Author Archives: Diane Kegley

The true meaning of mobile matters

by Diane Kegley in Mobile, Reporting & Analytics, UK/EU, eCommerce Trends on April 19, 2012

In the last week, RichRelevance introduced the US and UK versions of our Shopping Insights™ Q1 Mobile Study to the market with some fascinating findings around the rapid adoption and usage of mobile devices in e-commerce: In the US, for instance, mobile purchases as a percentage of overall e-commerce have doubled in the last year … Continue Reading

Christmas in January?

by Diane Kegley in Brand Advertising, Cross-channel, Customers, Data Performance, Marketing Trends, Miscellaneous, Mobile, Personalization, Reporting & Analytics, Shopper Marketing, Shopping Media, Site Monetization, eCommerce Trends on January 26, 2012

I know the absolute last thing you want to be thinking about right now is the Christmas holiday, but this year RichRelevance is giving you your gift early. Today we released our “12 months of Christmas” white paper—chock full of best practices for retailers to help jump start their Holiday 2012 season planning. For every … Continue Reading

3M leverages Shopping Media to build brand experiences within retail

by Diane Kegley in Marketing Trends, Shopper Marketing, eCommerce Trends on November 7, 2011

Raj Rao, of 3M, a brand advertising client of ours and a true thought leader in the marketing & advertising world recently wrote an article featured on Forbes.com about his experience with Shopping Media. Raj and his team at 3M are really pushing the envelope of innovation in digital marketing, utilizing our Shopping Media offerings … Continue Reading