Category Archives: Miscellaneous
“Measuring Shopping Media” at JUMP NY
Today’s top brands are leveraging the retail channel like never before to speak with consumers on a one-to-one basis as they do price comparisons and shop online. But how do brands truly measure their advertising within online retail? When we consider that most publishers optimize around content consumption, and a retailer’s entire existence is around conversion, … Continue Reading
Data Dispatch from Afghanistan: Analysis of One US Major’s Incoming Mail in Bagram
Three months ago, I deployed with the 101st Combat Aviation Brigade of the 101st Airborne Division (Air Assault) to Afghanistan as the Experimental Test Pilot for Task Force Destiny. After arriving in Bagram in mid-September to a “B-hut” with bare plywood walls, I realized I needed some wall decorations. So, in 21st century fashion I … Continue Reading
Reflections on Thanksgiving
Thanks Giving. I love today: The day before Thanksgiving. Today we get the opportunity to think of everything for which to be thankful, and we have good reason to. In the retail world, we’ve just straight-up busted our tails the past months all in preparation for this Friday—ensuring everything is perfectly tuned, dialed and scaled … Continue Reading
Forget the “e” in eCommerce, It’s All Commerce Now (Podcast)
Brand Fast-Trackers interviewed RichRelevance’s CMO, Diane Kegley last week about on and offline personalization. The podcast is available on iTunes, as well as on Stitcher. Click here to listen. This is a weekly podcast that features top brands, agencies and marketers as they discuss the business of brand building, and features execs from R/GA, Edelman, Beats by … Continue Reading
Staying Strong—And Safeguarding Your Data—During Sandy
We continue to think about our customers, friends and families on the east coast as they fight through yet another storm. We’re built to serve you and are here to help in any way you need. You can also make a donation to the Red Cross here. At RichRelevance, we built our infrastructure to be … Continue Reading