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Author Archives for RichRelevance

26 Aug 2014

Invaluable Partners With RichRelevance to Leverage The Power of Personalization

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Personalization solution enables Invaluable to deliver a more relevant, meaningful site experience San Francisco, CA - August 26, 2014 — RichRelevance®, the global leader in omnichannel personalization, today announced that Invaluable, the world’s largest online auction marketplace of fine and decorative arts, antiques and collectibles, has partnered with RichRelevance to deliver a highly authentic and... View Article

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22 Aug 2014

Haufe - Die Zukunft des Einzelhandels ist weiblich

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Hauptsache Pink und Glitzer! Marketing-Fachleute verwenden die Geschlechter-Typisierung gerne als universelle Kategorie bei der Segmentierung ihrer Zielgruppen. Produkte für das weibliche Publikum sind daher oft auch Quelle peinlicher Aktionen wie diamanten-besetzter Handyhüllen oder rosa Stifte - deklariert als „für Sie“. Der völlig falsche Weg, meint Gastautor Theo Khoja. Read more

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18 Aug 2014

Retail Systems - New report highlights omnichannel sea change

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Forget showrooming, a new report suggests that consumers are more into webrooming – that is, researching products online or on mobile before purchasing in-store. L2’s Intelligence Report: Omnichannel, created in partnership with RichRelevance, examines the efforts of 100 retailers to drive customers from clicks to bricks and back again. Read more

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05 Aug 2014

MarketingWeek - Stock data is retail’s unexplored treasure trove

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A new report on omnichannel commerce shows that UK retailers are lagging behind their American counterparts in digital and in-store offerings, despite serving the world’s most mature ecommerce market. But even the US still hasn’t worked out the conundrum of linking up stock data. The research, launched last week by digital think tank L2 and... View Article

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31 Jul 2014

Luxury Daily - Showrooming fears displaced by Webrooming cheers: L2

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Not long ago retailers were afraid that showrooming would gut in-store profits, but now the implications of the trend seem to have reversed, according to a new report by L2 and RichRelevance. Unlike “showrooming” where consumers let in-store prices duke it out with discounted online prices, “Webrooming” occurs when consumers research online before shopping in-store.... View Article

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