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Marketing Trends

25 Sep 2014

Mashable - How Marketing and PR Should Work Together to Reach Customers

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In today's frenzied, hyper-connected environment, a disconnect between science (think data) and art (think communication) can diminish even the most well-intentioned marketing and PR efforts. By thinking about these things in tandem, and by looking at the intersection between them, we can unlock a treasure trove of useful insights into how we should "manage" customers... View Article

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23 Sep 2014

Journal Du Net - L'avenir de la grande distribution est sexiste et voici pourquoi

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Le marketing est en constante évolution. Les marketers utilisent certains stéréotypes afin de segmenter la clientèle et modéliser les comportements. Ce que l'on peut remarquer aujourd'hui c'est que certains stéréotypes ne prennent pas en compte l'évolution, principalement chez les femmes. Il faudra désormais tenir compte de l'énorme potentiel du pouvoir d'achat des femmes afin d'élaborer... View Article

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26 Jun 2014

L2 - Interview with Diane Kegley of RichRelevance

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At L2’s Omnichannel Breakfast, RichRelevance CMO Diane Kegley spoke about a class of informed super-shoppers, who use mobile and online product research to compliment their in-store and e-commerce experience. RichRelevance creates customized omnichannel experiences for more than 175 global brands. Read more

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04 Apr 2014

My Customer - Journey mapping essential to omnichannel success, say retailers

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Retailers know the importance of delivering an omnichannel experience to their customers, but the processes for doing so are rich and varied from business to business. At the recent Internet Retailing Expo in Birmingham, the topic of how to tackle omnichannel customer experience was central to most seminar discussions. Read more

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