Category Archives: Personalization
RichRelevance Introduces RichContent: Dynamic Content Personalization for Brands and Publishers
Innovative offering extends the enRICH™ platform to deliver the right content to consumers at the right place and time San Francisco, CA – Mar. 27, 2013 –– RichRelevance®, the leading provider of dynamic personalization for the world’s largest retailers and brands, today unveiled its new RichContent offering to bring the power of data-driven decision-making to digital … Continue Reading
Computer Weekly – Getting the measure of collecting data for the future of personalised service
Download the Computer Weekly article, “Getting the measure of collecting data for the future of personalised service” here. “Darren Vengroff, Chief Scientist at retail personalisation specialist RichRelevance, says BI and analytics will not just be more important, it will be essential to running a successful organisation. ”As more data becomes available and the cost of … Continue Reading
Digiday – New L’Oreal Brand Site Takes Cues from Ecommerce
Responsive design is one of those words that’s thrown around a lot and hyped up as the design solution for the multi-screen world. The latest brand to try out responsive design is L’Oreal Paris. In an effort to serve users across any devices they use, L’Oreal Paris used responsive design for its new LOrealParisUSA.com site. … Continue Reading
1to1Media – 3 Companies Get Personal with Customers
Wine.com, Laser Design, and HomeAway are using data to target their customers with relevant messages and to personalize their experiences. By Cynthia Clark | Published 01/28/2013 in 1to1 Magazine Customers are not shy about telling the brands they do business with what they want from their customer experience. And high up on customers’ wish lists … Continue Reading
Econsultancy – One in Four Boxing Day Visits Took Place on a Mobile Device
Study reveals that share of mobile sales on iOS devices dropped 12% in year-over-year comparisons, giving way to the Android platform. Reading, UK – 21 January 2013 – Once again, mobile commerce has showed itself to play a critical role in the online retail experience, particularly during peak shopping periods. In a new Shopping Insights™ … Continue Reading