Business Times — "Retailers see web ads as new revenue source"

by

SF Business Times profiles how RichRelevance helps retailers monetize their sites through shopping media

Amazon.com and Walmart.com are increasingly acting like traditional media publishers by selling display advertising on their websites, and estimates put their resulting revenue in the hundreds of millions of dollars a year.

Now other online retailers are following suit in hopes of monetizing the eyeballs their content attracts — regardless of whether they make a product sale.

A couple of San Francisco companies are riding the trend and are at the forefront of what experts say could quickly become a multi-billion dollar market: Connecting advertisers with retailers, designing and selling ads, and then delivering them to consumers....

Read full San Francisco Business Times article

About :

RichRelevance is the global leader in omnichannel personalization and is used by more than 200 multinational companies to deliver the most relevant and innovative customer experiences across web, mobile and in store. RichRelevance drives more than one billion decisions every day, and has generated over $10 billion in sales for its clients, which include Office Depot, Costco, Darty, and Marks & Spencer.

Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.

Comments are closed here.