Engage Launch Relevance in Store Respect the Shopper #1 Personalization Vendor Pioneering Personalization Omnichannel Retail

25 May 2016
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Perfecting Personalization: 4 Retail Success Stories

For retailers large and small, it's no longer a question of whether to personalize their customer engagement. The questions now revolve around how much personalization, and what kinds, are most effective. In essence, retailers need to "personalize" their personalization efforts, continuously adjusting and fine-tuning them to ensure they don't cross the line that separates "helpful"... View Article

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16 May 2016

Leading Marketplace gives RichRelevance Top Review

I wanted to highlight a particularly interesting case study of RichRelevance customer, PriceMinster. The second most visited ecommerce site and leading marketplace in France, PriceMinister, part of the Rakuten Group, was looking for a personalisation platform to help improve their commercial performance and give them a competitive edge. PriceMinister turned to RichRelevance in 2012 because... View Article

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10 May 2016
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Beacons, Not Useless After All

The usage of proximity-based beacons seems to have floundered since they were introduced in 2013. After reading this very interesting article about the Regent Street App, it is obvious why. Unfortunately, many retailers, and even some tech companies, think of beacons as just a tool to trigger push notifications. From this perspective it is understandable... View Article

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