Category Archives: Marketing Trends

RichRelevance to Host “Future of Shopping” Event in New York City

by in Brand Advertising, Cross-channel, eCommerce Trends, Events, Marketing Trends, Mobile, Personalization, Press Releases, RichRelevance Team, Shopper Marketing, Shopping Media on June 11, 2012

Program headlined by best-selling author and retail expert Paco Underhill in conversation with Amazon.com veteran and RichRelevance CEO David Selinger San Francisco, CA – June 11, 2012 –– RichRelevance®, the leading provider of dynamic personalization for the world’s largest retailers and brands, today announced ’The Future of Shopping’ in New York City on June 14. … Continue Reading

Re-cap and Insights from Future of Shopping in London

by in Cross-channel, Customers, eCommerce Trends, Events, Marketing Trends, Mobile, Personalization, RichRelevance Team, Shopper Marketing, Shopping Media, UK/EU on June 1, 2012

London may be gearing up to celebrate the Queen’s Diamond Jubilee but here at RichRelevance UK, we’re still riding high on the momentum from last week’s Future of Shopping event! With about 100 retailers (including Argos, Boots, Dixons, Harvey Nichols, John Lewis, Marks & Spencer, Net-A-Porter, Sainsbury’s, etc.) in attendance, the audience was held rapt … Continue Reading

Meet Today’s Super Consumer: She’s Redefining The Future of Shopping

by in Brand Advertising, Cross-channel, Customers, eCommerce Trends, Events, Marketing Trends, Mobile, Personalization, Shopper Marketing, Shopping Media, UK/EU on May 30, 2012

We are in the midst of a technological revolution affecting everything about the shopping process: the simultaneous explosion of social, mobile and local technologies. It is in these transition points where our business decisions have the most impact—where companies are made and lost. Our true fundamental strengths—compared against our partners and competitors—must be considered in … Continue Reading

RichRelevance announces ‘The Future of Shopping’ event with Best-selling Author and Retail Expert, Paco Underhill

by in Brand Advertising, Cross-channel, Customers, eCommerce Trends, Events, Marketing Trends, Mobile, Personalization, Press Releases, RichRelevance Team, Shopper Marketing, Shopping Media on May 23, 2012

Britain’s largest retailers to converge to share best practices in the rapidly changing omni-channel commerce sector Reading, UK — 23 May 2012 — RichRelevance®, leading provider of dynamic personalisation for the world’s largest retailers and brands, today announced ’The Future of Shopping’, a three-city roadshow beginning in London on 30th May and culminating in the … Continue Reading

Why digital ad targeting is failing

by in Brand Advertising, Contributed Articles, eCommerce Trends, Marketing Trends on May 11, 2012

Chief Evangelist Jake Bailey discusses how to help the industry fully leverage data surrounding ad context and consumer behavior on iMedia Connection. The birth of the internet shook the foundation of many markets, in particular our own media industry. Over the past decade and a half, online advertising has blossomed into the potential genius alternative … Continue Reading