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Marketing Trends

20 Dec 2013

Houston Business Journal - More shoppers cutting back this holiday season

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Nearly four in ten Americans plan to spend less this holiday season than last, a report by Florida-based Bankrate.com (NYSE: RATE) released Monday shows. Only 14 percent of Americans plan to spend more than in 2012, while 47 percent will spend the same as last year, according to Princeton Survey Research Associates International, which conducted a national... View Article

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16 Dec 2013

VentureBeat - Discrimination in the Tech Industry Does Still Exist — and We Have a Long Road Ahead

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This is a guest post by David Selinger, chief executive of RichRelevance on discrimination in the tech industry Members of my leadership team have previously weighed in on the topic of diversification in high tech and specifically Silicon Valley. Now I want to lean in to this topic, in response to a piece in the... View Article

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11 Dec 2013

Fierce Retail - Walmart Gets Mobile Sales Boost Thanksgiving, Cyber Monday

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Most major retailers reported increased sales this holiday from Thanksgiving through Cyber Monday, thanks in part to m-commerce. Notably, mobile spending reached $314 million on Black Friday, out of the total $1.512 billion spent online that day, comScore found. Plus, mobile sales accounted for $350 million of Cyber Monday’s $2.085 billion in online sales. M-commerce... View Article

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09 Dec 2013

InternetRetailer - Cyber Monday Formula: Mobile+Desktop Equals More Than $2 Billion

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While some retailers are reporting record online sales for the Thanksgiving weekend, mobile commerce is emerging as a holiday star in its own right. Mobile commerce sales accounted for nearly 21% of total Black Friday digital sales in the United States, $314 million out of $1.512 billion, and nearly 17% of Cyber Monday sales, $350 million out... View Article

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27 Nov 2013

AllTwitter - Facebook Leads Pinterest, Twitter For Social Shopping Impact As New Contender Emerges

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Which social media channels are driving traffic and conversions for retail websites? In an updated study, RichRelevance tracked more than 689 million shopping sessions between January and September 2013, and discovered that Facebook continues to dominate, with both Pinterest and (especially) Twitter some way behind. Indeed, it’s a surprising new contender that’s putting the most pressure on Facebook... View Article

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