Author Archives: RichRelevance

Wine.com Launches Advanced Personalized Recommendations to Enhance Shopping Experience

New Features Reinforce Wine.com’s Position as the Most Comprehensive, Tailored Wine E-commerce Site San Francisco, Calif., May 15, 2012 – Wine.com, the nation’s leading online wine retailer, announced today new personalization and recommendation features which offer customers a shopping experience that is unlike anything found at a traditional brick-and-mortar store. The new features, developed by … Continue Reading

Why digital ad targeting is failing

Chief Evangelist Jake Bailey discusses how to help the industry fully leverage data surrounding ad context and consumer behavior on iMedia Connection. The birth of the internet shook the foundation of many markets, in particular our own media industry. Over the past decade and a half, online advertising has blossomed into the potential genius alternative … Continue Reading

Personalization firm RichRelevance raises $20 million

RichRelevance, which provides personalization services to 28 retailers in the 2012 Internet Retailer Top 500 Guide, said this week that it raised $20 million in a funding round. RichRelevance will use some of the capital to fund expansion into new markets outside of North America, says chief marketing officer Diane Kegley. The company also plans … Continue Reading

Tablets and the Need for Speed

RichRelevance’s Darren Hitchcock blogs on Econsultancy. The importance of fast load times in an online retail environment has been proven time and time again. Online, a shopper’s time literally equates to money. Now, the research from our recent mobile study shows that it’s a shopper’s time on tablets that should be the focus on your website optimisation … Continue Reading

How to Find Your Audience with Retail Targeting

Chief Evangelist Jake Bailey talks retail targeting on iMedia Connection. When the movie “Minority Report” was released in 2002, it was pure Hollywood that depicted a world where personalized screens would follow a shopper’s every move — whether walking through a mall or entering the local Gap store. Fast-forward 10 years, and this world of … Continue Reading