San Francisco, Calif., May 15, 2012 – Wine.com, the nation’s leading online wine retailer, announced today new personalization and recommendation features which offer customers a shopping experience that is unlike anything found at a traditional brick-and-mortar store. The new features, developed by RichRelevance, the leading provider of dynamic personalization for the world’s largest retailers and brands, are the latest in a series of product enhancements to help Wine.com customers make informed purchasing decisions quickly and conveniently.

Wine.com is among the first e-commerce sites, and the first in the wine industry, to offer customized pages featuring personalized product recommendations for individual customers. Customers who log into the site will now receive unique recommendations based on their recent purchases, product searches and purchases made by customers deemed similar to them. Shoppers will also have the capability to personalize their own profile page, complete with a picture, recent site activity such as product reviews and searches, as well as wine club and Steward-Ship membership information.  Also new to the site is the one click checkout feature to ensure a seamless and speedy shopping experience.

“Wine.com is not just focused on providing a broad selection and a fast, convenient way to buy wines; we are dedicated to helping people make informed purchasing decisions and creating the most tailored shopping experience in the wine industry,” said Cam Fortin, Wine.com Director of Business Development. “By analyzing the data pulled from each purchase and then personalizing the product recommendations, we can enable customers to discover great new wines that fit with their tastes and lifestyle.”

“Wine.com has an impressive understanding of its consumers and has embraced this unique opportunity to leverage technology and data to deliver an experience that surpasses the corner wine shop,” said Diane Kegley, CMO of RichRelevance.  “Wine.com’s innovations and vision for a next level shopping experience is setting the bar for online retailers who want to build and maintain lasting customer relationships.”

Another recent site addition made to enhance the customer shopping experience is the Wine.com Tasting Room, an educational resource to help customers learn about and explore new wines. The Tasting Room offers consumers wine recommendations and informative guides across a new theme each month, with exclusive content for three groups: Novice, Enthusiast and Collector. Wine.com’s sister site, WineShopper.com, also allows customers to learn about a featured bottle of wine five days a week, each offered at a significantly discounted price.

About Wine.com
Wine.com is the nation’s #1 online wine retailer, offering thousands of wines, wine gifts, gift baskets, corporate gifts and monthly wine clubs. Wine.com’s mission is to be the ultimate resource for wine enthusiasts, whether shopping for themselves or a gift. Wine.com offers a combination of selection, value, service and detailed product information that is impossible to find in a brick and mortar store. Wine.com is the world’s most visited wine website and also runs the wine flash sales site, WineShopper. Wine.com is majority owned by Baker Capital.  For more information: visit www.wine.com, the Wine Notes Blog, Facebook page, Twitter, or download the iPad app. For WineShopper, visit www.wineshopper.com or on Facebook and Twitter.

About Baker Capital
Baker Capital, founded in 1995, is New York based private equity firm with $1.5 billion under management.  Baker Capital invests globally in digital communications, media and technology companies at all stages of development.  The partners of Baker Capital have extensive private equity and operational experience allowing the firm to provide its portfolio companies with not only capital, but also global strategic thinking and relationships.

About RichRelevance
Over 350 million times per day, RichRelevance is powering the personalized shopping experiences for consumers shopping the world’s largest and most innovative retail brands like Marks & Spencer, John Lewis, Walmart, Sears and Target. Founded and led by the e-commerce expert who helped pioneer personalization at Amazon.com, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than $5 Billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows manufacturers to engage consumers where it matters most—in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in London, New York, Seattle and Boston. For more information, please visit www.richrelevance.com.

Contact:
Virginia Zimpel or Lauren Lloyd for Wine.com
wine(at)launchsquad(dot)com
415-625-8555

Mickey Nelson for RichRelevance

rr(at)bradypr(dot)com

651-214-4472

San Francisco, CA – May 7, 2012 –– RichRelevance®, the leading provider of dynamic personalization for the world’s largest retailers and brands, today announced that it has received $20 million in venture capital financing from Crosslink Capital, Greylock Partners, Draper Fisher Jurvetson and Tugboat Ventures. New investor, Crosslink Capital, led the round and Partner, David Silverman, will join RichRelevance’s Board of Directors.  The round will be used to accelerate growth with expansion into new markets, introduction of new product innovations and research and development.

The funding comes as RichRelevance continues to aggressively redefine personalization for retail across its global base of leading retail and brand customers.  In aggregate, RichRelevance’s clients represent more than 30% of online retail and today the company serves six of the top 10 US retailers in ecommerce, as well as seven of the top 50 leading UK/EU online retailers. In the last year, RichRelevance took over operation and development of CNET’s Intelligence Cross-Sell and acquired Searchandise Commerce to enable new strategies for reaching consumers with relevant brand advertising.

