Shopping Media provides scale and reach for leading brands on major retail sites.
SOLUTIONS FOR BRAND ADVERTISERS
Reaching Online Shoppers at Scale
RichRelevance is the global leader in dynamic personalization for leading retail brands including Target and Sears. Our personalization technology powers the discovery of relevant, related products – in fact, 350 million times per day we are recommending products to active, engaged, shoppers. Now the same technology that powers this highly personalized experience is available to brands wishing to engage with consumers in the context of their shopping experience.
Shopping Media from RichRelevance is a unique retail advertising platform that supports brand-based and performance-based campaigns (enabled by Searchandise), providing advertisers the opportunity to incorporate digital marketing on premium retail that fit in directly alignment with marketing objectives.
Shopping Media Insights
Just as shopper marketing was created to develop in-store programs that engage shoppers in relevant ways—driving sales and building brand equity—and garnering insights from these campaigns, Shopping Media has been created to introduce the same benefits in the online retail channel. RichRelevance provides advertisers with crucial campaign insights to understand performance within category and against competitive set prior to and during a Shopping Media campaign flight. These insights vary by retailer so please check with your representative for more details.
Engaging Consumers with High-Impact Shopping Media Ads
Beyond providing significant reach, targeting capabilities and crucial insights, RichRelevance has innovated new ad formats that engage consumers and deliver results.
RichPlacement
- Sponsored personalized product recommendations
- Rich content enabled (video, coupons, social content, etc.)
- Featured on all pages within specified categories
- Click through to corresponding product page, brand showcase or external brand website
IAB Standard Ads
- Contextually targeted
- Click through to corresponding product page, brand showcase or external brand website
- Standard IAB ad sizes
- Custom design of ad units available
Searchandise by RichRelevance
- Cost-per-click bidding on search terms within retailer sites
- Improve position within in-site search results
- Improve brand visibility, click-share and market-share