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11 Sep 2013
Darren Vengroff

Big Data: Principles and Examples Vol. 2

In this volume, we discuss Product Recommendations. Product Recommendations Product recommendations span far more than just films. We have all seen these recommendations hundreds of times while shopping online. You are looking at one product, and five or ten others are recommended, either as alternatives to consider, or perhaps accessories, based on what shoppers who... View Article

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10 Sep 2013
David Selinger

It's Not Too Late To Think Like Amazon This Holiday!

'Tis the season that many retailers look to tactics and strategies to programmatically maximize their e-commerce conversion, and customer value pre-peak. These new innovations are critical for success, but always include a bit of risk. Are there any "tried-and-true" approaches we can confidently implement pre-peak with 100% certainty? We're happy to advise you on how... View Article

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09 Sep 2013

My Summer at RichRelevance

Working for a San Francisco tech start-up is the dream summer internship for many undergraduate business students like myself. Little did I know that RichRelevance would exceed all of my expectations. I expected my job to entail lots of research, data entry, and other classic intern duties. But my manager Christine saw potential in me,... View Article

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04 Sep 2013
Darren Vengroff

Big Data: Principles and Examples Vol. 1

Big Data has become the subject of Big Hype, much as Social Media and Mobile were recently. Our goal today is to peel back the hype and discover some of the key principles behind Big Data so we can make the best possible decisions about when, where, and how to apply it. My background with... View Article

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