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Reporting & Analytics

25 Feb 2014

The Tipping Point for Outliers in A/B Testing

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Malcolm Gladwell recently popularized the term ‘outlier’ when referring to successful individuals. In data terms, however, outliers are data points that are far removed from other data points, or flukes. Though they will make up a small portion of your total data population, ignoring their presence can jeopardize the validity of your findings. So, what... View Article

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27 Nov 2013

Financial Times — Retailers pin festive hopes on Pinterest

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Retailers are pinning some of their Christmas hopes on Pinterest, the digital media site. If Facebook is about friends and Twitter is about interests, then Pinterest is about things – and that is a welcome discovery for stores looking for ways to fuse social media and ecommerce. A loosely organised digital pinboard, Pinterest lets users... View Article

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19 Nov 2013

AllFacebook - How Does Facebook Fare In Terms Of Social Shopping?

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Facebook still dominates when it comes to social shopping sessions and driving traffic, but Pinterestcontinues to make up ground, while Twitter lags far behind, according to research scheduled to be released next week by personalized shopping data outfit RichRelevance. RichRelevance analyzed more than 700 million online shopping sessions between Jan. 1 and Sept. 30 and found that: Click here to... View Article

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19 Nov 2013

Social News Daily - Facebook Drives 3x More Social Shopping Sessions Than Polyvore, Study Finds

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Facebook referral traffic grew 58.81 percent this year, and according to a new infographic, it drives 3x more social shopping sessions than the next closest social network. RichRelevance, a company helping retailers with personalized shopping experiences, analyzed over 689 million online shopping sessions from January 1 to September 30. Here were the findings: Click here... View Article

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19 Nov 2013

Digiday - 15 Eye-Popping Stats About Social Shopping

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It’s not even Thanksgiving yet, but that’s no matter. The holiday shopping season starts earlier and earlier every year: Walmart is starting Black Friday on Thursday this fall – smack dab in the middle of turkey dinner. In preparation for all of the holiday shopping buzz, we’ve collected 15 interesting facts and statistics about how... View Article

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