#1 Personalization Vendor Pioneering Personalization Omnichannel Retail #1 Personalization Vendor Pioneering Personalization Omnichannel Retail

Marketing Trends

19 Nov 2013

AllFacebook - How Does Facebook Fare In Terms Of Social Shopping?

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Facebook still dominates when it comes to social shopping sessions and driving traffic, but Pinterestcontinues to make up ground, while Twitter lags far behind, according to research scheduled to be released next week by personalized shopping data outfit RichRelevance. RichRelevance analyzed more than 700 million online shopping sessions between Jan. 1 and Sept. 30 and found that: Click here to... View Article

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19 Nov 2013

Marketing Pilgrim - Facebook Leads Social Shopping Conversions but Polyvore Has Highest AOV

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David Selinger, CEO of RichRelevancesays that social shopping accounts for less than 1% of the total online shopping sessions but hey, that’s still money in the bank, right? So, his company put together this lovely, holiday-themed infographic that shows how the top social shopping channels stack up. The first thing you’ll notice when you review the panels is... View Article

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07 Nov 2013

Three-Quarters Of Brits Rely Upon Personalised Product Recommendations When Shopping Online

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 Personalisation drives increased spending and loyalty for the European customer, new IDC research reveal. Reading, UK — 6th November 2013 — The UK leads the rest of Europe in the adoption and usage of personalisation technology when shopping online, according to a study released today by IDC and RichRelevance. The study, which surveyed 1,000 consumers... View Article

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23 Sep 2013

Big Data: Principles and Examples Vol. 4

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Darren Vengroff

In this volume, we conclude with Privacy and Security. Privacy and Security For our final examples I want to dig into the notions of privacy and security in big data settings. These are and always will be critical concerns. We begin with financial information and e-commerce. In the early days of Amazon, there were a... View Article

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17 Sep 2013

Big Data: Principles and Examples Vol. 3

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Darren Vengroff

In this volume, we discuss Data Mining and The Birthday Paradox. Data Mining and The Birthday Paradox We've all heard of the Birthday Paradox. Put 23 randomly chosen people in a room and there is a 50% chance that two or more have the same birthday. Put 57 people in the room, and the chance... View Article

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