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Miscellaneous

27 Jun 2014

Visionary Marketing - Personnalisation En E-Commerce : + 20 À 30 % De CA Pour Amazon ! ( Richrelevance )

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La personnalisation des offres est un paramètre de plus en plus important dans le e-commerce, car elle est un facteur de fidélisation du client. En effet, les e-commerçants commencent enfin à comprendre que l’accueil d’un client sur le site Internet est aussi important que l’accueil en magasin. Pour cela, la personnalisation et la recommandation doivent... View Article

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01 Apr 2014

Bloomberg Business Week - What Is a Patent Troll? Congress, Courts Try to Find Out

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Nobody likes “patent trolls,” even if they’re not quite sure what they are. It’s a term without clear definition and yet it’s being used to push Congress and the U.S. Supreme Court right now to curb abusive litigation without damaging a centuries-old system designed to promote advances in science and industry. Read more

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