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Marketing Trends

22 May 2015

Retail Customer Experience - Creepy or Cool: Study reveals how consumers react to digital personalization

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RichRelevance's recent study, "Creepy or Cool", revealed consumer attitudes towards digital enhancements to the store shopping experience. The study found that shoppers think it is cool to get digital help finding relevant products and information – and navigating the store, but they are creeped out by digital capabilities that identify, track and use location and... View Article

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11 May 2015

Media Post - 74% of Mobile Shoppers Fine with Not Being Identified in a Store

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The challenges in serving mobile shoppers are almost too numerous to count. But then again, so are the opportunities. As marketers and mobile innovators ponder how many ways they can create a highly personalized experience for an in-store mobile shopper, those consumers seem to have some unwritten rules of their own about what they will... View Article

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07 May 2015

Business Reporter - Three quarters of shoppers think facial recognition technology is ‘creepy’

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Nearly three quarters of consumers think technology that uses facial recognition to recommend relevant products is “creepy”, according to a new study. 73 per cent of those surveyed by RichRelevance were creeped out by the technology. A similar number – 74 per cent – thought it was creepy for a salesperson to greet them by... View Article

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