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15 Mar 2017

Find™ The Only Personalized Commerce Search Engine Using Three Layer Personalization (3LP)

Personalization is often synonymized with relevance, and relevance is delivered effectively when there is an understanding of the context of a situation. At a very granular level, context as it is related to Commerce Search is derived from understanding who the user is, what the user is communicating, and in what channel the user is... View Article

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27 Feb 2017

RichRelevance 2017 Client Advisory Summit: The Full Spectrum of Personalization

EMEA and US events bring together leaders innovating the omnichannel customer experience for HP, Macy’s, Tesco and others San Francisco, CA – February 27, 2017 — RichRelevance®, the global leader in omnichannel personalization, today announced its 2017 Client Advisory Summit series in the U.S. and EMEA. The conferences will showcase the future of the retail customer... View Article

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09 Feb 2017

Ad Roundup: Data partnerships, releases

First, Marchex and Facebook have partnered for an omnichannel cloud platform that will give marketers better insights into customer behavior. Through the partnership the Marchex Omnichannel Analytics Cloud will integrate Facebook's social data, to offer more robust customer profiles. "Online advertising has long struggled to connect digital engagements with accurate attribution to offline interactions and... View Article

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09 Feb 2017

Nielsen Collaborates with RichRelevance to Bring New Retail Personalization Capabilities

Retailers can now provide consumers with improved personalized content, product recommendations and search results on mobile devices and online. New York, NY – February 6, 2016 – Nielsen (NYSE: NLSN) today announced an integration with RichRelevance through the Nielsen Marketing Cloud that enables retailers to deliver highly personalized ecommerce experiences. Now retailers can leverage the... View Article

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