Retailers have long understood the value of hearing the consumer’s voice; now it’s time to recognize the sound of it as well. But please, don’t recognize the face.
Black Friday is four months (and some change) away and retailers who have not yet turned their attention to peak spending season should do so now.
While it is not the time for major redesigns or replatforming, there is ample time to shore up security, optimize forms, consider alternative payment methods, cater to customers’ expectations and set up shipping options.
Fingerprint-enabled payments and voice-enabled ordering were ranked as the top two cool retail technologies by UK shoppers.
Like it or not, the way we shop is changing. Be it online or in store, consumers shopping experience has been given a 21st century technology makeover. From contactless payments to in-store chatbots, the way consumers search and purchase goods has been transformed.
A survey of consumer attitudes to emerging technologies has found that the majority of both US and European consumers now believe that using fingerprint scanning to pay for purchases is ‘cool’ — but UK and European consumers are divided on the idea of contactless shopping services like Amazon Go, with 40% considering the technology to be ‘cool’ and 31% seeing it as ‘creepy’.