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12 Aug 2013

WWD - Amazon, Google Face Off in Fashion Ad Chase

Competitor or partner? That's the question brands face in dealing with the behemoth of Amazon, whose vast operations compete with fashion brands and department stores in e-commerce. But these same brands and stores also are paying Amazon to advertise on its pages, which represent prime real estate in the ever-competitive e-commerce world. In other words,... View Article

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25 Jan 2013

"Measuring Shopping Media" at JUMP NY

Today’s top brands are leveraging the retail channel like never before to speak with consumers on a one-to-one basis as they do price comparisons and shop online.  But how do brands truly measure their advertising within online retail? When we consider that most publishers optimize around content consumption, and a retailer’s entire existence is around conversion,... View Article

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17 Dec 2012

RichRelevance reports milestone UK growth in 2012

Major customer wins, additional financing and industry accolades underscore the company’s leadership in the commerce industry Reading, UK – 17 December 2012 - RichRelevance, the leading provider of dynamic personalisation for the world’s largest retailers, finished 2012 with a strong roster of leading UK retailers and 100 per cent growth of its UK office. This... View Article

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07 Sep 2012

Business Times — "Retailers see web ads as new revenue source"

SF Business Times profiles how RichRelevance helps retailers monetize their sites through shopping media and are increasingly acting like traditional media publishers by selling display advertising on their websites, and estimates put their resulting revenue in the hundreds of millions of dollars a year. Now other online retailers are following suit in hopes... View Article

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