Category Archives: Contributed Articles
Tablets and the Need for Speed
RichRelevance’s Darren Hitchcock blogs on Econsultancy. The importance of fast load times in an online retail environment has been proven time and time again. Online, a shopper’s time literally equates to money. Now, the research from our recent mobile study shows that it’s a shopper’s time on tablets that should be the focus on your website optimisation … Continue Reading
How to Find Your Audience with Retail Targeting
Chief Evangelist Jake Bailey talks retail targeting on iMedia Connection. When the movie “Minority Report” was released in 2002, it was pure Hollywood that depicted a world where personalized screens would follow a shopper’s every move — whether walking through a mall or entering the local Gap store. Fast-forward 10 years, and this world of … Continue Reading
Why ecommerce is critical for marketers
RichRelevance’s Chief Evangelist Jake Bailey shares his insights for marketers on iMedia Connection. How often have you heard the phrase “reaching the right person, at the right time, with the right message?” It is a phrase that represents the Holy Grail of media. A phrase that promises hope to advertisers suffering from sleep deprivation and … Continue Reading
What to expect when buying media on retail websites
RichRelevance Chief Evangelist Jake Bailey, With the advent of shopping related media in the ad market today, it’s no surprise that many people have a hard time defining the right expectations for performance from their retail publishing partners. Not long ago, it was unheard of for a brand or agency to be purchasing digital media … Continue Reading