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24 Jun 2016
Consumer Affairs

When Does Cool Become Creepy?

Getting a coupon on your phone while browsing in a store is one thing. Having a salesperson stroll up and address you by name is quite another, Consumer Affairs reviews a new study by RichRelevance. Read More

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21 Jun 2016

Creepy or Cool 2016: Second Annual RichRelevance Study Reveals Consumer Attitudes Towards Today’s Shopping Experiences

Survey of US consumers finds ‘cool’ features blend digital and physical to provide shoppers with relevant product information and suggestions – on their own terms Future Stores Conference, Seattle, WA — June 21, 2016 — It’s an omnichannel world for consumers and retailers, but not all capabilities are created equal. RichRelevance®, the global leader in... View Article

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20 Jun 2016
website magazine

Get the Stats: Creepy vs. Cool Personalization

Personalization is certainly a trend that isn’t going anywhere any time soon. Website Magazine review a new study by RichRelevance and find there is a fine line between personalization that consumers consider “cool” and personalization that consumers consider “creepy.” Read More

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