#1 Personalization Vendor Pioneering Personalization Omnichannel Retail #1 Personalization Vendor Pioneering Personalization Omnichannel Retail

Personalization

25 Mar 2015

Digital Marketing Magazine - Retail Gets Personal: Why Personalising the Customer Experience should be your #1 Priority

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In a recent Gartner report, we learned that 89 per cent of marketing leaders expect customer experience will be the primary basis for competitive differentiation by 2017. Customer experience is fast becoming the battleground where retailers vie for our attention and wallets. Shoppers are more promiscuous than ever before. They can easily switch between retailers... View Article

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12 Mar 2015

Webinar: Build Your Own Recommendations

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Are your recommendations as mysterious as a magic 8-ball? It’s time to rethink your recommendation strategies. A modern personalization platform should give you control over your strategies to deliver the right upsell and cross-sell opportunities. You should be able to analyze and activate your own data in real time to create relevant recommendations that drive... View Article

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02 Mar 2015

Cosmetics Business - Lancôme delivers hyper-personalised retail experience

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L’Oréal-owned Lancôme has partnered with omnichannel personalisation company RichRelevance to deliver what is being called ‘a breakthrough in online beauty’. The technology involves Lancôme’s website and facilitates a hyper-personalised retail experience. When a consumer selects a product on Lancôme's website, they will immediately see that product applied on a model with a similar skin tone... View Article

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02 Mar 2015

Retail Times - Lancôme gets personal with curated, complete looks powered by RichRelevance

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Lancôme, the world’s largest beauty brand, has partnered with RichRelevance, the global leader in omni-channel personalisation, to deliver a breakthrough in online beauty – a complete, personalised look curated for each shopper based on her individual preferences and Lancôme’s unique expertise. “Lancôme is committed to constant innovation to exceed our customers’ desires,” said Alessio Rossi,... View Article

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02 Mar 2015

Retail Gazette - Lancôme to deliver omnichannel personalisation

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Beauty brand Lancôme has partnered with RichRelevance, an omnichannel personalisation specialist, to deliver a breakthrough in online beauty – a complete, personalised look tailored to each shopper based on their individual preferences and Lancôme’s expertise. “Lancôme is committed to constant innovation to exceed our customers’ desires,” said Alessio Rossi, VP, Interactive and E-Business Marketing at... View Article

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