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31 Jan 2011

The Inspiration Behind RecLab: Don't Bring the Data to the Code, Bring the Code to the Data

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Last fall I had the pleasure of visiting Barcelona, one of my favorite cities on earth. It normally wouldn’t take much beyond the great Catalan food and wine to entice me to visit, but in this case there was an even more compelling reason to visit—to participate in the ACM Recommender Systems conference and spend... View Article

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25 Jan 2011

Searching for High Fidelity in the Digital World

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High Fidelity [hi-fi] typically relates to amplifiers and their capacity in managing the sound output to accurately reproduce the characteristics of the input; but fidelity also equates to loyalty, and prompts the question of how a retailer or brand motivates the customer “inputs” that breed the retention, satisfaction and trust that are the desired “outputs.”... View Article

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18 Jan 2011

Everyone Owns The Audience…Just Not In The Right Place

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With the proliferation of data and access to consumer information, marketers have gained increased insight into their core customers. The Social Analytics industry has grown by over a dozen companies in the last 12-18 months and we’re already seeing how access to richer data is empowering advertisers to do things they’ve never done before. For... View Article

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12 Jan 2011

CES: Not Just Hardware, But Access to New Consumers

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My last week at CES in Las Vegas confirmed that everyone and their mother is buying 3D TV's with apps, or tablets powered by Android.  But amidst the deluge of geeky gadgets and frenzied excitement over new technology, I couldn’t help but observe the unmatched proliferation of app platforms, and we’re not just talking about... View Article

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