The Frye Co. boots up a new, more personalized site


The shoemaker makes instant style recommendations based on site activity.

The Frye Company, a manufacturer and retailer of leather boots and shoes, relaunched its web store in late August. The company says the new site design provides a better sense of the brand’s heritage, and newly added tools like faceted navigation and instant product recommendations make it easier for consumers to find what they’re looking for.

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RichRelevance is the global leader in omnichannel personalization. Ranked #1 for personalization in both the US and EMEA, RichRelevance is used by more than 200 multinational companies to create a data-centric, single view of the shopper, delivering the most relevant experiences across web, mobile and in store. RichRelevance drives more than one billion decisions every day, and has generated over $10 billion in sales for its clients, which include Target, Costco, Marks & Spencer and Priceminister. Recently, the company opened its cloud-based platform through its service-oriented architecture (SOA) to accelerate “Relevance in Store”—a strategic omnichannel initiative that enables clients to seamlessly merge disparate data sources and build applications that adapt to where, when and how consumers shop today.

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