“Consumers’ embrace of online, mobile and social technologies is driving a sea change in commerce,” said David Selinger, founder and CEO of RichRelevance. “Innovation is the only path forward for retailers and brands, and we are seeing tremendous momentum as companies turn to data-driven personalization to engage shoppers, attract new customers and remain competitive in a retail landscape where consumer behavior is changing daily.”

“RichRelevance has cemented a leadership position in personalization shopping by transforming businesses for its global retail clients with increased business value, revenue and profits,” said David Silverman, Partner at Crosslink Capital. “RIchRelevance’s executive team consists of tech visionaries with proven track records of success. The team has both the passion and experience needed to continue to propel the company to disrupt the advertising and retail industries.”

Developed by the architects of Amazon.com’s recommendation technology, RichRelevance allows retailers to deliver dynamic, engaging experiences that put the customers at the center of retail strategy.  The company consistently innovates new personalization solutions that allow retailers to monetize every pixel of their sites through product recommendations, targeted promotions and advertising. Most recently, RichRelevance introduced a new product to its personalization suite, RichPromo, in April 2012 to enable dynamic content targeting for commerce.

In addition, RichRelevance offers a groundbreaking Shopping Media suite for brand advertisers. Launched in December 2010, RichRelevance’s advertising offerings are used by world-class brands like Colgate, 3M, P&G, AT&T, Verizon, Toyota and Cisco to engage shoppers on the world’s largest retail sites with custom content while they are researching and purchasing products.

RichRelevance’s Shopping Media campaigns yield significantly higher engagement rates — double that of traditional rich media ads  — and deliver a 60-100% sales lift for the advertised brand’s products.  Based on these results, RichRelevance was honored with an ad:tech Start-Up Showcase Innovation Award in April 2011, and Advertising Age magazine recently credited RichRelevance as an ‘online shopper-marketing juggernaut’.

“Data is the currency in today’s omni-channel retail environment,” said David Strohm, partner at Greylock Partners. “Companies like Apple, Google and Facebook have set the stage for what it means to use data to attract and maintain loyal customers.  RichRelevance is among this select group of platform companies who can harness data on consumer behavior and insights, specifically shopping and intent data, to change the way that retailers and brand advertisers operate.”

“The two things that matter most are the entrepreneur and the team’s ability to execute against a   compelling vision,” said Dave Whorton, founder of Tugboat Ventures. “As RichRelevance has grown, David’s single-minded focus on partnering with retailers to deliver better consumer shopping experiences has created significant economic value in the retail industry and now in the advertising industry.  Leveraging massive data, scalable infrastructure and one of the best product and engineering teams in the market, RichRelevance continuously improves its value to consumers, retailers and brand advertisers. We’re excited about RichRelevance’s future as it takes its platform to the next level with new experiences, even stronger economics and deeper insights on behalf of consumers, and its retail and advertising partners.”

“As one of the initial investors in RichRelevance, DFJ recognized early on that the company would become the market leader in the retail personalization market, and they have surpassed our expectations by successfully servicing some of the biggest names in online commerce,” said Andreas Stavropoulos, Managing Director of Draper Fisher Jurvetson. “We are pleased to welcome Crosslink Capital, a top-tier venture investor, as a partner committed to RichRelevance’s continued rapid growth.”

About RichRelevance
Over 350 million times per day, RichRelevance is powering the personalized shopping experiences for consumers shopping the world’s largest and most innovative retail brands like Walmart, Sears, Target, Marks & Spencer and John Lewis. Founded and led by the e-commerce expert who helped pioneer personalization at Amazon.com, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than $5 Billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows manufacturers to engage consumers where it matters most—in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in New York, Seattle, Boston and London. For more information, please visit www.richrelevance.com.

Reading, UK — 18 April 2012 — RichRelevance®, leading provider of dynamic personalisation for the world’s largest retailers and brands, today unveiled new research from its Shopping Insights™ organisation on mobile shopping in the UK. The report, The 2012 Q1 Shopping Insights™ Mobile Study identified trends in mobile shopping behaviour across mobile devices and desktop and compared the behaviour of British shoppers with their American counterparts. As mobile shopping continues to rise, this data provides retailers with valuable insight that can be used to personalise the customer experience whenever and wherever they shop.

“Today’s consumers visit retail websites from multiple platforms throughout the day. Whether they are shopping from their desk at work, browsing on their mobile phone while in the queue at lunch or making a purchase at home in the evening from their iPad, they expect a consistent experience that is optimised for any device they choose,” said Darren Hitchcock, vice president of UK and European territories, RichRelevance. “This data demonstrates that retailers have an opportunity not only to provide that seamless experience to customers, but think about how customers are shopping at different times of the day and week and to personalise their merchandising strategy around that behaviour.”

