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30 Jul 2014

L2 Releases INTELLIGENCE REPORT: OMNICHANNEL in Partnership with RichRelevance

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New York, NY and San Francisco, CA – July 30, 2014 – A decade of omnichannel investments such as cross-channel inventory management and ship from store capabilities are paying dividends for retail giants as they reshape their brick and mortar footprint. In 2013 the showrooming phenomenon, consumers browsing products in store and purchasing online, garnered... View Article

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23 Jul 2014

RichRelevance and Tapad Team Up to Advance Retail Advertising

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Strategic alliance allows brands to find and engage audiences on smartphones and tablets as they research and purchase products on retail sites across devices San Francisco, CA – July 23, 2014 –– RichRelevance®, the global leader in omnichannel personalization, and Tapad, the leader in cross-device marketing technology, today announced a strategic partnership to deepen retail... View Article

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16 Jul 2014

Mobile Marketing - Spotlight: Rich Relevance

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When discussing the role mobile plays in the retail experience, one word crops up again and again – omnichannel. Most retailers now realise that mobile, ‘big web’ and physical stores don’t exist in isolation. Customers research online and buy in store, just as they research and compare prices on their phone in store, before deciding... View Article

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15 Jul 2014

Build.com and RichRelevance Team to Share Lessons Learned In Data-Driven Personalization at Shop.org Online Merchandising Workshop

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San Francisco, CA – July 15, 2014 –– RichRelevance®, the global leader in omnichannel personalization, will join Build.com at the 2014 Shop.org Online Merchandising Workshop for a general session presentation on Lessons Learned in Data-Driven Personalization. The highly interactive session will cover the most pressing topics in personalization today, ranging from data quality and success... View Article

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09 Jul 2014

Le Nouvel Economiste - Marketing mix et e-commerce, le 5e P

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Le marketing traditionnel identifie quatre canaux de différenciation pour toute entreprise proposant des biens ou des services : le produit, le prix, le placement (ou merchandising), et la promotion (publicité). L’e-commerce invite les entreprises à personnaliser leurs sites, à offrir des services complémentaires et à rendre les informations accessibles. Le client est plus que jamais au... View Article

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