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Marketing Trends

11 Sep 2012

MediaPost — "Marketers' Challenge: Finding The Right Social Network"

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When asked, most marketers are happy to explain why one social network is better for business than another. According to new data, however, different networks lend themselves to different strategic objectives. “Not all channels in the social space are created equal,” according to Diane Kegley, CMO of RichRelevance. Read more at MediaPost

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11 Sep 2012

BrandChannel — "Facebook Drives More Traffic to Retail, But Pinterest Users Spend More - Study"

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While Facebook dominates in socially-driven shopping, Pinterest is driving the highest average spending per online shopping session. RichRelevance, a specialist in dynamic e-commerce personalization for the world’s largest retailers, analyzed nearly 700 million shopping sessions to benchmark the performance of Facebook, Twitter and Pinterest as drivers of traffic to retail sites. “Every social network promises... View Article

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11 Sep 2012

For us, “It’s Personal”: creating a ubiquitous personalization fabric

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Today, we are introducing RichRelevance’s new communications platform, “It’s Personal.” I love this phrase because it captures the essence of our business in so many ways.  “It’s Personal!” represents our attitude, the value our retail customers want to deliver to their customers and our biggest market and technology differentiator.  Two words, so many meanings. The... View Article

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07 Sep 2012

Business Times — "Retailers see web ads as new revenue source"

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SF Business Times profiles how RichRelevance helps retailers monetize their sites through shopping media Amazon.com and Walmart.com are increasingly acting like traditional media publishers by selling display advertising on their websites, and estimates put their resulting revenue in the hundreds of millions of dollars a year. Now other online retailers are following suit in hopes... View Article

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