We offer personalization-powered retail targeting solutions.

To harness the massive amounts of shopping and consumer behavior our personalization platform processes every day on each of our retailer’s sites, RichRelevance utilizes a complex set of strategies (algorithms) that consider each factor available from this data. These factor, based upon first-party data from the retailer’s own site (including current shopping session data, previous sessions and purchases, search queries and the behavior of other shoppers) – are considered in real time every time a Shopping Media advertisement is delivered to a shopper. This ensures that a brand is not wasting impressions and is messaging to the desired audience in the right context, when it matters most.

RichRelevance’s targeting capabilities are based upon user shopping behavior via cookies and product data from the retailer and are not built using Personally Identifiable Information (PII). Click here to learn more about RichRelevance’s Privacy Policy.

Audience Targeting – RichRelevance utilizes it’s proprietary personalization technology to build accurate, scalable segments that allow brands to reach their target audiences. Brands can reach these audiences on RichRelevance’s personalization platform by targeting different parameters including location, behavior and content such as shopping category (e.g. Baby) or page type (e.g. product detail page)

Keyword Searches – Through the Searchandise by RichRelevance performance-based advertising solution, brands are now able to move their position up in search results on retailer’s web sites. This is a highly complementary program along side the display advertising through our personalization platform.

Brand Product Pages – Now brands can ensure they are messaging to consumers when they are most intent on a product or category by placing advertisements directly on product pages. These can be products related to your own brand and there is the option of “conquesting” a competing brand’s product pages as well.