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Marketing Trends

12 Dec 2012

MediaPost - Contexual Relevance in Email Marketing

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RichRelevance's Chief Scientist Darren Vengroff speaks on the science of email marketing at the MediaPost Email Insider Summit. Click here. MediaPost Communications is an integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing and advertising professionals. MediaPost is the holding company for the following entities: MediaPost.com,... View Article

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20 Nov 2012

Forget the "e" in eCommerce, It's All Commerce Now (Podcast)

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Brand Fast-Trackers interviewed RichRelevance's CMO, Diane Kegley last week about on and offline personalization. The podcast is available on iTunes, as well as on Stitcher. Click here to listen. This is a weekly podcast that features top brands, agencies and marketers as they discuss the business of brand building, and features execs from R/GA, Edelman, Beats by... View Article

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25 Sep 2012

DailyDealMedia — "Study Shows that Pinterest Shoppers Spend More per Session – Facebook Drives More Retail Traffic"

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When it comes to the land of retail more shoppers doesn’t necessarily mean better numbers for retailers. Having been involved in the retail sector for decades, I have come to realize that while foot traffic is very important, it’s really about the average ticket sale. RichRelevance’s latest study demonstrates that point. While Facebook may be... View Article

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