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22 May 2015
Retail Customer Experience 150x150

Retail Customer Experience - Creepy or Cool: Study reveals how consumers react to digital personalization

RichRelevance's recent study, "Creepy or Cool", revealed consumer attitudes towards digital enhancements to the store shopping experience. The study found that shoppers think it is cool to get digital help finding relevant products and information – and navigating the store, but they are creeped out by digital capabilities that identify, track and use location and... View Article

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07 May 2015
Business Reporter 150x150

Business Reporter - Three quarters of shoppers think facial recognition technology is ‘creepy’

Nearly three quarters of consumers think technology that uses facial recognition to recommend relevant products is “creepy”, according to a new study. 73 per cent of those surveyed by RichRelevance were creeped out by the technology. A similar number – 74 per cent – thought it was creepy for a salesperson to greet them by... View Article

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07 May 2015
direct marketing 150x150

DM News - Digital's Fine Line Between Creepy and Cool

"Cool" features lead shoppers to relevant products, while "creepy" ones identify, track, and target consumers. It's no secret that today's consumers are viewing mobile devices while shopping in-store. But, as enticing as personalization is, marketers and retailers need to understand that there's a fine line between creepy and cool. Read more

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