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Cross-channel

03 Jun 2014

Luxury Daily - Barneys personalizes online shopping with enhanced search function

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Department store chain Barneys New York is making it easier for consumers to find what they are looking for with a more personalized search tool. Barneys’ new search pulls in consumer data to provide targeted suggestions and more relevant results. Read more

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04 Apr 2014

My Customer - Journey mapping essential to omnichannel success, say retailers

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Retailers know the importance of delivering an omnichannel experience to their customers, but the processes for doing so are rich and varied from business to business. At the recent Internet Retailing Expo in Birmingham, the topic of how to tackle omnichannel customer experience was central to most seminar discussions. Read more

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19 Mar 2014

Mobile Marketing Magazine - Retailers Struggling to Offer a Seamless, Omnichannel Shopping Experience

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Organizational, operational and technology challenges are hampering retailers’ efforts to meet customers’ demand for a seamless shopping experience across all channels and touchpoints. That’s the conclusion of a commissioned by Accenture and Hybris Software, a commerce platform provider. Read more

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21 Jan 2014

Turning Big Data into Smart Data: My Predictions for 2014 in Retail

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David Selinger

The Big Data revolution at Google, Facebook, Amazon and Apple has transformed the consumer journey across channels, and even helped turn a presidential election. This transition simultaneously poses tremendous challenge and opportunity to retailers. In our session “How Relevance Can Get Your Brand Elected” at last week’s NRF Big Show, Rayid Ghani (Obama for America’s... View Article

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