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Shopper Marketing

26 Jun 2014

L2 - Interview with Diane Kegley of RichRelevance

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At L2’s Omnichannel Breakfast, RichRelevance CMO Diane Kegley spoke about a class of informed super-shoppers, who use mobile and online product research to compliment their in-store and e-commerce experience. RichRelevance creates customized omnichannel experiences for more than 175 global brands. Read more

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29 May 2014

Internet Retailer - Barneys designs a more personalized site search

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The upscale chain strives to make it easier for online shoppers to find products and see recommendations. Online customers of Barneys New York Inc. face challenges that might seem alien to shoppers who tend to buy from less luxurious retailers such as Amazon.com Inc. and Wal-Mart Stores Inc. Read more

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29 Apr 2014

Retail Touchpoints - Retailers Seek Innovation In Personalization

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It's no secret that today's shoppers want their favorite retailers to tailor promotions and communications to their individual purchasing habits. In fact, 86% of consumers – and 96% of retailers – said personalization has at least some impact on the purchasing decision, according to a study from Infosys. Read more

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20 Dec 2013

Dallas Business Journal - Dallas shoppers average more than $200 online on Thanksgiving

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More than a quarter of online sales in Dallas on Thanksgiving Day were made via mobile devices with the average online ticket surpassing $200, according to new information released by RichRelevance. The San Francisco-based company used data that viewed shopping behavior from 100 websites on Thanksgiving Day. In Dallas, mobile sales accounted for 25.7 percent... View Article

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11 Dec 2013

Fierce Retail - Walmart Gets Mobile Sales Boost Thanksgiving, Cyber Monday

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Most major retailers reported increased sales this holiday from Thanksgiving through Cyber Monday, thanks in part to m-commerce. Notably, mobile spending reached $314 million on Black Friday, out of the total $1.512 billion spent online that day, comScore found. Plus, mobile sales accounted for $350 million of Cyber Monday’s $2.085 billion in online sales. M-commerce... View Article

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