Category Archives: Shopper Marketing
“Measuring Shopping Media” at JUMP NY
Today’s top brands are leveraging the retail channel like never before to speak with consumers on a one-to-one basis as they do price comparisons and shop online. But how do brands truly measure their advertising within online retail? When we consider that most publishers optimize around content consumption, and a retailer’s entire existence is around conversion, … Continue Reading
Business Times — “Retailers see web ads as new revenue source”
SF Business Times profiles how RichRelevance helps retailers monetize their sites through shopping media Amazon.com and Walmart.com are increasingly acting like traditional media publishers by selling display advertising on their websites, and estimates put their resulting revenue in the hundreds of millions of dollars a year. Now other online retailers are following suit in hopes … Continue Reading
Gaining Access to Retail Metrics that Matter
The lack of quality metrics available continues to stymie the advertising industry’s ability to justify spend. While still important, a “click” and/or “view” just doesn’t get me that excited anymore. In order to keep the momentum behind the shift towards digital media, we need to empower our brand partners with better tools to justify this … Continue Reading
Q&A with Envirosell CEO Paco Underhill and RichRelevance CEO Dave Selinger on the Future of Shopping
Paco Underhill, retail expert and author, reveals the influences behind purchasing decisions and RichRelevance CEO David Selinger explains how his technology for retailers is staying relevant with the emergence of mobile, local and social. Q: You’re the author of the global bestselling book ‘Why We Buy’. How did you become an expert in the psychology … Continue Reading
RichRelevance to Host “Future of Shopping” Event in New York City
Program headlined by best-selling author and retail expert Paco Underhill in conversation with Amazon.com veteran and RichRelevance CEO David Selinger San Francisco, CA – June 11, 2012 –– RichRelevance®, the leading provider of dynamic personalization for the world’s largest retailers and brands, today announced ’The Future of Shopping’ in New York City on June 14. … Continue Reading