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17 Nov 2016
Retail Times

Accenture and RichRelevance Expand Strategic Alliance to Bolster Personalisation Services for Leading Brands

Accenture has expanded its strategic alliance with RichRelevance, a global leader in omnichannel personalisation, to strengthen the capabilities of Accenture Interactive and boost the personalisation services it delivers to global clients. As part of the expanded relationship, Accenture Ventures has made a minority investment in RichRelevance. Read More

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15 Nov 2016
accenture-media-hit

Accenture, Buying A Minority Stake, Expands RichRelevance Alliance

Consulting giant Accenture has expanded its strategic alliance with shopper marketing platform RichRelevance, a global leader in what the partners call “omnichannel personalization,” a mix of CRM, customer experience and purchase recommendation offerings. As part of the expanded alliance, Accenture Ventures is taking a minority stake in the company, only the second firm to do... View Article

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14 Nov 2016

Study: 58% of shoppers say deal days like Black Friday don’t matter

Consumers are less annoyed with holiday merchandise alongside Halloween goods, according to a new survey. The Christmas creep is not your cousin Eddie in a too-tight Rudolph sweater with an eggnog mustache. Christmas creep refers to holiday-related sales and products appearing earlier each year online and in stores. Several retailers, such as Sam’s Club, The... View Article

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