The 2012 Q1 Shopping Insights Mobile Study is based on more than 1.1 billion shopping sessions on UK and US retail websites between 1 January and 25 March 2012. These retailers include mass merchants, as well as small and specialty retailers. Key findings include:

Mobile spend on the rise

• In March, shopping on mobile represented a 9.1% revenue share of all e-commerce sales, up nearly a percentage point (from 8.2%) since the Christmas shopping period.
• Mobile shopping continues to outpace desktop purchasing. In March, the average purchase on mobile was £109.68 compared to £100.05 on desktop computers.
• The majority of mobile revenue comes from iPads which account for 82% of all mobile spend.
• However, March average order values (AOV) were highest on iPhones, jumping up significantly from the prior month. March iPhone purchases averaged £135.63 compared to £119 on other mobile devices, £111.41 on the iPad and £107.70 on desktop.
• The most expensive purchases were made on the iPhone, at an average of £84.77 per item compared to £74.38 on other mobile devices, £69.63 on iPad and £38.46 on desktop.

Desktop users more likely to convert, buy more items

• Although they had the lowest AOV, consumers who shopped on desktop computers were most likely to convert. Conversion rates on desktop were 3.6% in March compared to 2.9% on iPad, 1.2% on iPhone and 1% on other mobile devices.
• The average purchase on desktop contained 2.8 items on average, more than any other platform. iPad purchases were a close second, with 2.5 items per order. All other mobile devices, including iPad, contained an average of 1.6 items per order.

iPad users log longer shopping sessions, shop on evenings and weekends

• Shoppers on the iPad viewed the most pages, logging an average of 9.89 page views per session in March compared to 8.86 pages on desktop, 5.16 pages on other mobile devices and 4.34 pages on iPhones.
• iPad share of shopping sessions (viewing, not necessarily buying) increases on the weekends, reaching 10% on weekends vs. 8.2% during the week. However, the peak days for shopping on iPad are Wednesday and Sunday, during which 11% of shopping sessions happened on the device.
• iPad share of sessions climbs in the evening hours, from around 5pm until 9pm with peaks at 4pm, 8pm and 10pm.

Comparing UK and US habits

• Brits were nearly twice as likely to spend on mobile as Americans, where mobile accounted for only 4.6% of revenue.

• American shoppers made their largest purchases on their iPads: the average order value was $158 for iPad vs. $105 for other mobile devices vs. $104 for iPhone and other iOS devices in March 2012.
• Whilst the percentage of shopping sessions on iPads also rose in the US on weekends, iPad share of shopping sessions reached only 7% on weekends compared to 5% during the week.

About RichRelevance
Over 350 million times per day, RichRelevance is powering the personalised shopping experiences for consumers shopping the world’s largest and most innovative retail brands like Marks & Spencer, John Lewis, Walmart, Sears and Target. Founded and led by the e-commerce expert who helped pioneer personalisation at Amazon.com, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than $5 Billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows manufacturers to engage consumers where it matters most—in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in London, New York, Seattle and Boston. For more information, please visit www.richrelevance.co.uk.

San Francisco, CA – April 11, 2012 –– RichRelevance, the leading provider of dynamic personalization for the world’s largest retailers and brands, today unveiled new research on mobile shopping, including detailed comparisons between iPad shoppers and other mobile users. The report, The 2012 Q1 Shopping Insights™ Mobile Study, finds a steady rise in mobile share of revenue from 1.9 % in April 2011 to 4.6% in March 2012, with the iPad driving nearly all shopping, browsing and purchasing in this emerging channel. The study also digs into mobile shopping by device to provide a new view of the iPad shopper including: when they shop, how much they spend, and what they buy.

“Twenty years later, Apple’s ground-breaking ‘Think Different’ ad campaign can be recast as ‘Shop Different’ for the iPad,” said RichRelevance CEO David Selinger. “To succeed in this quickly evolving landscape, retailers need to understand how shopping behavior changes as consumers hop between devices and be prepared to tailor the shopping experience in every channel, ensuring continuity and seamlessness regardless of choice of access.”

iPad Dominates Mobile Shopping
According to the 2012 Q1 Mobile Study iPad users spent significantly more time and money on retail sites than other mobile users. Data from March 2012 shows that:

• iPad users constitute the bulk of all mobile shoppers—accounting for about two-thirds (68%) of shoppers.
• The iPad accounts for 90% of all mobile revenue (and 4% of total retail revenue).
• Conversion rates were also strongest with the iPad (1.5% for iPad vs. 0.57% for other mobile devices).
• Average pages per session were highest for the iPad compared with all other mobile devices, at nearly 6 pages per session (5.7 for iPads vs. 3.6 for iPhone vs. 4.1 for other mobile devices).

iPad Users Spend More, Buy More Expensive Items (even more than desktop users)
iPad users spend dramatically more – on fewer items – than other mobile shoppers. When compared to online shoppers, iPad users spend approximately the same amount on an average order, but buy much more expensive products.

