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07 May 2015
Business Reporter 150x150

Business Reporter - Three quarters of shoppers think facial recognition technology is ‘creepy’

Nearly three quarters of consumers think technology that uses facial recognition to recommend relevant products is “creepy”, according to a new study. 73 per cent of those surveyed by RichRelevance were creeped out by the technology. A similar number – 74 per cent – thought it was creepy for a salesperson to greet them by... View Article

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07 May 2015
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DM News - Digital's Fine Line Between Creepy and Cool

"Cool" features lead shoppers to relevant products, while "creepy" ones identify, track, and target consumers. It's no secret that today's consumers are viewing mobile devices while shopping in-store. But, as enticing as personalization is, marketers and retailers need to understand that there's a fine line between creepy and cool. Read more

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06 May 2015
Mobile Commerce Daily 150x150

Mobile Commerce Daily - What is working and what is creepy with in-store mobile: report

As more bricks-and-mortar retailers employ mobile and tablet devices to augment consumers’ in-store experiences and drive point-of-sale purchases, they must also be aware of features which customers find helpful, such as product reviews, and those that individuals find abrasive, such as digital display prices, according to a new report from RichRelevance. Read more

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05 May 2015
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Biometric Update - Consumers “creeped out” by targeted ads that use facial recognition: study

E-commerce recommendations firm RichRelevance released a new study called “Creepy or Cool”, which highlights consumer attitudes towards digital enhancements to the store shopping experience, such as facial recognition technology. The study finds that shoppers generally think it is cool to get digital help finding relevant products and information, as well as navigating the store. Read... View Article

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