Hot off the Press

RichRelevance Appoints Carl Theobald as President & Chief Executive Officer

San Francisco, CA – March 23, 2017 — RichRelevance®, the global leader in omnichannel personalization, today announced the appointment of Carl Theobald as President and Chief Executive Officer. A seasoned technology executive, Theobald brings more than 25 years of experience driving rapid growth for enterprise and cloud businesses through innovation, product vision and execution.

RichRelevance 2017 Client Advisory Summit: The Full Spectrum of Personalization

EMEA and US events bring together leaders innovating the omnichannel customer experience
for HP, Macy’s, Tesco and others

Nielsen Collaborates with RichRelevance to Bring New Retail Personalization Capabilities

Retailers can now provide consumers with improved personalized content, product recommendations and search results on mobile devices and online.

New York, NY – February 6, 2016 – Nielsen (NYSE: NLSN) today announced an integration with RichRelevance through the Nielsen Marketing Cloud that enables retailers to deliver highly personalized ecommerce experiences. Now retailers can leverage the power of Nielsen audience data, analytics and technology to engage more shoppers with better personalized content, product recommendations and search results, including those who have not previously shopped with the brand. By delivering a more relevant experience to every customer – from the first click through checkout and beyond – clients can achieve significant increases in consideration, loyalty and sales.

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Accenture, Buying A Minority Stake, Expands RichRelevance Alliance

Consulting giant Accenture has expanded its strategic alliance with shopper marketing platform RichRelevance, a global leader in what the partners call “omnichannel personalization,” a mix of CRM, customer experience and purchase recommendation offerings.

As part of the expanded alliance, Accenture Ventures is taking a minority stake in the company, only the second firm to do so outside of venture capital concerns. Computer maker (and RichRelevance customer) Dell also has a minority stake in the firm.

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How mobile is transforming product search — and why voice may be next

More than a quarter century after the introduction of Archie, considered by historians the first web search engine, search is still an integral component of the digital user experience. Search boxes — models of design simplicity comprising nothing more than a text input field and submit button (and, sometimes, a magnifying glass icon for flair) — are fixtures of virtually every content-rich website, enabling consumers to pinpoint anything and everything they’re seeking in a matter of keystrokes.

Search tools are especially critical to shopper satisfaction, according to a new study conducted by omnichannel personalization services provider RichRelevance. Among the roughly 1,000 U.S. online consumers surveyed last month, 83% said the search box is “important” or “extremely important” to them when shopping on a retailer’s web or mobile site, and 76% said they “always” or “often” use the search box when visiting a merchant site.

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Unsuccessful Site Search Leaves Sales On The Table

According to the study and report of more than 1,000 American shoppers by RichRelevance, while site search is critically important to shoppers, the study suggests that many retailers have not evolved site search to meet the demands of an omnichannel world. Frustrated web and mobile shoppers are likely to go elsewhere when retailers don’t get it right.

Diane Kegley, CMO of RichRelevance, says that “… site search is tremendously important to shoppers, but under-delivers when it comes to all the channels where consumers shop today… there have not been major advances in site search in a decade… “

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