Category Archives: Marketing Trends
iMedia Connection – How to Measure and Influence Brand Awareness Online
Whether a product sells online or not, its presence there can give a huge boost to overall sales. But how do you know which tactics work best? RichRelevance provides some insights into gauging effectiveness. RichRelevance CMO Diane Kegley and Sr. Market Analyst Sean Pfister shared how brands can measure and influence awareness online at the … Continue Reading
Internet Retailing – One in Four eCommerce Shopping Sessions on Boxing Day Were on Mobile
Once again, mobile commerce has shown itself to play a critical role in the online retail experience, particularly during peak shopping periods. In a new Shopping Insights study released this week, RichRelevance, a leading provider of personalisation for online retailers, has reported that mobile was a predominant driver of online shopping in December, with more … Continue Reading
The Guardian – Why big data means big business for online retailers
RichRelevance CEO, David Selinger, offers advice on how companies can use data to increase customer spending and improve retention rates. Click here to read full article: http://ow.ly/geuQR
Forbes – Three Important Retail Trends for 2013
Rich Relevance’s chief marketing officer Diane Kegley tells FORBES, “We believe that social is going to have an increasing impact in 2013. We feel that the role of social media is to generate awareness, not direct sales. While traffic referred from social networks is low – less than .5% according to our data – it … Continue Reading
Contexual Relevance in Email Marketing
RichRelevance’s Chief Scientist Darren Vengroff speaks on the science of email marketing at the MediaPost Email Insider Summit. Click here. MediaPost Communications is an integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing and advertising professionals. MediaPost is the holding company for the following entities: MediaPost.com, … Continue Reading