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eCommerce Trends

16 Jul 2014

Mobile Marketing - Spotlight: Rich Relevance

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When discussing the role mobile plays in the retail experience, one word crops up again and again – omnichannel. Most retailers now realise that mobile, ‘big web’ and physical stores don’t exist in isolation. Customers research online and buy in store, just as they research and compare prices on their phone in store, before deciding... View Article

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27 Jun 2014

Visionary Marketing - Personnalisation En E-Commerce : + 20 À 30 % De CA Pour Amazon ! ( Richrelevance )

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La personnalisation des offres est un paramètre de plus en plus important dans le e-commerce, car elle est un facteur de fidélisation du client. En effet, les e-commerçants commencent enfin à comprendre que l’accueil d’un client sur le site Internet est aussi important que l’accueil en magasin. Pour cela, la personnalisation et la recommandation doivent... View Article

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26 Jun 2014

L2 - Interview with Diane Kegley of RichRelevance

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At L2’s Omnichannel Breakfast, RichRelevance CMO Diane Kegley spoke about a class of informed super-shoppers, who use mobile and online product research to compliment their in-store and e-commerce experience. RichRelevance creates customized omnichannel experiences for more than 175 global brands. Read more

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04 Apr 2014

My Customer - Journey mapping essential to omnichannel success, say retailers

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Retailers know the importance of delivering an omnichannel experience to their customers, but the processes for doing so are rich and varied from business to business. At the recent Internet Retailing Expo in Birmingham, the topic of how to tackle omnichannel customer experience was central to most seminar discussions. Read more

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