Avail Acquisition



RichRelevance has acquired Avail, Europe’s largest provider of online merchandising platforms.  This acquisition creates the undisputed global market leader in personalization for retail, bringing 82 new clients and expanding our geographic footprint deeper in EU, and into Australia and India.

To hear a few words from CEO David Selinger and Avail CEO Pontus Kristiansson on the acquisition, please view the video here:


{rr} welcomes the Avail team!

View the press release here.

About :

RichRelevance is the global leader in omni-channel personalization. More than 160 international companies use RichRelevance to turn data into actionable insight, which delivers the most relevant experience for consumers as they shop across web, store and mobile. RichRelevance drives more than one billion decisions every day, and has delivered over $10 billion in attributable sales to its clients, which include Target, Marks & Spencer and Priceminister. Recently, the company opened its cloud-based platform to allow clients to easily merge disparate data sources and build real-time applications tailored to their specific business needs. RichRelevance is headquartered in San Francisco and serves clients in 35 countries from eight offices around the globe.

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