Cross-channel

Econsultancy: How fashion brands are setting trends in digital

How can fashion retailers use dynamic data to meet consumer expectations and take advantage of new channels?

It was once believed that people just wouldn’t buy clothes online; that fashion consumers needed to touch and try what they would be wearing – but this is clearly not the case, as online sales grow and brands continue to innovate.

Online fashion sales grew by 185% between 2007 and 2012, and sales are predicted to rise by 41% by 2017.

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Internet Retailing – One in Four eCommerce Shopping Sessions on Boxing Day Were on Mobile

Once again, mobile commerce has shown itself to play a critical role in the online retail experience, particularly during peak shopping periods. In a new Shopping Insights study released this week, RichRelevance, a leading provider of personalisation for online retailers, has reported that mobile was a predominant driver of online shopping in December, with more than one in four shopping sessions taking place on a mobile device.

The report also found that Apple iOS devices accounted for 85% of mobile purchases in December 2012—a measurable decline when compared to the same period in 2011…

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CNBC — RichRelevance Metrics Quoted for Social Shopping

RichRelevance metrics on average retail order values across social sites featured on CNBC’s coverage of “Pinterest-Powered Holiday Shopping.”

Watch the video at CNBC