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Shopper Marketing

20 Dec 2013

Dallas Business Journal - Dallas shoppers average more than $200 online on Thanksgiving

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More than a quarter of online sales in Dallas on Thanksgiving Day were made via mobile devices with the average online ticket surpassing $200, according to new information released by RichRelevance. The San Francisco-based company used data that viewed shopping behavior from 100 websites on Thanksgiving Day. In Dallas, mobile sales accounted for 25.7 percent... View Article

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11 Dec 2013

Fierce Retail - Walmart Gets Mobile Sales Boost Thanksgiving, Cyber Monday

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Most major retailers reported increased sales this holiday from Thanksgiving through Cyber Monday, thanks in part to m-commerce. Notably, mobile spending reached $314 million on Black Friday, out of the total $1.512 billion spent online that day, comScore found. Plus, mobile sales accounted for $350 million of Cyber Monday’s $2.085 billion in online sales. M-commerce... View Article

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10 Oct 2013

WWD - Smartphones Can Boost In-Store Experience

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The average U.S. shopper may well be checking her cell phone while shopping for apparel in-store. But she’s not necessarily showrooming for a better deal online. Today's savvy retailers are enhancing the in-store shopping experience with mobile functions that can direct shoppers to specific items in a big store, send valuable instant coupons and more.... View Article

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25 Jan 2013

"Measuring Shopping Media" at JUMP NY

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Today’s top brands are leveraging the retail channel like never before to speak with consumers on a one-to-one basis as they do price comparisons and shop online.  But how do brands truly measure their advertising within online retail? When we consider that most publishers optimize around content consumption, and a retailer’s entire existence is around conversion,... View Article

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07 Sep 2012

Business Times — "Retailers see web ads as new revenue source"

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SF Business Times profiles how RichRelevance helps retailers monetize their sites through shopping media Amazon.com and Walmart.com are increasingly acting like traditional media publishers by selling display advertising on their websites, and estimates put their resulting revenue in the hundreds of millions of dollars a year. Now other online retailers are following suit in hopes... View Article

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