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30 Aug 2012

One year on: my journey to RichRelevance

My one-year anniversary at RichRelevance is fast approaching and I’m starting to worry what my bobble-head might look like. This traditional first birthday present for RichRelevance employees will be an action-figure-sized, 3D resemblance of me, likely sculpted in some amusing pose that characterises how my colleagues see me. Absolutely no need to worry there then.... View Article

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15 Aug 2012

What happens with online shopping when it rains? Linking online shopping to weather and exploring drivers of noise in sales data

Countless factors affect online shopping, many of which aren’t well known, classified, or understood. Much like the climate system, online sales vary across different time periods–year, month, week, day, hour–with smaller levels of variability often dismissed as so much ‘noise’. Ipads might be trending one day, and blenders the next, but over a month long... View Article

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18 Jul 2012

The Power of Me

Back in 2006, when Time magazine named “You” as Person of the Year, there were mixed emotions across the board. Some thought the choice was a short-sighted gimmick which ignored other newsmakers that year while Peter Sagal from Wait, Wait…Don’t Tell Me! ventured that “if we truly controlled the media, we should have picked a... View Article

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13 Jul 2012

Gaining Access to Retail Metrics that Matter

The lack of quality metrics available continues to stymie the advertising industry’s ability to justify spend. While still important, a “click” and/or “view” just doesn’t get me that excited anymore. In order to keep the momentum behind the shift towards digital media, we need to empower our brand partners with better tools to justify this... View Article

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