Personalization

Personalized Email Essentials

Delivering Personalized Emails embedded with 1-1 Recommendations and Content is more important than ever in today’s market. Shoppers are inundated with an overwhelming amount of communication from brands, retailers and service providers and are challenged to sort through the masses of emails to click and open the communications and promotions they care about. Which is exactly why, sending basic “Let us know how you liked XYZ” and “Because you bought X, you might like Y” emails don’t cut through the clutter anymore. This type of standard email marketing loses the stickiness and CTR that encourages the shopper to return to the site. Retailers must approach emails with a true 1-1 personalization approach and deliver email content, subject lines, and imagery that is tailored to each individual shopper.

Why personalised search is a content game-changer

Over the last decade, search technology in ecommerce has barely evolved. Compare your search experience on Google with the results you get from your favourite retailers, and you’ll know what I mean.

The Millennial Marketplace

The tail end of the Millennial generation (born in 1995) is now entering the workplace and with that comes an associated disposable income. Given our understanding of how many younger people are prioritising experiences over ‘stuff’ – what are the implications on the way retailers invest in technology as they clamour for a portion of pay packets and brand loyalty in a retail environment characterised by choice?

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5 killer stats to start your week

Is new tech creepy or cool? Marketing Week cover the story in their stats of the week.

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Most UK Consumers would Trade Personal Data for Better Shopping Experience

Like it or not, the way we shop is changing. Be it online or in store, consumers shopping experience has been given a 21st century technology makeover. From contactless payments to in-store chatbots, the way consumers search and purchase goods has been transformed.

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Survey Finds Consumers View Contactless Shopping as Both Cool and Creepy

A survey of consumer attitudes to emerging technologies has found that the majority of both US and European consumers now believe that using fingerprint scanning to pay for purchases is ‘cool’ — but UK and European consumers are divided on the idea of contactless shopping services like Amazon Go, with 40% considering the technology to be ‘cool’ and 31% seeing it as ‘creepy’.

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