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01 Apr 2011

Reflections on the Need for Speed

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According to the Aberdeen Group, every eCommerce Manager in the land would gladly take a 7% increase in conversion, an 11% increase in page views and a 16% increase in Customer Satisfaction.* These are metrics that online retailers already spend much time and effort optimising. So imagine how frustrating it can be when a whole... View Article

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25 Mar 2011

Internet Retailing Expo Insights and Evolutions: Live from Birmingham, UK

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I attended the inaugural Internet Retailing Expo event this week with half my attention devoted to spotting new business opportunities and the other half as a delegate, listening to see what is moving and shaking in UK e-commerce. A very interesting twist for this event was its location and timing. As a venue, the Birmingham... View Article

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25 Mar 2011

Retailers and Brands: Frenemies? BFFs? Who cares! The Consumer Comes Out On Top!

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When it comes to collaboration between retailers and brands, uneasy tension has been the status quo.  For example, the fight for shelf space between retailer’s private-label brands and CPG branded products brings out such thoughts as “co-opetition.” But according to a recent article in Variety, an unprecedented level of deal-making with Hollywood studios has swept... View Article

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18 Mar 2011

Choose Your Own 2D Marketing Adventure: 7 Quick Tips for QR Codes

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Just like the popular children’s gamebook series from the 1980’s “Choose Your Own Adventure,” the world of QR marketing offers many paths to choose from, and is fraught with both landmines and opportunities.  As a follow up to my recent post on QR codes, I put forth seven quick tips for you to consider, as... View Article

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