• The iPad had the highest average order value (AOV) of any mobile device: $158 for iPad vs. $105 for other mobile devices vs. $104 for iPhone and other iOS devices in March 2012.
• Interestingly, AOV for iPad shopping is creeping ahead of the AOV from desktop computers. ($158 for iPad vs. $153 from desktops).
• While they spend more per average order, iPad shoppers had on average fewer number of items per order of any mobile device (2.98 for iPad vs. 4.22 for other iOS devices vs. 4.41 for all other mobile devices in March 2012)
• Overall, iPad shoppers averaged $52.66 per item vs. $21.86 per item for desktop users and $23.80 for other mobile users.

iPad Rules The Weekend

• iPad share of shopping sessions (viewing, not necessarily buying) increases on the weekends, reaching 7% on weekends vs. 5% during the week.
• iPad share of sessions climbs in the evening hours, from around 5 pm until 9 pm, reaching 9.45% at 9 p.m., rising from a low point (.4%) at 3 a.m.
• In comparison, traffic from all other mobile devices is stable on weekdays and weekends, accounting for about 1.3% of all sessions
• On average, about 6% of all orders originate on mobile devices (iPad included) on weekends vs. 4% on weekdays.

The 2012 Q1 Mobile Study is based on more than 4.4 billion shopping sessions on US retail websites between April 1, 2011 and March 25, 2012.These retailers include mass merchants, as well as small and specialty retailers, including 10 of the 25 largest retailers on the web.

View the Mobile Shopping Infographic

• Download PDF infographic

AboutRichRelevance
Over 350 million times per day, RichRelevance is powering the personalized shopping experiences for consumers shopping the world’s largest and most innovative retail brands like Walmart, Sears, Target, Marks & Spencer and John Lewis. Founded and led by the e-commerce expert who helped pioneer personalization at Amazon.com, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than $5 Billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows manufacturers to engage consumers where it matters most—in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in New York, Seattle, Boston and London. For more information, please visit www.richrelevance.com.

San Francisco, CA – April 4, 2012 –– RichRelevance®, the leading provider of dynamic personalization for the world’s largest retailers and brands, today launched RichPromo to provide state-of-the-art dynamic content targeting for retailers. The newest addition to the company’s integrated personalization suite, RichPromo, combines real-time consumer behavior analysis with a retailer’s existing customer segments to deliver the most relevant, appealing campaign content to online shoppers. Now, retailers can optimize their valuable web real- estate for overall engagement, revenue and conversions, while delivering a highly personalized and engaging shopping experience that respects consumers’ real-time behavior and past history with the brand.

“We have architected our personalization platform to enable retailers to efficiently maximize every pixel in concert with delivering a high touch customer experience in the online environment,” said David Selinger, CEO of RichRelevance. “With a single integration, retailers can now harness the power of our proven personalization suite and this campaign management targeting tool to dynamically reach consumers in a way that respects their brand and their shoppers’ experience.”

“There is a tremendous tension right now between consumers’ expectations of a consistent, personalized multichannel experience and the technical reality of large retailers who are managing literally hundreds of marketing and co-marketing campaigns, thousands of segments, and millions of site visitors,” said Darren Vengroff, Chief Scientist at RichRelevance. “RichPromo cuts through the complexity to allow retailers to effectively match every shopper to the right segment and serve the most relevant campaign content – with total control, in milliseconds, and to tremendous effect.”

Office Depot ranks #5 on Internet Retailer’s list of the largest online merchants, with annual online sales exceeding $4 billion a year. Said Rachel Davis, Senior Manager of Digital Marketing Promotions: “We’re excited about implementing the RichPromo functionality on our website, and we look forward to seeing positive results in terms of revenue and conversion.”

RichPromo: Features & Benefits
Powered by the enRich Personalization Engine, which serves 350 million tailored experiences each day for the world’s largest retailers, RichPromo combines the industry’s most advanced personalization technology with a user-friendly campaign management platform to dynamically deliver promotional content based on existing segments, previous shopping patterns, and real-time customer interest – at a scale of millions of site visitors. Targeted campaigns can now be created, optimized and modified without site releases or IT involvement, giving marketers and merchandisers unprecedented control over on-site promotions, as well as significant strategic insight into how to improve multichannel marketing efforts. Key capabilities include:

• Dynamic Content Targeting: RichPromo offers retailers the ability to run marketing and category specific campaigns that ensure the most relevant promotions are being shown to each shopper. By targeting promotions to shoppers according to their behavior and context within the site, RichPromo dramatically improves engagement and conversion. A highly flexible solution, RichPromo can be customized to target user segments predefined by the retailer, or by leveraging segments within the RichRelevance dashboard.

