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Marketing Trends

04 Nov 2014

Money - Two Dozen Retailers Won’t Open on Thanksgiving–And They’re Shaming the Ones That Will

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A slew of national retailers are making a point of the fact that they aren't going along with the trend to open—and open earlier and earlier—on Thanksgiving Day. In one of the most noticeable trends thus far in the holiday shopping season, several mall mainstays are engaged in an aggressive game of Thanksgiving store hour... View Article

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28 Oct 2014

Chicago Tribune - Christmas creep a trick or treat trick to boost Santa sales

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Chicago temperatures in the 70s this week be damned, it's beginning to look a lot like Christmas. Well, maybe not a lot, but enough. Holiday items are popping up in stores. Catalogs are showing up in the mail. The price cuts already have begun, and wise men eyeing year-end travel have looked to the skies... View Article

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27 Oct 2014

UPI - Humbug: 'Christmas creep' annoys shoppers

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A survey of U.S. shoppers suggests 71 percent are irked when they see Christmas items for sale before Halloween. RichRelevance, a data personalization firm, said its survey of 1,000 shoppers this month found 71 percent of those polled reported feeling "annoyed" or "very annoyed" when they see Christmas items in stores prior to Halloween. Read... View Article

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23 Oct 2014

CNBC - Guess who doesn't really mind the Christmas creep

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Sick of retailers telling you to deck the halls before you go trick or treating? You're not alone. According to a new study by big data personalization firm RichRelevance, 71 percent of Americans said they're either "annoyed" or "very annoyed" when they see holiday items in stores before Halloween. But there's one group that's more... View Article

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25 Sep 2014

Mashable - How Marketing and PR Should Work Together to Reach Customers

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In today's frenzied, hyper-connected environment, a disconnect between science (think data) and art (think communication) can diminish even the most well-intentioned marketing and PR efforts. By thinking about these things in tandem, and by looking at the intersection between them, we can unlock a treasure trove of useful insights into how we should "manage" customers... View Article

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