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20 Sep 2016
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Christmas Creep getting less creepy

The advancing holiday promotional schedule has been a double-edged sword for retailers that want the sales without irritating shoppers. Now, there’s new evidence to suggest that consumers are becoming less annoyed by the practice. U.S. consumers are still bothered by Christmas Creep, but less so with each passing year. Roughly 63 percent are annoyed or... View Article

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20 Sep 2016
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Shoppers less irritated by ‘Christmas Creep’

Although most Americans are still irritated to see holiday items appear in the store alongside Halloween goodies and don’t like stores being open on Thanksgiving, attitudes are beginning to change. That’s according to RichRelevance’s third-annual Holiday Shopping Survey, which finds that 63% of consumers are annoyed or very annoyed when holiday items appear in the... View Article

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19 Sep 2016

RichRelevance Releases 3rd Annual Survey on Holiday Shopping Attitudes & Preferences

New study of 1,000+ US shoppers reveals changing consumer sentiment around Christmas Creep, Thanksgiving store hours, Black Friday & special deals San Francisco, CA — September 19, 2016 — With more than $626 billion in holiday sales at stake, retailers are changing the way they sell during the holiday season – for example, stocking the... View Article

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