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25 Mar 2011

Retailers and Brands: Frenemies? BFFs? Who cares! The Consumer Comes Out On Top!

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When it comes to collaboration between retailers and brands, uneasy tension has been the status quo.  For example, the fight for shelf space between retailer’s private-label brands and CPG branded products brings out such thoughts as “co-opetition.” But according to a recent article in Variety, an unprecedented level of deal-making with Hollywood studios has swept... View Article

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18 Mar 2011

Choose Your Own 2D Marketing Adventure: 7 Quick Tips for QR Codes

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Just like the popular children’s gamebook series from the 1980’s “Choose Your Own Adventure,” the world of QR marketing offers many paths to choose from, and is fraught with both landmines and opportunities.  As a follow up to my recent post on QR codes, I put forth seven quick tips for you to consider, as... View Article

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01 Mar 2011

Swapping ROI for LTV: Optimizing the Return of Your Best Customers

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Most of us who manage marketing campaigns in ecommerce get caught up in the daily grind of writing ad copy, tweaking creative, and managing ad spend.  If you’re running direct marketing campaigns (search, affiliates, display, comparison shopping, etc.), you’re likely to be highly focused on measuring ROAS, number of new customers, or AOV. While these... View Article

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24 Feb 2011

QR Codes: The Time is Now for Quick Response

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In the late 90's, a feisty startup called Digital Convergence Corporation rolled into market, delivering free barcode scanners to subscribers of Forbes, Wired and Parade. These scanners, called CueCats, were kitty-shaped (no, really - shaped like a cat - so, CueCat - get it?) devices that plugged into a computer. With a simple swipe, magazine readers had the “luxury” of accessing more advertising or editorial content ... online.... View Article

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