Author Archives: Darren Hitchcock

About Darren Hitchcock

Darren Hitchcock is a Senior Solutions Consultant for RichRelevance; where he defines personalisation opportunites from a business and technical point of view. With over 8 years experience in web technologies across Europe; from Content and Document Management, through searchandising, analytics and A/B | MVT testing to personalisation strategies, Darren is focused on making the retail experience a more relevant and engaging place. Darren has regularly spoken at industry events and combines technical acumen with tangible ROI.

Reflections on the Need for Speed

by Darren Hitchcock in Cloud Computing, Marketing Trends, Reporting & Analytics, eCommerce Trends on April 1, 2011

According to the Aberdeen Group, every eCommerce Manager in the land would gladly take a 7% increase in conversion, an 11% increase in page views and a 16% increase in Customer Satisfaction.* These are metrics that online retailers already spend much time and effort optimising. So imagine how frustrating it can be when a whole … Continue Reading

Internet Retailing Expo Insights and Evolutions: Live from Birmingham, UK

by Darren Hitchcock in Cross-channel, Personalization, eCommerce Trends on March 25, 2011

I attended the inaugural Internet Retailing Expo event this week with half my attention devoted to spotting new business opportunities and the other half as a delegate, listening to see what is moving and shaking in UK e-commerce. A very interesting twist for this event was its location and timing. As a venue, the Birmingham … Continue Reading

Searching for High Fidelity in the Digital World

by Darren Hitchcock in Personalization on January 25, 2011

High Fidelity [hi-fi] typically relates to amplifiers and their capacity in managing the sound output to accurately reproduce the characteristics of the input; but fidelity also equates to loyalty, and prompts the question of how a retailer or brand motivates the customer “inputs” that breed the retention, satisfaction and trust that are the desired “outputs.” … Continue Reading