• Creative Optimization: Not only can a user target campaigns to the right customer in real-time, but the campaign can also be set to dynamically optimize for the best performing creative.

• Sophisticated Workflow and Interface: RichPromo allows retailers to automate online promotion workflow, enabling marketers to target the right audience, merchandisers to coordinate products, creative teams to upload assets and business leads to oversee the whole process all through one interface.

• Campaigns Defined by Marketing Channel: RichPromo allows retailers the ability to quickly and easily develop a campaign-specific landing page that is tailored to match the creative imagery and messaging of the campaign, complete with products that are eligible for the promotion.

• Insights and Analytics: RichPromo offers detailed reports for the entire site or individual campaigns, including placement views, click-through-rate, revenue, average order value and more. Data can be easily exported for easy reporting.
RichPromo features real-time behavioral analysis and self-tuning optimization based on the best performing algorithms, a technology known as ensemble learning. RichPromo provides control over marketing campaigns in a way that is scalable for any volume of traffic and able to support peak loads (Black Friday, Cyber Monday, etc.).

Additional Resources
• More information on RichPromo is available here
• More information on RichRelevance is available here.
• Connect with RichRelevance on Facebook and Twitter for updates and news

AboutRichRelevance
Over 350 million times per day, RichRelevance is powering the personalized shopping experiences for consumers shopping the world’s largest and most innovative retail brands like Walmart, Sears, Target, Marks & Spencer and John Lewis. Founded and led by the e-commerce expert who helped pioneer personalization at Amazon.com, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than $5 Billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows manufacturers to engage consumers where it matters most—in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in New York, Seattle, Boston and London. For more information, please visit www.richrelevance.com.

San Francisco, CA – Mar. 30, 2012 –– RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers and brands, today announced it will open its new global headquarters in San Francisco’s SOMA neighborhood in July 2012. The new 28,000-square foot headquarters, located at 633 Folsom Street, combines central proximity along with a state-of-the-art work environment in the center of San Francisco’s vibrant technology community.
“Our company touches one-third of all e-commerce traffic happening today, and we are continuing to expand our footprint across retail and more recently the digital branding channel,” said David Selinger, Founder and CEO of RichRelevance. “As we grow, driven by our clients’ success and our employees’ passion for solving the most interesting challenges in technology today, we are excited to take on a great new space in SOMA that offers the best work environment, as well as room for continued growth.”

The San Francisco headquarters will serve as the primary location for RichRelevance’s two business units: RichRelevance Advertising and RichRelevance Retail and their accompanying technology, development, sales, marketing, product and operations teams. The company selected Gary Koshaba and Jessica Wyant of RMW as the space’s architects to create an open environment that fosters cross-functional collaboration and teamwork.

The new headquarters significantly expands RichRelevance’s existing office space as the company continues to rapidly grow its US and European operations. In the last year the company signed a strategic partnership with CNET to take over its Intelligent Cross SellTM recommendations offering and most recently acquired Searchandise as part of its strategic expansion of Shopping Media. A two-time winner of San Francisco Business Times’ “Best Places to Work” award, the company also maintains offices in Seattle, New York City, Boston and London to best serve its client base which includes world-class retailers like Walmart, Sears, Target, and Marks & Spencer, John Lewis, and innovative brands like Toyota, Colgate, P&G, SC Johnson, and Verizon.

AboutRichRelevance
Over 350 million times per day, RichRelevance is powering the personalized shopping experiences for consumers shopping the world’s largest and most innovative retail brands like Walmart, Sears, Target, Marks & Spencer and John Lewis. Founded and led by the e-commerce expert who helped pioneer personalization at Amazon.com, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than $5 Billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows manufacturers to engage consumers where it matters most—in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in New York, Seattle, Boston and London. For more information, please visit www.richrelevance.com.

READING, UK –March 14, 2012 – RichRelevance®, the leading provider of dynamic personalisation for the world’s largest retailers and brands, has won the 2012 award for Innovative Technology at the prestigious Marketing Innovation Awards, held at MI EXPO in London and hosted by leading digital training network, The Knowledge Engineers. The Awards, now in their second year, recognise the most innovative brands, agencies and technologies which are set to shape the industry for the coming year.

The Innovation Council judged the Awards and was comprised of high profile and respected industry experts from companies such as YouTube, the Internet Advertising Bureau, Viadeo and Interactive Services. Winners were judged on the following criteria: concept of innovation, imagination and uniqueness, commercial feasibility, market perception and achieved results.

“RichRelevance deservedly won the Innovative Technology category; their fantastic personalisation engine means online shoppers not only have a better experience but tend to spend more online as a result”, said Niall Mckinney, Founder & CEO, The Knowledge Engineers.

