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Shopper Marketing

30 Oct 2014

Internet Retailer - Why Alibaba’s IPO is going to make U.S. shopping malls more exciting

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The retail battle is heating up—with different players in different power positions than anyone ever expected. All of Wall Street – along with the rest of the world – closely followed Alibaba’s IPO. The company now powers 80% of all online commerce in the world's second largest economy – and no one is watching more... View Article

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23 Oct 2014

CNBC - Guess who doesn't really mind the Christmas creep

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Sick of retailers telling you to deck the halls before you go trick or treating? You're not alone. According to a new study by big data personalization firm RichRelevance, 71 percent of Americans said they're either "annoyed" or "very annoyed" when they see holiday items in stores before Halloween. But there's one group that's more... View Article

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26 Jun 2014

L2 - Interview with Diane Kegley of RichRelevance

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At L2’s Omnichannel Breakfast, RichRelevance CMO Diane Kegley spoke about a class of informed super-shoppers, who use mobile and online product research to compliment their in-store and e-commerce experience. RichRelevance creates customized omnichannel experiences for more than 175 global brands. Read more

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29 May 2014

Internet Retailer - Barneys designs a more personalized site search

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The upscale chain strives to make it easier for online shoppers to find products and see recommendations. Online customers of Barneys New York Inc. face challenges that might seem alien to shoppers who tend to buy from less luxurious retailers such as Amazon.com Inc. and Wal-Mart Stores Inc. Read more

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29 Apr 2014

Retail Touchpoints - Retailers Seek Innovation In Personalization

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It's no secret that today's shoppers want their favorite retailers to tailor promotions and communications to their individual purchasing habits. In fact, 86% of consumers – and 96% of retailers – said personalization has at least some impact on the purchasing decision, according to a study from Infosys. Read more

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