Category Archives: Brand Advertising
Business Times — “Retailers see web ads as new revenue source”
SF Business Times profiles how RichRelevance helps retailers monetize their sites through shopping media Amazon.com and Walmart.com are increasingly acting like traditional media publishers by selling display advertising on their websites, and estimates put their resulting revenue in the hundreds of millions of dollars a year. Now other online retailers are following suit in hopes … Continue Reading
RichRelevance Appoints Jack Rotherham as Senior Vice President of Shopping Media Sales & Partnerships
Media industry leader brings 20+ years of experience at digital and traditional media organizations San Francisco, CA – July 24, 2012 –– RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today announced the appointment of Jack Rotherham as Senior Vice President of Sales for RichRelevance Advertising, which delivers Shopping Media … Continue Reading
The Power of Me
Back in 2006, when Time magazine named “You” as Person of the Year, there were mixed emotions across the board. Some thought the choice was a short-sighted gimmick which ignored other newsmakers that year while Peter Sagal from Wait, Wait…Don’t Tell Me! ventured that “if we truly controlled the media, we should have picked a … Continue Reading
Gaining Access to Retail Metrics that Matter
The lack of quality metrics available continues to stymie the advertising industry’s ability to justify spend. While still important, a “click” and/or “view” just doesn’t get me that excited anymore. In order to keep the momentum behind the shift towards digital media, we need to empower our brand partners with better tools to justify this … Continue Reading
RichRelevance to Host “Future of Shopping” Event in New York City
Program headlined by best-selling author and retail expert Paco Underhill in conversation with Amazon.com veteran and RichRelevance CEO David Selinger San Francisco, CA – June 11, 2012 –– RichRelevance®, the leading provider of dynamic personalization for the world’s largest retailers and brands, today announced ’The Future of Shopping’ in New York City on June 14. … Continue Reading