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25 Sep 2014

Mashable - How Marketing and PR Should Work Together to Reach Customers

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In today's frenzied, hyper-connected environment, a disconnect between science (think data) and art (think communication) can diminish even the most well-intentioned marketing and PR efforts. By thinking about these things in tandem, and by looking at the intersection between them, we can unlock a treasure trove of useful insights into how we should "manage" customers... View Article

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