Category Archives: eCommerce Trends
Finding Nemo’s Silver Lining: Using Big Data to Analyze Big Weather
For those of you who live in a data cave on the West Coast like I do, it may come as a surprise that there was a blizzard this past weekend—a BIG one. The ‘Nemo’ blizzard, caused by a merging of two low pressure systems that originated in the central and southeast US, then migrated … Continue Reading
Mobile Entertainment – Mobile Powers 28% of Christmas Online Shopping
iOS accounts for 85 per cent of purchases in December. Throughout December, online retail personalisation provider RichRelevance analysed more than 322m visits to retail websites including John Lewis, Marks & Spencer, and more. Visits from mobile were at at 19 per cent on December 1st, peaking at 28 per cent on Christmas Day, while 25 … Continue Reading
“Measuring Shopping Media” at JUMP NY
Today’s top brands are leveraging the retail channel like never before to speak with consumers on a one-to-one basis as they do price comparisons and shop online. But how do brands truly measure their advertising within online retail? When we consider that most publishers optimize around content consumption, and a retailer’s entire existence is around conversion, … Continue Reading
ISSUU – Eight Ways to Embrace Omni-Channel Retailing
A decade after the rise of e-commerce, today’s mobile technologies and social media applications have contributed to a convergence of consumer demand and technology. Consumers now expect constant connectivity and interactivity from retail brands, with emerging technologies making transactions easier, says Darren Vengroff. Read full article here.
MediaPost – Consumers Favor Search For Holiday Shopping
From dedicated mobile apps to their own social networks, today’s consumers have no shortage of information resources. However, that doesn’t mean they’re giving up on search. RichRelevance Holiday Shopping Insights study reveals consumers favor search for holiday shopping. Click here for full article.