Product recommendations, also known as “recs,” are a cornerstone to an effective ecommerce merchandising strategy. When fully optimized, recs typically increase retailer revenues by up to 5%.
Today, we’re happy to announce that the Relevance Cloud is out of beta and available to all with the 15.02 release. This release introduces Build (API-based personalization building blocks) and delivers enhancements to our Recommend and Discover products, helping you to personalize every step of your customers’ purchase journey and setting you up for an exciting 2015!
Personalization is what empowers retailers to create a 1-1 relationship with customers online. By tracking engagement and other KPIs, you can quickly take stock of how are you doing with those relationships.