Author Archives: Jake Bailey

About Jake Bailey

As Chief Evangelist, Jake is responsible for helping the e-Commerce market – retailers, influencers and brands – understand the potential of RichRelevance’s personalization platform and offerings as it relates to their businesses. A recognized thought leader in e-Commerce, Jake’s expertise in creating new and innovative customer-driven marketing channels is based on his experiences in online retail. To continue reading Jake's profile, click here

Advertisers – Where Are Your Most Valuable Customers?

by Jake Bailey in Brand Advertising, Marketing Trends, Shopper Marketing, Shopping Media, eCommerce Trends on March 13, 2012

Let’s cut straight to the point, even though digital ad targeting has become significantly more advanced over the past few years, brand advertisers have significantly less clarity into the tools that help them reach and communicate with their most important consumers: those who are active and in-market for their particular product or brand. So, not … Continue Reading

CPG Brand Marketers Can Cut Net Costs by Spending Smarter

by Jake Bailey in Brand Advertising, Cross-channel, Marketing Trends, Personalization, Shopper Marketing, Shopping Media, eCommerce Trends on May 10, 2011

A recent article in the WSJ stated that commodity price increases are taking a toll on CPG margins and profit. Prices have gone up so fast that brands are left with the decision of either passing the costs on to the consumer (“No, Mr. Bernanke, we don’t see inflationary pressure here either.” Read: Sarcasm) or … Continue Reading

Swapping ROI for LTV: Optimizing the Return of Your Best Customers

by Jake Bailey in Marketing Trends, Reporting & Analytics on March 1, 2011

Most of us who manage marketing campaigns in ecommerce get caught up in the daily grind of writing ad copy, tweaking creative, and managing ad spend.  If you’re running direct marketing campaigns (search, affiliates, display, comparison shopping, etc.), you’re likely to be highly focused on measuring ROAS, number of new customers, or AOV. While these … Continue Reading

Everyone Owns The Audience…Just Not In The Right Place

by Jake Bailey in Brand Advertising, Shopping Media on January 18, 2011

With the proliferation of data and access to consumer information, marketers have gained increased insight into their core customers. The Social Analytics industry has grown by over a dozen companies in the last 12-18 months and we’re already seeing how access to richer data is empowering advertisers to do things they’ve never done before. For … Continue Reading

CES: Not Just Hardware, But Access to New Consumers

by Jake Bailey in Brand Advertising, Marketing Trends, Shopping Media on January 12, 2011

My last week at CES in Las Vegas confirmed that everyone and their mother is buying 3D TV’s with apps, or tablets powered by Android.  But amidst the deluge of geeky gadgets and frenzied excitement over new technology, I couldn’t help but observe the unmatched proliferation of app platforms, and we’re not just talking about … Continue Reading