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Marketing Trends

12 Dec 2012

MediaPost - Contexual Relevance in Email Marketing

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RichRelevance's Chief Scientist Darren Vengroff speaks on the science of email marketing at the MediaPost Email Insider Summit. Click here. MediaPost Communications is an integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing and advertising professionals. MediaPost is the holding company for the following entities: MediaPost.com,... View Article

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20 Nov 2012

Forget the "e" in eCommerce, It's All Commerce Now (Podcast)

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Brand Fast-Trackers interviewed RichRelevance's CMO, Diane Kegley last week about on and offline personalization. The podcast is available on iTunes, as well as on Stitcher. Click here to listen. This is a weekly podcast that features top brands, agencies and marketers as they discuss the business of brand building, and features execs from R/GA, Edelman, Beats by... View Article

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25 Sep 2012

DailyDealMedia — "Study Shows that Pinterest Shoppers Spend More per Session – Facebook Drives More Retail Traffic"

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When it comes to the land of retail more shoppers doesn’t necessarily mean better numbers for retailers. Having been involved in the retail sector for decades, I have come to realize that while foot traffic is very important, it’s really about the average ticket sale. RichRelevance’s latest study demonstrates that point. While Facebook may be... View Article

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18 Sep 2012

RichRelevance Brings “Future of Shopping” to San Francisco

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Why We Buy author Paco Underhill and RichRelevance founder David Selinger to host industry salon that illuminates the consumer trends and behavior that will define this year's holiday shopping season San Francisco, CA – Sept. 18, 2012 –– RichRelevance®, the leading provider of dynamic personalization for the world’s largest retailers and brands, today announced “The... View Article

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16 Sep 2012

WebPro News — "How Valuable Is Pinterest To Online Retail Sites?"

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A new study finds that Pinterest is proving to be quite valuable for online retailers. While it trails Facebook in a variety of metrics, it’s gaining ground in those, and is leading in one very important metric. Plus, Facebook’s dominance only stands to increase Pinterest’s value within the other metrics. Read the full WebPro News... View Article

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