Marketing Trends

Creepy or Cool? Second Annual RichRelevance Survey Shows What Consumers Want From Their In-Store Shopping Experience

RichRelevance second annual ‘Creepy or Cool’ study reveals consumer attitudes towards digital enhancements to the in-store shopping experience.

Read More

In-Store Technologies: Separating the ‘Cool’ from the ‘Creepy'

Chain Store Age explore the results from the RichRelevance ‘Creepy / Cool’ survey highlighting smart mirrors as a ‘cool’ in-store technology, but facial recognition software as another story entirely.

Read More

RichRelevance Study Reveals Consumer Attitudes Towards Digital Enhancements

Omnichannel personalisation specialist RichRelevance has released its second annual ‘Creepy or Cool’ study, revealing consumer attitudes towards digital enhancements to the in-store shopping experience. In this article, Retail Focus explores the findings.

Read More

When Does Cool Become Creepy?

Getting a coupon on your phone while browsing in a store is one thing. Having a salesperson stroll up and address you by name is quite another, Consumer Affairs reviews a new study by RichRelevance.

Read More

Consumers Say In-Store Facial Recognition Creepy, Not Cool

As Media Post explains targeted messages in physical stores based on beacons and online data are becoming more prevalent and accurate. Consumers are a little creeped out at the prospect of retailers using technologies like facial recognition to identify them, but they don’t mind if retailers link a search on their phone to a coupon or discount.

Read More

Creepy or Cool 2016: Second Annual RichRelevance Study Reveals Consumer Attitudes Towards Today’s Shopping Experiences

Survey of US consumers finds ‘cool’ features blend digital and physical to provide shoppers with relevant product information and suggestions – on their own terms

1 4 5 6 7 8 33