The Frye Co. boots up a new, more personalized site

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The shoemaker makes instant style recommendations based on site activity.

The Frye Company, a manufacturer and retailer of leather boots and shoes, relaunched its web store in late August. The company says the new site design provides a better sense of the brand’s heritage, and newly added tools like faceted navigation and instant product recommendations make it easier for consumers to find what they’re looking for.

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RichRelevance is the global leader in omnichannel personalization and is used by more than 200 multinational companies to deliver the most relevant and innovative customer experiences across web, mobile and in store. RichRelevance drives more than one billion decisions every day, and has generated over $10 billion in sales for its clients, which include Office Depot, Costco, Marks & Spencer and Galeries Lafayette.

Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.

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