Marketing Trends

Creepy or Cool? Consumers Embrace Smart Tech to Boost In-Store Purchase Decisions

Consumers are happy when technology is used to enhance their decision making processes when purchasing in-store, such as fingerprint scanners or smart mirrors that virtually change outfits, according to new research.

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Creepy or Cool? Consumers Embrace Smart Tech to Boost In-Store Purchase Decisions

Consumers are happy when technology is used to enhance their decision making processes when purchasing in-store, such as fingerprint scanners or smart mirrors that virtually change outfits, according to new research.

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Shoppers Warm to In-Store Technology

Almost half of shoppers in the UK ( 48% ) like the idea of fingerprint technology for payment and 62% want to be able to scan a product on their device to see reviews according to the second annual RichRelevance report into in-store shopping.

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Creepy or Cool? The In-Store Shopping Experience

RichRelevance, the global leader in omnichannel personalisation, today releases its second annual ‘Creepy or Cool’ study, revealing consumer attitudes towards digital enhancements to the in-store shopping experience.

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Personalisation: What Customers Find Cool and Creepy

With consumer personalisation becoming even more advanced, it’s worth stopping to ask whether your efforts are really adding value to the customer – or, whether they’re simply just creepy.

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Fingerprint Scanning Is Cool But Facial Recognition Creepy

Consumers consider fingerprint scanning and smart mirrors are ‘cool’ in-store technologies, which improve the shopping experience but facial recognition software is deemed ‘creepy’ and invasive.

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