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Author Archives for RichRelevance

18 Aug 2015

Facial recognition: The good and the bad

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idg-connect

Is facial recognition “creepy or cool?” asked a June 2015 survey of British shoppers. The poll, conducted by product personalisation firm RichRelevance, found that while shoppers were generally OK with personalised recommendations they were a little unnerved by the idea of facial recognition being the source of the targeting. It’s a strange one given that... View Article

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03 Aug 2015

6 Misconceptions That Will Drag Down Your CRM Strategy

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1-to-1-Media

Today, most business leaders recognize that customer relationship management (CRM) is important for the success of their business. Companies continue to invest heavily in technology solutions, including CRM platforms, to better understand and engage more effectively with customers. In fact, the worldwide CRM software market grew to $23.2 billion in 2014, up 13.3 percent from... View Article

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31 Jul 2015

Omnichannel at tipping point in world of ‘Webrooming’

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engage-customer

Personalisation group RichRelevance and digital marketing benchmarking specialist L2 have previewed findings from their upcoming Intelligence Report: Omnichannel 2015. The report analyses the efforts of leading retailers to blend digital and in-store experiences, in a bid to identify those that are successfully delivering a true omnichannel experience. Read more

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27 Jul 2015

You are being watched: face recognition deemed 'creepy' by UK shoppers

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the-guardian

Tom Cruise gets an eye transplant in order to evade face-recognition-based marketing. At least, that’s how I recall the scene in the film Minority Report. The transplant is necessary because his character is on the run but wherever he goes optical recognition sensors identify and then assault him with personalised advertising messages. It is clear... View Article

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27 Jul 2015

UK consumers find facial recognition-driven targeted ads “creepy”: RichRelevance report

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Biometric update 150x150

RichRelevance published a new UK study, “Creepy or Cool” that reveals that 70% of UK shoppers find facial recognition technology that identifies age and gender in order to display product recommendations “creepy”. The study, which surveyed 1,049 consumers in the UK about their attitudes towards digital enhancements to the store shopping experience, found that 72%... View Article

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