http://www.richrelevance.com/blog/2010/01/convergence/ Dynamic Personalization for e-Commerce Wed, 26 Oct 2011 05:01:30 +0000 hourly 1 http://wordpress.org/?v=3.0.5 http://www.richrelevance.com/blog/2010/01/convergence/#comment-6 Steve Bolton Tue, 09 Mar 2010 11:25:57 +0000 http://richrelevance.com/blog/?p=592#comment-6 Good article that starts to scratch the surface of the challenges facing multi-channel retailers - the road map is complex and difficult, and retailers have conscious choices about how they wish to position and develop their proposition, as long as it is consistent across channels to market. A lot rests on metrics, as metrics drive behaviour and what gets measured gets done, right? Good article that starts to scratch the surface of the challenges facing multi-channel retailers – the road map is complex and difficult, and retailers have conscious choices about how they wish to position and develop their proposition, as long as it is consistent across channels to market. A lot rests on metrics, as metrics drive behaviour and what gets measured gets done, right?

]]> http://www.richrelevance.com/blog/2010/01/convergence/#comment-5 Steve Bolton Tue, 09 Mar 2010 11:24:50 +0000 http://richrelevance.com/blog/?p=592#comment-5 Good article that starts to scrach the surface of teh challenges facing multi-channel retail - the road map is complex and difficult, and retailers have conscious choices about how they wish to position and develop their proposition, as long as it is consistent across channels to market. A lot rests on metrics, as metrics drive behaviour and what gets measured gets done. Good article that starts to scrach the surface of teh challenges facing multi-channel retail – the road map is complex and difficult, and retailers have conscious choices about how they wish to position and develop their proposition, as long as it is consistent across channels to market. A lot rests on metrics, as metrics drive behaviour and what gets measured gets done.

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