It all started with a cheesy holiday party invitation featuring cartoon-style ice skaters carving out the words, “Cool As Ice” on a perfect San Francisco day. Just your normal holiday get-together with your co-workers… right?
If you were one of the few who read between the lines and knew the 1991 movie reference (featuring Vanilla Ice), you knew you were in for a treat. With this reference, #CoolAsIce quickly became an internal scavenger hunt for which “special guests” would be at the party. The marketing team even received an email on the day of asking, “Hey, I just saw Brian McKnight on the streets. Is he the ‘special guest’ for tonight?” A few people guessed Vanilla Ice with the title reference, but they certainly did not know that opening acts would include Young MC, Rob Base, Tone Loc, and Coolio. The holiday party had officially become an Old Skool Hip-Hop party…
Check out the main performance below, and a gallery of photos from multiple sources, including employee cameras. Check in again next week for the fully edited video.
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Ice Ice Baby:
Ice Ice Baby feat. David Selinger from RichRelevance on Vimeo.
CEO David Selinger as PSY “Gangnam Style”:
Gallery:
I personally found this specific posting , “Inside RichRelevance’s Epic Holiday Party #CoolAsIce | RichRelevance”, incredibly compelling not to mention it ended up being a terrific read.
Thank you,Leticia