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07 May 2015
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DM News - Digital's Fine Line Between Creepy and Cool

"Cool" features lead shoppers to relevant products, while "creepy" ones identify, track, and target consumers. It's no secret that today's consumers are viewing mobile devices while shopping in-store. But, as enticing as personalization is, marketers and retailers need to understand that there's a fine line between creepy and cool. Read more

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06 May 2015
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Mobile Commerce Daily - What is working and what is creepy with in-store mobile: report

As more bricks-and-mortar retailers employ mobile and tablet devices to augment consumers’ in-store experiences and drive point-of-sale purchases, they must also be aware of features which customers find helpful, such as product reviews, and those that individuals find abrasive, such as digital display prices, according to a new report from RichRelevance. Read more

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05 May 2015
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Biometric Update - Consumers “creeped out” by targeted ads that use facial recognition: study

E-commerce recommendations firm RichRelevance released a new study called “Creepy or Cool”, which highlights consumer attitudes towards digital enhancements to the store shopping experience, such as facial recognition technology. The study finds that shoppers generally think it is cool to get digital help finding relevant products and information, as well as navigating the store. Read... View Article

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05 May 2015
BizReport

Biz Report - Shoppers: Tracking is creepy

When it comes to shopping consumers want all the conveniences of technology - the ability to check store availability or grab a coupon - as long as stores don't add on tracking features. According to new data out from RichRelevance consumers find some technology to be 'creepy' - and that includes stores tracking them. Read... View Article

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04 May 2015
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Marketing Charts - Consumers Rate In-Store Personalization Tactics as “Cool” or “Creepy”

Source: RichRelevance Notes: Almost three-quarters of consumers feel OK with scanning a product on their mobile device to see product reviews and recommendations, but their attitudes swing decidedly to the “creepy” side of things when it comes to personalization tactics that use facial recognition technology, according to a RichRelevance survey. Indeed, it seems that tactics... View Article

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