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14 Nov 2016

Study: 58% of shoppers say deal days like Black Friday don’t matter

Consumers are less annoyed with holiday merchandise alongside Halloween goods, according to a new survey. The Christmas creep is not your cousin Eddie in a too-tight Rudolph sweater with an eggnog mustache. Christmas creep refers to holiday-related sales and products appearing earlier each year online and in stores. Several retailers, such as Sam’s Club, The... View Article

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20 Sep 2016
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Christmas Creep getting less creepy

The advancing holiday promotional schedule has been a double-edged sword for retailers that want the sales without irritating shoppers. Now, there’s new evidence to suggest that consumers are becoming less annoyed by the practice. U.S. consumers are still bothered by Christmas Creep, but less so with each passing year. Roughly 63 percent are annoyed or... View Article

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20 Sep 2016
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Shoppers less irritated by ‘Christmas Creep’

Although most Americans are still irritated to see holiday items appear in the store alongside Halloween goodies and don’t like stores being open on Thanksgiving, attitudes are beginning to change. That’s according to RichRelevance’s third-annual Holiday Shopping Survey, which finds that 63% of consumers are annoyed or very annoyed when holiday items appear in the... View Article

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