Eduardo Sanchez
A global technology veteran, Eduardo Sanchez brings more than 25 years of strategic and technical leadership in data, cloud, mobile, social and enterprise technologies to RichRelevance. Most recently, he served as Executive Vice President, Strategic Development at MicroStrategy, where he was an early member of the leadership team and played a critical role in the development of the company, spearheading its foray into new lines of business and international expansion. Previously, he was COO at Paris-based Cartesis (acquired by Business Objects in 2007) and EVP of Global Sales at Lawson Software (acquired by Infor in 2011).As CEO, Eduardo is responsible for the daily operation of the company – including engineering, data science, cloud infrastructure, product management, marketing, sales, services and partnerships – and will play a key role in driving continued growth and global expansion as RichRelevance evolves its personalization for commerce across its customer and prospect base of leading retailers and brands.Eduardo received a B.S. in Electrical Engineering from the University of La Plata in Argentina and a M.S. in Systems Engineering from George Mason University in Virginia.

State of Omnichannel Personalization

The year of 2015 has been tremendous for RichRelevance and for the retail industry at large. While I’m proud of what we’ve accomplished as an organization, I’m even more excited about the success of our customers and the ways in which they are leveraging RichRelevance to traverse the omnichannel customer journey by building personalized experiences.

RichRelevance Values: Own It. Keep it Simple. Get it Done

A strong culture should be substantive and authentic, differentiated and visual. By visual, you should be able to see employees in various work scenarios that unquestionably embody company culture.

Bring personalization into omnichannel today

We are at the beginning of a significant journey to bring digital capabilities to the in-store environment and vice versa. Personalization should be a large component of this journey. Over the last couple of years, some retailers have deployed interesting omnichannel applications.