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Personalization

01 Oct 2014

Internet Retailer - Barneys designs a more personalized site search

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The upscale chain strives to make it easier for online shoppers to find products and see recommendations. Online customers of Barneys New York Inc. face challenges that might seem alien to shoppers who tend to buy from less luxurious retailers such as Amazon.com Inc. and Wal-Mart Stores Inc. Read more

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01 Oct 2014

Introducing Advanced Merchandising for perfectly matched recommendations

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Today, we’re happy to expand our product recommendations capabilities with Advanced Merchandising. Now, you can present product ensemble recommendations to inspire consumer purchase with perfectly matched products. We’ve eliminated cumbersome manual product mapping, along with the need for your merchandisers to keep recommendations up to date with inventory and trends. You can now leverage existing... View Article

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25 Sep 2014

Mashable - How Marketing and PR Should Work Together to Reach Customers

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In today's frenzied, hyper-connected environment, a disconnect between science (think data) and art (think communication) can diminish even the most well-intentioned marketing and PR efforts. By thinking about these things in tandem, and by looking at the intersection between them, we can unlock a treasure trove of useful insights into how we should "manage" customers... View Article

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23 Sep 2014

Journal Du Net - L'avenir de la grande distribution est sexiste et voici pourquoi

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Le marketing est en constante évolution. Les marketers utilisent certains stéréotypes afin de segmenter la clientèle et modéliser les comportements. Ce que l'on peut remarquer aujourd'hui c'est que certains stéréotypes ne prennent pas en compte l'évolution, principalement chez les femmes. Il faudra désormais tenir compte de l'énorme potentiel du pouvoir d'achat des femmes afin d'élaborer... View Article

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22 Aug 2014

Haufe - Die Zukunft des Einzelhandels ist weiblich

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Hauptsache Pink und Glitzer! Marketing-Fachleute verwenden die Geschlechter-Typisierung gerne als universelle Kategorie bei der Segmentierung ihrer Zielgruppen. Produkte für das weibliche Publikum sind daher oft auch Quelle peinlicher Aktionen wie diamanten-besetzter Handyhüllen oder rosa Stifte - deklariert als „für Sie“. Der völlig falsche Weg, meint Gastautor Theo Khoja. Read more

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