Direct Marketing News - Infographic: The Rising King of Social Sales

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Infographic: The Rising King of Social Sales

When it comes to driving sales, Pinterest reigns supreme in the social kingdom. It's also growing in areas where other social networks are losing ground. According to the data gathered by RichRelevance, a personalized commerce provider that analyzed browser-based shopping sessions on U.S. websites using RichRelevance's retail recommendation software, while Facebook accounted for 92% of the surveyed websites' share of referrer traffic in mid-December, the social network's share of traffic rates plummeted to 69% the week before Easter. Contrastingly, Pinterest's started at a meager 6% in mid-December and shot up to 25% before the Easter holiday.

RichRelevance's data indicates that Facebook is also losing its crown when it comes to share of sales. Facebook boasted an impressive 89% share of sales in mid-December compared to Pinterest and Twitter; yet its share of sales figures fell to 78% by the time the candied eggs and Peeps rolled in. However, Pinterest's share of sales jumped from 10 to 21% within that same duration. Pinners also appear to spend more than Twitter followers and Facebook users alike. According to the data, Pinterest shoppers spend approximately $140 to $180 per order, while Facebook shoppers spend about $80 per order and Twitter shoppers ring up $60 orders. This difference in shopping carts was highlighted the week leading up to Easter, as Pinterest shoppers forked over an average of $194 per order compared to $84 and $35 for Facebook and Twitter, respectively...

About :

RichRelevance is the global leader in omnichannel personalization. Ranked #1 for personalization in both the US and EMEA, RichRelevance is used by more than 175 multinational companies to create a data-centric, single view of the shopper, delivering the most relevant experiences across web, mobile and in store. RichRelevance drives more than one billion decisions every day, and has generated over $10 billion in sales for its clients, which include Target, Costco, Marks & Spencer and Priceminister. Recently, the company opened its cloud-based platform through its service-oriented architecture (SOA) to accelerate “Relevance in Store”—a strategic omnichannel initiative that enables clients to seamlessly merge disparate data sources and build applications that adapt to where, when and how consumers shop today.

Headquartered in San Francisco, RichRelevance has been recognized as a “Best Place to Work” and a “Most Engaged Workplace” in the Bay Area for numerous years, and serves clients in 35 countries from 8 offices around the globe.

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