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06 May 2015
Mobile Commerce Daily 150x150

Mobile Commerce Daily - What is working and what is creepy with in-store mobile: report

As more bricks-and-mortar retailers employ mobile and tablet devices to augment consumers’ in-store experiences and drive point-of-sale purchases, they must also be aware of features which customers find helpful, such as product reviews, and those that individuals find abrasive, such as digital display prices, according to a new report from RichRelevance. Read more

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05 May 2015
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Biometric Update - Consumers “creeped out” by targeted ads that use facial recognition: study

E-commerce recommendations firm RichRelevance released a new study called “Creepy or Cool”, which highlights consumer attitudes towards digital enhancements to the store shopping experience, such as facial recognition technology. The study finds that shoppers generally think it is cool to get digital help finding relevant products and information, as well as navigating the store. Read... View Article

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05 May 2015
BizReport

Biz Report - Shoppers: Tracking is creepy

When it comes to shopping consumers want all the conveniences of technology - the ability to check store availability or grab a coupon - as long as stores don't add on tracking features. According to new data out from RichRelevance consumers find some technology to be 'creepy' - and that includes stores tracking them. Read... View Article

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04 May 2015
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Marketing Charts - Consumers Rate In-Store Personalization Tactics as “Cool” or “Creepy”

Source: RichRelevance Notes: Almost three-quarters of consumers feel OK with scanning a product on their mobile device to see product reviews and recommendations, but their attitudes swing decidedly to the “creepy” side of things when it comes to personalization tactics that use facial recognition technology, according to a RichRelevance survey. Indeed, it seems that tactics... View Article

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11 Feb 2015
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Boutique Magazine - 2015 retail technology predictions from RichRelevance

RichRelevance is the global leader in omnichannel personalisation.Graeme Collins_700 Ranked number one for personalisation in both the US and EMEA, RichRelevance is used by more than 200 multinational companies to create a data-centric, single view of the shopper, delivering the most relevant experiences across web, mobile and in store. Graeme Collins, head of marketing EMEA... View Article

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