Founded and led by David Selinger, the e-commerce expert who helped pioneer personalisation at Amazon.com, RichRelevance delivers in excess of 350 million recommendations to online shoppers each day.

RichRelevance’s Shopping Media, a revolutionary new approach to personalised advertising, now complements its existing e-commerce personalisation strategies, allowing brands to message to shoppers when it matters most on premium retail sites.

Shopping Media is centred on the idea that leading retail sites attract millions of consumers each month, which presents a huge opportunity for brand advertisers who want to engage consumers at the moment of greatest purchase intent. Adverts are then delivered to customers via the enRICH Personalisation Engine, a state-of-the-art platform for the next generation of e-commerce.

enRICH simultaneously deploys segmentation, product similarity, ensemble learning, and collaborative filtering to deliver a superior personalised user experience on a retailer’s website. It enables retailers to integrate data from offline transactions with existing data on individual and group behaviour in order to deliver more relevant recommendation types. As a result, the context and message of the adverts are directly relevant to the shopper’s goals and behaviour, enhancing the purchase process and increasing the likelihood of a sale.

RichRelevance has delivered more than £2 billion in attributable sales for its clients to date, and is accelerating these results with Shopping Media. By combining the best of highly relevant advertising with the reach and scale of the world’s largest retail sites, Shopping Media drives brand engagement and sales while delivering a new revenue stream for retailers. Leading retailers have seen a measurable increase of 60-100% in sales lift for the advertised brand’s products as a result of Shopping Media campaigns on their sites.

“We are delighted that Shopping Media has won the Innovative Technology of the Year award,” said Darren Hitchcock, VP of UK and European Territories. “The award is testament to our success and proves our commitment to our clients to provide them with real actionable insight into the customer’s online shopping experience”.

About RichRelevance
RichRelevance powers personalised shopping experiences for the world’s largest and most innovative retail brands, including Walmart, Sears, John Lewis, Marks and Spencer and others. Founded and led by the e-commerce expert who helped pioneer personalisation at Amazon.com, RichRelevance helps retailers increase sales and effectively monetise site traffic by providing the most relevant products, content and offers to shoppers regardless of the channel in which they are shopping. RichRelevance is headquartered in San Francisco, with offices in New York, Seattle, Boston and London. For more information, please visit www.richrelevance.co.uk.

San Francisco, CA – Mar. 13, 2012 –– RichRelevance®, the leading provider of dynamic personalization for the world’s largest retailers and brands, today released a new whitepaper, Finding Your Audience, to help advertisers put a stop to wasted impressions in order to impact the consumer on their path to purchase.

The report examines what the rise of mobile devices and resulting “ubiquity of screens” means for brands and offers concrete strategies to shift media investments to directly align with consumers as they shop and research products through multiple vehicles (online, social, mobile, flash sales, etc.). Finding Your Audience goes beyond theory to provide a step-by-step guide to define the right target audience, determine where and when to reach them, and pinpoint the method that will have the largest brand and sales impact.

The whitepaper also illuminates pitfalls with popular approaches such as third-party intent data, as well as industry ad servers. Key topics include:

• WHO is Your Audience: Defining “Who” Matters: Nearly half of in-store purchases today are influenced by online research (source: Google & IPSOS OTX, September 2010). Google and other search engines have found a way to insert themselves at the top level of “intent” within the shopping funnel, but Shopping Media goes to the point of sale to ensure that brands can target consumers when they are in the shopping mindset.
• WHERE is Your Audience: “Where” Do They Begin Their Path to Purchase? After defining a target audience, brands must target the right impressions that capture the greatest value. Targeting audiences on retail sites is richly contextual, precise and offers new opportunities through co-occurrence targeting and adjacencies of complementary categories.
• WHEN to Reach Your Audience: Timing is Everything: Beyond owning impressions in your brand’s category, the “when” of targeting an audience involves attacking the points of intent within retail such as visits brand’s product pages, keyword searches for, add-to-cart impressions, and impressions that can capture consumers with previous relevant session behavior.
• HOW to reach your audience: Targeting is pointless without the right vehicle for execution. To ensure the highest ROI, an ad server must be able to understand retail. When buying impression, brands must be able to integrate personalization and retailer promotions within an ad campaign, as well as do things like “target my ads to anyone that has put my products in their shopping cart” or “buy all impressions for people that have purchased my products in the last 30 days.”
“A consumer’s shopping mode can be turned on at any moment, from anywhere – in bed with an iPad, on the bus, or waiting in line at the store,” said Jake Bailey, Chief Evangelist at RichRelevance. “The old rules of media buying no longer apply and brands are under tremendous pressure to find their target market when and where it matters most. Technology is changing advertising today in countless way, but one thing is certain: It’s always best to engage consumers while they are shopping and researching products, and the brands that do will be the ones that win.”

