The oldest and largest marketing data aggregator, Acxiom, recently opened up its database to let individuals see and edit the data that the company has collected about them. Data scientists and marketers have been viewing the data and, often, chuckling at its inaccuracy.
In this volume, we discuss Data Mining and The Birthday Paradox.
‘Tis the season that many retailers look to tactics and strategies to programmatically maximize their e-commerce conversion, and customer value pre-peak. These new innovations are critical for success, but always include a bit of risk. Are there any “tried-and-true” approaches we can confidently implement pre-peak with 100% certainty?
Working for a San Francisco tech start-up is the dream summer internship for many undergraduate business students like myself. Little did I know that RichRelevance would exceed all of my expectations.