Author Archives: Brad Cerenzia

About Brad Cerenzia

Director of Consumer Innovation at RichRelevance, Brad is an ecommerce veteran with more 13+ years' experience as an engineer, designer and usability specialist working with Microsoft, Marchex, Redfin.com, CVS.com, CleverSet, Zaaz and Amazon.com. During his over four years at Amazon he launched dozens of new stores and features across numerous verticals.

Big Love in Retail Land: Why finding the right partner(s) for customer acquisition matters more than ever

by Brad Cerenzia in Brand Advertising, Cross-channel, Marketing Trends, eCommerce Trends on April 13, 2011

I spent time at Web 2.0 SF recently, listening to presentations by industry leaders discussing the future of ecommerce. Several of the presentations were rehashed speeches from years past, but updated with this year’s buzzwords: “friending,” “Groupon” and “alien hand syndrome” (okay, I made that last one up, but I’d love to see that topic … Continue Reading

Choose Your Own 2D Marketing Adventure: 7 Quick Tips for QR Codes

by Brad Cerenzia in Cross-channel, Marketing Trends, eCommerce Trends on March 18, 2011

Just like the popular children’s gamebook series from the 1980’s “Choose Your Own Adventure,” the world of QR marketing offers many paths to choose from, and is fraught with both landmines and opportunities.  As a follow up to my recent post on QR codes, I put forth seven quick tips for you to consider, as … Continue Reading

QR Codes: The Time is Now for Quick Response

by Brad Cerenzia in Brand Advertising, Marketing Trends, Shopping Media, eCommerce Trends on February 24, 2011

In the late 90′s, a feisty startup called Digital Convergence Corporation rolled into market, delivering free barcode scanners to subscribers of Forbes, Wired and Parade. These scanners, called CueCats, were kitty-shaped (no, really – shaped like a cat – so, CueCat – get it?) devices that plugged into a computer. With a simple swipe, magazine readers had the “luxury” of accessing more advertising or editorial content … online. … Continue Reading

Vendors versus Partners

by Brad Cerenzia in Miscellaneous, RichRelevance Team on April 19, 2010

The Hot Dog Vendor The other day I’m at the ballpark watching the Mariners get their butt kicked, and I hear that old call, “Hot dogs!  Get’cher hot dogs!”  I send money down the line and catch the hot dog the vendor chucks my way.   ”Hmm.  I want a soda too,” I thought, but no … Continue Reading