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29 Apr 2014

Retail Touchpoints - Retailers Seek Innovation In Personalization

It's no secret that today's shoppers want their favorite retailers to tailor promotions and communications to their individual purchasing habits. In fact, 86% of consumers – and 96% of retailers – said personalization has at least some impact on the purchasing decision, according to a study from Infosys. Read more

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29 Nov 2011

Six Ways to Leverage Your Ecommerce Partnerships

Google have defined the  'Zero Moment of Truth' - the point at which a consumer starts researching a purchase online. Jake Bailey of RichRelevance offers best practices for CPG marketers seeking to optimise a vital moment in the relationship between brands, retailers and consumers. The internet has changed the way consumers conduct pre-purchase research almost unimaginably in recent years.... View Article

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