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10 May 2011

CPG Brand Marketers Can Cut Net Costs by Spending Smarter

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A recent article in the WSJ stated that commodity price increases are taking a toll on CPG margins and profit. Prices have gone up so fast that brands are left with the decision of either passing the costs on to the consumer ("No, Mr. Bernanke, we don't see inflationary pressure here either." Read: Sarcasm) or... View Article

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20 Apr 2011

Data Drives Relevance: CNET Intelligent Cross-Sell is Now Powered by RichRelevance

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Today we announced a partnership with CNET, the authority on technology and consumer-electronics products. Although most of you have probably used CNET.com for product reviews or tech news, you may not know that CNET also aggregates data on more than five million products: specs, key selling features, compatibilities, and so on. Moreover, a small group... View Article

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13 Apr 2011

Big Love in Retail Land: Why finding the right partner(s) for customer acquisition matters more than ever

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I spent time at Web 2.0 SF recently, listening to presentations by industry leaders discussing the future of ecommerce. Several of the presentations were rehashed speeches from years past, but updated with this year's buzzwords: "friending," "Groupon" and "alien hand syndrome" (okay, I made that last one up, but I'd love to see that topic... View Article

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06 Apr 2011

Privacy by Design

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Everyone that has kids—or ever was a kid—knows that the best way to avoid trouble is not to put yourself in a position where trouble is likely to find you in the first place. In the privacy realm, this means taking steps at the outset to minimize risk of exposure and mitigate the potential consequences... View Article

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04 Apr 2011

Matching Tech Leaders with Social Service Opportunities

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Last week, the Wall Street Journal reported on a newly launched program, Palindrome Advisors, that aims to match an elite group of leaders in technology and other industries (media, advertising, entertainment, government, education, sports, hospitality, and finance) with nonprofits that need their help—all based on aligning advisor skillsets to just the right social service organization.  What... View Article

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