AboutRichRelevance
Over 350 million times per day, RichRelevance is powering the personalized shopping experiences for consumers shopping the world’s largest and most innovative retail brands like Walmart, Sears, Target, Marks & Spencer and John Lewis. Founded and led by the e-commerce expert who helped pioneer personalization at Amazon.com, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than $5 Billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows manufacturers to engage consumers where it matters most—in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in New York, Seattle, Boston and London. For more information, please visit www.richrelevance.com.

San Francisco, CA – Mar. 7, 2012 –– RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers and brands, today announced CEO David Selinger has been named one of the Bay Area’s brightest young superstars in San Francisco Business Times’ prestigious 40 Under 40 Award. Selinger was recognized for making a major impact on the Bay Area’s economy, community and culture and was named a standout leader for his innovation, business and technical acumen. Alongside executives from some of the biggest names in business and technology, Selinger will be honored at a ceremony on March 7 at the Levi Plaza Atrium in San Francisco.

“Leadership is not defined solely by business success,” said Selinger.  “The executives that I admire extend their success to the broader community and provide opportunities for those around them to succeed. Community involvement and mentorship have always been a strong part of my leadership style and I’m glad to see this trait is shared – and recognized – in the place where we work and live. This award is a great honor and I am pleased to join such a prestigious group of local leaders.”

Selinger is widely recognized as a thought leader who is changing the face of e-commerce. His impact on the market began at Amazon.com where he led personalization R&D and increased the company’s annual profits by over $50 million. During his tenure at Amazon, he was credited for setting the industry standard for personalization and innovating in new forms of monetization.

As co-founder and CEO of RichRelevance, his technological innovation and leadership enables clients like Walmart, Target and Sears to go beyond Amazon.com to deliver personalized shopping experiences.  To date, RichRelevance has delivered over $5 billion in attributable sales for its retail clients. Selinger’s latest innovation is a revolutionary new form of digital advertising called Shopping Media, which allows manufacturers to engage shoppers where it matters most – in the digital aisles on the largest retail sites in world.  Brands like Colgate, P&G, AT&T, Verizon, Toyota and Cisco are rapidly adopting Shopping Media and Advertising Age recently credited the company as an ‘online shopper-marketing juggernaut’.

Aside from his ecommerce leadership and pioneering, David is a generous philanthropist, volunteering his time and know-how to many causes worldwide. David serves as a Board Member for Family Giving Tree and Potential Energy (formerly the Darfur Stoves Project) and as an Advisory Board Member for Fostering Change for Children and Solace International. He also volunteers his time as an advisor with New Seed International in Ghana.

About 40 Under 40
The San Francisco Business Times’ annual 40 Under 40 Award is selected by the publications editorial staff, based on a nominees leadership in the local business community, market and community involvement. The winners represent the most influential young leaders across the spectrum of Bay Area businesses – all under 40, and all high achievers for their companies, industries and the community.  In the 2012 class are CEOs, entrepreneurs and top executives making a difference now, and certain to do so well into the future.

Additional Resources:

• More information on David Selinger is available here.
• More information on RichRelevance is available here.
• Connect with RichRelevance on Facebook and Twitter for updates and news.

AboutRichRelevance
Over 350 million times per day, RichRelevance is powering the personalized shopping experiences for consumers shopping the world’s largest and most innovative retail brands like Walmart, Sears, Target, Marks & Spencer and John Lewis. Founded and led by the e-commerce expert who helped pioneer personalization at Amazon.com, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than $5 Billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows manufacturers to engage consumers where it matters most—in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in New York, Seattle, Boston and London. For more information, please visit www.richrelevance.com.

San Francisco, CA – Feb. 21, 2012 –– RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers and brands, today welcomed three seasoned advertising executives to RichRelevance as part of the rapid expansion of the company’s advertising business.

CNET and Ziff Davis veteran and former Chief Revenue Officer of AnchorFree, Andrew Zeiger, has joined RichRelevance as the General Manager of RichRelevance Advertising. The company also named UC Berkeley Haas Business School marketing faculty member and former Taco Bell and Del Monte Foods CMO William “Bill” Pearce and former founder and CEO of Adify, Russ Fradin, to its Board of Advisors.  Zeiger, Fradin and Pearce bring decades of executive leadership at major consumer and technology brands, as well as a strong history of driving mass adoption of innovative marketing and digital advertising models.

The high-profile appointments come at a time of tremendous growth for RichRelevance’s advertising solution, Shopping Media. Introduced in December 2010, RichRelevance’s advertising offerings are used by world-class brands like Colgate, 3M, P&G, AT&T, Verizon, Toyota and Cisco to engage shoppers on the world’s largest retail sites, such as Target.com, with custom content while they are researching and purchasing products.  The company was honored with an ad:tech Start-Up Showcase Innovation Award in April 2011, and Advertising Age magazine recently credited RichRelevance as an ‘online shopper-marketing juggernaut’.

