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08 Jul 2016
Retail Week

How do Shoppers Respond to the New Technologies that are being Increasingly used by Retailers In-Store?

How do shoppers respond to the new technologies that are being increasingly used by retailers in-store? Do they rate them as cool or creepy? This Retail Week article and infographic depicts how consumers have rated everything from fingerprint technology to digital coupons in a survey conducted by RichRelevance (subscription required). Read More

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07 Jul 2016
Retailing Today

In-Store Technologies: Separating the Cool from the Creepy

Smart mirrors are a ‘cool’ in-store technology, but facial recognition software is another story entirely. Those are among the findings of a new survey by RichRelevance, a provider of omnichannel personalization technology. The company surveyed more than 2,000 U.S. and U.K. consumers about how technology can impact their in-store shopping experience, highlighting the differences between... View Article

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07 Jul 2016
Retail Systems

New Retail Technologies - Creepy or Cool?

RichRelevance has released its second annual ‘Creepy or Cool’ study, revealing consumer attitudes towards digital enhancements to the in-store shopping experience. The research asked over 2,000 consumers in the US and UK about how technology can impact their shopping experience, highlighting the difference between what shoppers thought was ‘cool’ and ‘creepy’. Read More

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