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18 Aug 2014

Retail Systems - New report highlights omnichannel sea change

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Forget showrooming, a new report suggests that consumers are more into webrooming – that is, researching products online or on mobile before purchasing in-store. L2’s Intelligence Report: Omnichannel, created in partnership with RichRelevance, examines the efforts of 100 retailers to drive customers from clicks to bricks and back again. Read more

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05 Aug 2014

MarketingWeek - Stock data is retail’s unexplored treasure trove

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A new report on omnichannel commerce shows that UK retailers are lagging behind their American counterparts in digital and in-store offerings, despite serving the world’s most mature ecommerce market. But even the US still hasn’t worked out the conundrum of linking up stock data. The research, launched last week by digital think tank L2 and... View Article

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31 Jul 2014

Luxury Daily - Showrooming fears displaced by Webrooming cheers: L2

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Not long ago retailers were afraid that showrooming would gut in-store profits, but now the implications of the trend seem to have reversed, according to a new report by L2 and RichRelevance. Unlike “showrooming” where consumers let in-store prices duke it out with discounted online prices, “Webrooming” occurs when consumers research online before shopping in-store.... View Article

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30 Jul 2014

L2 Releases INTELLIGENCE REPORT: OMNICHANNEL in Partnership with RichRelevance

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New York, NY and San Francisco, CA – July 30, 2014 – A decade of omnichannel investments such as cross-channel inventory management and ship from store capabilities are paying dividends for retail giants as they reshape their brick and mortar footprint. In 2013 the showrooming phenomenon, consumers browsing products in store and purchasing online, garnered... View Article

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