“In the year since its launch, Shopping Media has emerged as a critical strategy for brands who want to reach consumers online at the point of consideration and purchase,” said RichRelevance CEO David Selinger.  “As our advertising business moves into hyper-growth, Andrew, Russ and Bill bring the expertise, leadership and experience we’re looking for as we expand our advertising business and continue to attract innovative, leading brands to our platform. We’re excited to welcome them to the team as we cement our leadership in this emerging market.”

RichRelevance currently serves more than 1.4 billion page views each month across its retail publishers and campaigns have yielded significantly higher engagement rates — double that of traditional rich media ads.  Leading retailers have seen a measurable increase of 60-100% in sales lift for the advertised brand’s products as a result of Shopping Media campaigns on their sites.

“RichRelevance combines retail innovation and a performance-driven approach to online advertising,” said Zeiger. “The result is a unique ad offering that is re-shaping how brands and agencies engage shoppers online. The results are proven and the potential is enormous.  I am very excited to join David and the team as we rewrite the playbook on digital advertising.”

As General Manager of RichRelevance Advertising, Zeiger will be responsible for driving revenue growth and partnering with top global brands to fully leverage the company’s expanding Shopping Media platform.  He previously served as executive vice president and Chief Revenue Officer at AnchorFree, where he oversaw the company’s advertising and web services offerings. While at AnchorFree, Zeiger brought the company to profitability for the first time through operational changes, new business models and investments in partnership development after only four months at the organization.  Prior to AnchorFree, Zeiger held a number of sales, marketing, and business development executive roles at leading companies including Ziff Davis Media, CNET Networks, and SourceForge (now geeknet).

Bill Pearce is a seasoned executive with broad marketing and general management experience in both the Consumer Products and Consumer Service sectors. Currently, he serves as a faculty member at Haas School of Business at the University of California at Berkeley. Prior to that he was Chief Marketing Officer of Del Monte Foods where he led a turnaround of that company’s complex portfolio of over 20+ brands.

Before his appointment at Del Monte, he served as Chief Marketing Officer at Taco Bell and spent 11 years at P&G in various marketing and brand leadership functions. He has also led sales efforts at both Coca-Cola and Miller Brewing Company.

“In my experience, the closer you can get to understanding and capitalizing on the consumer decision process, the better you can be as a marketer and advertiser,” said Pearce. “RichRelevance is giving brands unique access to that purchase process and its innovative model is changing the way marketers should think about engagement in the retail environment. I’m thrilled to join the company’s advisory board and look forward to helping shape this exciting, expanding business.”

Russ Fradin is a digital media industry veteran with more than 15 years experience in the online marketing world.  As the current CEO and Co-Founder of Dynamic Signal, Fradin helps brands harness the power of brand advocacy through collaborative relationships with influential consumers. Prior to Dynamic Signal Fradin co-founded and was CEO of Adify (acquired by Cox for $300 million in May 2008) and co-founded SocialShield.  He previously held executive roles at Wine.com and comScore and was among the first employees at Flycast (acquired by CMGi for $2.3 billion in January 2000).

“The consumer decision making process is rapidly evolving and the lines between retailers and publishers are continuing to converge, making RichRelevance’s position and offerings very exciting,” said Fradin. “Brands are taking notice and RichRelevance has seen great results by innovating how marketers view the ecommerce channel. I’m excited to join the company as they continue to shape this new world of digital advertising.”

Bill and Russ join a distinguished group of prominent brand and marketing executives on the RichRelevance Board of Advisors.  Members include David Rosenblatt, chairman of Group Commerce and former CEO of DoubleClick; Josh Jacobs, senior vice president of brand advertising products & marketing at Glam Media and former vice president and general manager of marketing technology at Yahoo!; Ellen Siminoff, former founding executive and senior vice president of Yahoo!;  Ken Zinn, director of digital marketing strategy at Abbott Labs and former head of digital marketing at Procter & Gamble; Dan Hickle, former vice president of marketing at PepsiCo; and Larry Tesler an early executive at Apple attributed with driving a user-centric experience.

Additional Resources:

• Andrew Zeiger’s full bio is available here.
• Bill Pearce’s full bio is available here.
• Russ Fradin’s full bio is available here.
• More information on RichRelevance advertising solutions is available here
• Connect with RichRelevance on Facebook and Twitter for updates and news.

AboutRichRelevance
RichRelevance powers personalized shopping experiences for the world’s largest and most innovative retail brands, including Walmart, Sears, Target and others. Founded and led by the e-commerce expert who helped pioneer personalization at Amazon.com, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than $3 billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows manufacturers to engage shoppers where it matters most – in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in New York, Seattle, Boston and London. For more information, please visit www.richrelevance.com.