Retailers act swiftly to engage consumers armed with smart phones and other mobile devices. ANA Magazine talks to Diane Kegley, RichRelevance CMO.
"Mobile is becoming the cornerstone of how retailers and brands engage with consumers," says Diane Kegley, CMO at RichRelevance, a San Francisco-based company that analyzes online shopping patterns. "From the consumer standpoint this is being driven by what we call the ubiquity of screens. Consumers are neither online or offline, they are just always connected."