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Marketing Trends

23 Sep 2013

Big Data: Principles and Examples Vol. 4

by

Darren Vengroff

In this volume, we conclude with Privacy and Security. Privacy and Security For our final examples I want to dig into the notions of privacy and security in big data settings. These are and always will be critical concerns. We begin with financial information and e-commerce. In the early days of Amazon, there were a... View Article

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17 Sep 2013

Big Data: Principles and Examples Vol. 3

by

Darren Vengroff

In this volume, we discuss Data Mining and The Birthday Paradox. Data Mining and The Birthday Paradox We've all heard of the Birthday Paradox. Put 23 randomly chosen people in a room and there is a 50% chance that two or more have the same birthday. Put 57 people in the room, and the chance... View Article

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11 Sep 2013

Big Data: Principles and Examples Vol. 2

by

Darren Vengroff

In this volume, we discuss Product Recommendations. Product Recommendations Product recommendations span far more than just films. We have all seen these recommendations hundreds of times while shopping online. You are looking at one product, and five or ten others are recommended, either as alternatives to consider, or perhaps accessories, based on what shoppers who... View Article

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04 Sep 2013

Big Data: Principles and Examples Vol. 1

by

Darren Vengroff

Big Data has become the subject of Big Hype, much as Social Media and Mobile were recently. Our goal today is to peel back the hype and discover some of the key principles behind Big Data so we can make the best possible decisions about when, where, and how to apply it. My background with... View Article

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14 Feb 2013

iMedia Connection - How to Measure and Influence Brand Awareness Online

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iMedia-Connection-logo-sq

Whether a product sells online or not, its presence there can give a huge boost to overall sales. But how do you know which tactics work best? RichRelevance provides some insights into gauging effectiveness. RichRelevance CMO Diane Kegley and Sr. Market Analyst Sean Pfister shared how brands can measure and influence awareness online at the... View Article

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