Author Archives: Todd Pearson
RichRelevance named "Best Place to Work"
I am excited to have the opportunity to write about something near to my heart. As I’ve grown in my career the quality and enjoyment of my workday—primarily influenced by company culture and the people I work with—has become increasingly important to me. One of the things that most attracted me to RichRelevance was the … Continue Reading
The “New” Rules of Customer Engagement in a Contracted Economy
Those of you working the very front lines in the retail sector know the realities of operating in this new, new economy. And frankly, we are entering un–chartered waters as we now must market and merchandise to a new type of customer motivated by not just price but something much deeper—fear. As Paco Underhill, the … Continue Reading
Top 1 thing you can do to thrive in today’s economy
Lots of people are blogging about what to do in this sluggish economy to keep ecommerce sales up. Frequently, advice comes packaged in seemingly simple lists—17 search friendly tips, 4 quick fixes, 10 ways to boost sales. It’s not the abundance of these opinions that really strikes me, but that much of the advice feels … Continue Reading