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20 Oct 2016

Decoding Your Recommendations Performance

Product recommendations, also known as “recs,” are a cornerstone to an effective ecommerce merchandising strategy. When fully optimized, recs typically increase retailer revenues by up to 5%. That’s a substantial contribution when extrapolated across annual sales in the hundreds of millions or even billions of dollars. However, one thing I’ve noticed while navigating the world... View Article

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18 Feb 2015
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First Look at the New Relevance Cloud™

Today, we’re happy to announce that the Relevance Cloud is out of beta and available to all with the 15.02 release. This release introduces Build (API-based personalization building blocks) and delivers enhancements to our Recommend and Discover products, helping you to personalize every step of your customers’ purchase journey and setting you up for an... View Article

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15 Sep 2014

Introducing the new RichRelevance Dashboard

Personalization is what empowers retailers to create a 1-1 relationship with customers online. By tracking engagement and other KPIs, you can quickly take stock of how are you doing with those relationships. The new RichRelevance dashboard is the perfect tool for putting richer reports with more data at your fingertips, so that you’re always in... View Article

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25 Feb 2014
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The Tipping Point for Outliers in A/B Testing

Malcolm Gladwell recently popularized the term ‘outlier’ when referring to successful individuals. In data terms, however, outliers are data points that are far removed from other data points, or flukes. Though they will make up a small portion of your total data population, ignoring their presence can jeopardize the validity of your findings. So, what... View Article

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