardware, But Access to New Consumers

by

My last week at CES in Las Vegas confirmed that everyone and their mother is buying 3D TV's with apps, or tablets powered by Android.  But amidst the deluge of geeky gadgets and frenzied excitement over new technology, I couldn’t help but observe the unmatched proliferation of app platforms, and we’re not just talking about... View Article

Read More

13 Dec 2010

Launching enRICH for Brands

by

Today we launched enRICH for Brands, a new brand-advertising vehicle that enables dynamically personalized ad placements on major retail sites—real estate that is garnering the term “Shopping Media.” I’d like to take a moment to pause and strike this moment into our corporate history. The launch of this product represents a seminal moment for our... View Article

Read More

Contact Us